Creating a Strategy for

Online Effectiveness

#dmaDetroitEd

What Social Media Can Do

Enhance brand awareness

Protect reputation

Enhance public relations

Build community

Customer service

Research and development

Sales

#dmaDetroitEd

What You Can Expect

You will be remembered

You will be relevant

You will amplify your messages

You will create possibilities

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

Define

Goals

Target Audience

#dmaDetroitEd

Discover

Where is your audience?

What tools are they using?

#dmaDetroitEd

Clarify

What is your primary purpose?

Find your why!

#dmaDetroitEd

Decide

Choose your tools

Choose your approach

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd

#dmaDetroitEd