Studio 104 is a brand under which all of

the Design for Industry 2014 students are

gathered. We formed a committee to oversee

the development of the brand. As chairman

of the committee I am ultimately responsible

for business decisions, direction changes and

organising the 50 students who make up the

DFI 2014 year group.

Creating unique products from 50 designers-

to-be, using the resulting profits to aid

exhibition costs for New Designers 2014.