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Prior to the planning of our own website, we researched existing artists to analyse what features we admired and what worked well when viewing the websites as an audience. I initially researched Ed Sheeran’s website, he is now a very well established artists and falls generally into the genre of pop music – linking to some aspects of our product. I like his website because it is very stylized, the format is blog like and simple. A limited colour palette of white, black and green gives the website a fresh vibe, the font is quirky and compliments the simplistic layout. When you first enter the website you can see a playlist of his latest videos, this instantly allows the audience to view his work. There is also a When I first entered the website, I was asked to select and specify which country I was visiting the website from – I thought this was a clever yet useful feature as it allows you to tailor the website to your understanding. It welcomes a broader target audience as he is tapping into wider markets. An additional feature that I admire on the Homepage is the social networking navigation buttons across the header. Viewing the website as a contemporary audience, this feature is essential .
