EDF’s  Pharmaceu/cal  Sector  Exper/se    

+  Educate  journalists  about  research-­‐based  pharmaceu6cal  industry    

+  Enable  Pfizer’s  PR  team  to  effec6vely  create  a  posi6ve  opera6ng  environment  through  media,  pa6ent  advocacy  and  other  third-­‐party  allies  to  strengthen  the  brand  

+  Equipped  key  reporters  with  story  ideas  and  valuable  material  to  enable  them  to  objec6vely  report  on  health  issues  

+  Provided  La6n  America  regional  communica6ons  team  standardized  tools  to  convey  a  unified  message  to  the  consumer  

Argentina

Brazil

Venezuela

Mexico

Objec/ve  

Approach  

Media  Results  highlights  

Case  Study  –  Media  Rela)ons  

+  Obtained  in-­‐depth  media  coverage  explaining  different  health  condi6ons  such  as  diabetes  and  neuropathic  pain  and  the  benefits  of  Pfizer’s  products  

+  Established  solid/long-­‐term  rela6onships  between  Pfizer  and  key  consumer  reporters    

Results  

Internal Newsletter PR Tool Kit

PR Tool Kit CD

Corporate Video

Country Cards

Standardized  tools  highlights