Digital Marketing Course – Spring 2012City University London

Eden Garden

Wedding Venue

Sylkia J. CartagenaMichail Chatzakis

Dominika ErazmusEllen GourmandKinga KowenickaDespoina Spanou

Description

Our wedding venue offers the opportunity to celebrate and enjoy a magnificent wedding, but without all the work that it usually takes.

We will offer wedding packages that include:• Wedding coordinator to manage all RSVP• Design and production of all stationery: invitations, table settings, etc• Pre arranged menu, flowers, and decoration• Music (bride and groom just have to select among the music library). Option to live

music with partner musicians.• Transportation of guests from venue to partner hotels

Our added value is that the couple do not have to spend time choosing menus, music, stationery, flowers, etc. Everything is already tastefully designed.

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Introduction

Target Market

Couples who are planning to get married.Who work a lot of hours per week, travel often, have a very full agenda, and do not have the time to plan and organize a wedding.

These people tend to read the news and look for magazine articles in the web. They also are often subscribed to newsletters of companies of their interest, so the information gets to them. (So this is our big window to reach them!)

They only have to decide on one of the three different packages available, depending on their budgets.

Heavenly Dreams - luxury weddingField of Dreams - middle budget weddingSmart Dreams - wedding on a budget

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Target Market

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www.edengardenweddings.co.uk

All of our advertising, will be aimed to get editorials including a mention of the website. Editorials have a higher value and credibility than ads.

Offline: Advertising in Wedding Magazines

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Marketing Plan

Top 100 Wedding Venues in UK

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Online Advertising

Advertising and partnership with Wedding Websites & BlogsTo Get Editorials and mentions with link to our website

The text links to the venue’s webpage.

Advertising in Online Newspapers: and trying to do some smart timing!

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Online Advertising

Cobranding by offering a Wedding Giveaway.

The contest can be partnered with an online magazine, so we get:

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CoBranding

• An editorial in their website

• A newsletter sent to their database announcing the contest, and the venue

• The database of the people who enroll in the contest, so we have their profile and email contact.

Participation form, asks for contact informationin order to build a targeted database.

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Permission Marketing

Getting in Online Wedding Venues Lists

When typing “wedding venues” in Google, this is what we get:

How to get in here, with these guys?

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Search Engine Optimization

The same with second rank on the list:

Getting in Online Wedding Venues Lists

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Search Engine Optimization

We pay a yearly fee. Is worth it considering the ranking of the site on the list:

Wedding photos and images on our website to catch up Google Images traffic.

Particular attention will be made to name and describe the images.

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Search Engine Optimization

This photo in our website:

Catch up Google images traffic (2nd place for « wedding dress »):

Both our web’s metadata and text must include the terms:

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Metadata and Key Phrases

wedding venues

affordable wedding venue

wedding venue price

list of wedding receptions

cheap wedding venues…

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Social Media

Facebook Page

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Social Media

Targeted Ads

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YouTube

Didactic wedding videos on Youtube

For example: a video suggesting the best (or worst) wedding songs

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Trade Fairs

Make cards and brochures to be delivered during the Wedding Fairs

QR codes to take potential customers directly to our website

Thank You!

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Wedding Venue