“Edge”Every action you or your friends take which is a potential newsfeed story.

Example: a status update comments tagging a photo joining a fan page RSVP's to an event

Should we care?

Should we care?• Most of your facebook fans never see your status

updates

Should we care?• Most of your facebook fans never see your status

updates

• Only 0.2% of the eligible stories make it to the user’s newsfeed

Should we care?• Most of your facebook fans never see your status

updates

• Only 0.2% of the eligible stories make it to the user’s newsfeed

• Keyword aggregator

How do I check my EdgeRank Score?

How do I check my EdgeRank Score?

• Effects of EdgeRank - seeing how many people you reached.

How do I check my EdgeRank Score?

• Effects of EdgeRank - seeing how many people you reached.

• How much engagement you got (which impacts EdgeRank) using a Facebook Analytics Tool

How can I optimize my fan

page for EdgeRank?

• “ It's hard to trick an algorithm into thinking that your content is interesting. It's much easier to rewrite your content so your fans leave more likes and comments. “

How can I optimize my fan

page for EdgeRank?

• “ It's hard to trick an algorithm into thinking that your content is interesting. It's much easier to rewrite your content so your fans leave more likes and comments. “

• Take your latest press releases, and turn them into questions that compel your fans to engage.

• Ex: "Click 'like' if you're excited that we just released our iPad app."

Thank You