| Date post: | 01-Nov-2014 |
| Category: |
Sports |
| Upload: | invisibleartists |
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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
content idea #2 ecurie25 welcome to the clubtreatment
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
welcome to the club...
This video content piece will continue the story of ecurie25 as the longest established supercar club. It will illustrate to the audience that to drive luxury sports cars isn't outside the reach of the every man. And just because you’re not a high rolling superstar, doesn’t mean you can’t drive like one.
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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
the keyThree people scattered across an undisclosed city.
Linking each of these strangers is a unique opportunity presented to them in the form of a mysterious set of car keys.
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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
There's the bored business woman. Who sits in her office of steel and glass waiting for the clock to tick over.
And there's the young, care-free girl. Who witnesses a mugging which sets of a chain of events.
There's the banker. Who through a case of swapped briefcases b e c o m e s t h e o w n e r o f a mysterious package.
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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
At the start of the content piece, the viewer is asked to select which story they want to start with. And throughout the video, the viewer is given specific points of interactivity to determine decisions on what each character does.
Each of these characters is presented with a choice early in their story. A choice which involves them taking possession of a set of car keys which unlocks a super car of their dreams. From there, their adventure begins.
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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
Further to this, each character on their journey will cross paths with one another. They might meet each other at the traffic lights or pass one another on the road and share a look. At this point, the viewer will be allowed to choose if they want to abandon one particular character's story and join the ride of another. Yet these interweaving stories will be
parallel in telling the same story - that each of these characters has received a key to unlock a life of aspiration and wonder.
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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
BUSINESS WOMAN
OFFICE WORKER
GIRL
DOESN’T TAKE KEYS. ENDS.
TAKES CAR KEYS
DOESN’T TAKE KEYS. ENDS.
TAKES CAR KEYS
DOESN’T TAKE KEYS. ENDS.
TAKES CAR KEYS
DRIVES
DRIVES
DRIVES
CHANGE CHARACTER
BUSINESS WOMAN
OFFICE WORKER
GIRL
MEET AT INTERSECTION
Continued on next page...
content structure
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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
BUSINESS WOMANPRESENTED
CHALLENGE #1
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
PRESENTED CHALLENGE #2
PRESENTED CHALLENGE #2
PRESENTED CHALLENGE #2
OFFICE WORKERPRESENTED
CHALLENGE #1
GIRLPRESENTED
CHALLENGE #1
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
OUTCOME #1STORY ENDS
OUTCOME #2STORY PROGRESSES
REACH DESTINATIONTROPICAL ISLAND
REACH DESTINATIONPRIVATE JET
REACH DESTINATIONFIVE STAR HOTEL
CALL TO ACTION:
ECURIE25WELCOME TO
THE CLUB.
content structure
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Video reference: www.onlybecausewecan.comthink | create | share
S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u
Client ecurie25
Name: Welcome to The Club
Media Online
Duration 60-120sec video
Products Video
Production Invisible Artists
Many thanks,
Dan DayFounder
[email protected] 695 119
Sarah ParkerClient Services Director
[email protected] 855 448
Kevin LimCreative Director
[email protected] 233 135
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