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PROPRIETARY & CONFIDENTIAL© Specific Media.Names and logos are trademarks or registeredtrademarks of their respective owners Daniel Stephenson Senior Director Category Development
| Date post: | 08-Jul-2015 |
| Category: |
Entertainment & Humor |
| Upload: | emerce |
| View: | 468 times |
| Download: | 3 times |
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
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r re
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tere
dtr
ad
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ark
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sp
ective
ow
ne
rs.
Daniel Stephenson
Senior Director
Category Development
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
2
Making Online Video
Work Harder...
3
Evolution
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
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ark
s o
f th
eir
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sp
ective
ow
ne
rs.
4
Happy Birthday WWW!
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
5
Ecosystems
6
Communications Landscape
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
7
A Blank Canvas
Network Adapts
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
9
People @ Heart
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
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ark
s o
f th
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sp
ective
ow
ne
rs.
10
Research
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
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de
ma
rks o
r re
gis
tere
dtr
ad
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ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
11
The Rules...
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
12
Seeking Big Brother’s Approval
Blending Channels
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
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sp
ective
ow
ne
rs.
14
Deliver for Brand & Response
+10.2
+8.6
+6.5
+3.2
+2.9
+2.7
-2.6
Impact on the Brand
46%THE DR CPA FOR
RETAILER WAS 46%
LOWER WHEN VIDEO
ADVERTISING WAS
COMBINED WITH
DISPLAY COMPARED TO
SOLUS DISPLAY
ACTIVITY
...And Response
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
17
Getting People Together
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
18
Build for the Medium
Evolution in TV
Create Impact
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
21
Broadcaster Sites & Long Tails
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
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ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
22
Measure the Important Stuff
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
23
Creating Content
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
24
Premium Environments
25
End...
to
...End
26
Digital Glue
Video
PR
OP
RIE
TA
RY
& C
ON
FID
EN
TIA
L©
Sp
ecific
Me
dia
.Na
me
s a
nd
lo
go
s a
re tra
de
ma
rks o
r re
gis
tere
dtr
ad
em
ark
s o
f th
eir
re
sp
ective
ow
ne
rs.
Daniel Stephenson
Senior Director
Category Development
Dank U Wel!
