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Welcome #dmaDetroitEd Melissa Fisher | February 28, 2014
| Date post: | 15-Jan-2015 |
| Category: |
Marketing |
| Upload: | dmadetroit |
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Welcome#dmaDetroitEd
Melissa Fisher | February 28, 2014
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Hello! – I’m MelissaKnown as MelissaFisher7 on the internet.
Today’s Agenda
1. Highlight market changes & impacts on marketers. Share best sources to stay informed.
2. How to Innovate and evolve your Marketing strategies and plans in a fast paced digital age.
3. How to leverage Social Media and get real results
The Speed of ChangeTrends and Stuff to Come.DMA Detroit | Melissa Fisher
Long Ago, People Danced @ ConcertsNow they Video / Click / Share / Tweet…
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Our World is Mobile
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Today you can run, but you can not hide.
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
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Mobile Growth is Setting Up Contextual Based Consumer Experiences
Global Mobile Traffic Growing Rapidly to !3% of All Web Traffic
• In 2015 mobile local search volume will surpass desktop search for the first time.
•By 2016 , expect mobile to exceed desktop by 27.8 billion queries
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Consumer Behaviors and Attitudes are ChangingMedia + Data Uploading + Sharing from
Mobiles = Ramping Fast & Still Early Stage
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Photos = 500MM+ Uploaded and shared daily. Growth trend to rise 2x Y/Y
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Video = 100 hours per minuteUp from 0 six years ago.
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Sound = Emerging As voice comes back to phones…
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Data driving Win-Win-Win Sharing = Growing QuicklyYou Help Me, I Help You, We Help Others
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Android Adoption Growth – 4x iPhone
Source: KPCB, May. 2013; Gartner, Morgan Stanley Research, as of Q2, 2013)
Smartphone usage is in early stageTremendous 3-4x Upside
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Mobile Commerce impacting bottom-line. 45% of Transactions up <15% Two years ago
Source: Groupon as of 3/13
Tablet Growth= More Rapid than Smartphones iPad= 3x iPhone Growth
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Tablet Shipments= Surpassed Desktop PCs & Notebooks in Q4:12, <3 Yrs from Introduction
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Technology Cycles = Still Early on Smartphones & Tablets Now Wearable's Coming on Strong, Faster than Typical 10 yr Cycle
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Turning Passion into Business… Epic Internet Choice
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Re-Imagining of Basic Business Process…
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Re-Imagination of Asset-Heavy Product & Services
Re-Imagination of R&D…
Source: Mary Meeker & Liang Wu: KCPB, May 29,2013
Cox Media: Case Study
We Drive Promotional Transactions for Businesses & Help Families Save Money
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Markets are Dynamic
Source: KPCB, May 2013
Location-Based / Merchant-Focused /Deeper Discounts / anywhere@anytime
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Early Innovation at Valpak
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Connecting Print to Digital & Harnessing Partnerships
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1. Receive Valpak envelope with AR marker
2. Launch VP App and tap AR marker
3. Camera launches so you can scan envelope marker
4. Once scanned, A/R launches with local coupons
Augmented Reality
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Valpak & Digital Wallets
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Innovative Distribution
First in Market - In the News
Strategic Partnerships Have Resulted in the Following Benefits:
• Driven hundreds of media pickups (local & national)• Generated hundreds of thousands of $ media value• Reached millions of consumers
GMA: 4.75 million audience, $204k publicity value
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What Impacts You?
Group Share or Pick a spokesperson to report on…• Top digital marketing sites used?• Testing new platforms? Best to date?• Technology Opportunities/Threats?• New Emerging Business Model
Opportunities/Threats?• Other technologies or market factors worth
watching?
Releasing in May =Stay Informed…
What are your favorite sources?(group share)
• Futurists• Technology • Emerging Business Models• Marketing Strategies• Marketing Tactics• And More…
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A Direct Marketer’s Perspective
Fast – Scary – Thrilling
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What Will Marketer’s Need to Do to Compete?
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Ideate, Brainstorm, Innovate, Partner
Team Brainstorm Black Ops – Org Hack Partnerships
Design Thinking & Innovation Methods
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Cox Media Group Ideation
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Take Risks
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Think Differently
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STEALTH HACK & FORM PARTNERSHIPS
Partnerships & Stealth Hacking
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Don’t Need to Reinvent the Wheel
Everything is a Remix
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The Future for Media Companies?
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Cars as Communications Platforms
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Future of TV: Personalized, Connected, DimensionalConnected Surfaces - New Ad
Contexts & Ubiquitous ConsumptionRich Media Formats – New
Programming
Flexible Screens – Increased Distribution Smart, Personalized Ads
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Future of Radio: Personalized Content & Dist. Ubiquity
Radio Will Be Streaming Everywhere - Partnerships
Radios Will Not Exist in Cars – Mobile
Connectivity
Radio Stations Will Expand Content Offerings
User-Controlled, Personalized Radio
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Future of Print: Interactivity via AR, NFC, E-ink Print & Mobile
Based ARE-Ink
Rich Media Embedded in Print
NFC Tags – Smart Posters, Sprayable Tags
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Thank You
Melissa Fisher, Managing Partner
Personal email: [email protected]
Professional: [email protected]
@MelissaFisher7
http://www.linkedin.com/in/melissafisher7
