Date post: | 07-Nov-2014 |
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Thomas Alva Edison
Thomas Alva Edison
“ Edison is often romanticized as a lone inventor.
Less well known is his invention of the modern research laboratory using
teams of inventors.
Edison knew that to generate ideas a sustained and methodical effort is required. ”
‘Edison in the Boardroom’, Julie L. Davis
Thomas Alva Edison
“ Edison is often romanticized as a lone inventor.
Less well known is his invention of the modern research laboratory using
teams of inventors.
Edison knew that to generate ideas a sustained and methodical effort is required. ”
‘Edison in the Boardroom’, Julie L. Davis
teams of inventors
methodical effort
Menlo Park Staff, 1877
The Edison Team
! 1 publishing director
• Established in Leuven in 1989•23 people with complementary skills:! 7 account staff! 5 creatives! 3 DTP! 2 production
! 3 management
! 1 office manager
! 1 account director online
Bart Ramakers - Chairman
• Career since 1989:! Founder & owner Edison
• Brand experience:! InBev, Opel, Laclède, HP, VRT, Immotheker,
Ackermans & van Haaren, Aquilae, Groep T, KUL, Provincie Vlaams-Brabant, Biffa, Universal Music, Agfa Gevaert, Lingerie Van de Velde
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Gisèle De Groote - CEO
• Track record since 1985:! Account Executive at Moors&Bronselaer (BBDO)! Account Director at Grey Advertising, Leo Burnett! Marketing Director at Bank Card Company! 2007: CEO at Edison
Gisèle De Groote - CEO
• Brand experience:! Finance: Centea (HSA Spaarbank), Deutsche
Bank, Atos Worldline! Other: Fiat, Rover, Skoda, Subaru, Belgacom,
Procter & Gamble, NMBS, McDonald’s, Inbev, Vichy, Philips, Sara Lee, Yoplait, ...
• Track record since 1985:! Account Executive at Moors&Bronselaer (BBDO)! Account Director at Grey Advertising, Leo Burnett! Marketing Director at Bank Card Company! 2007: CEO at Edison
Eric Debaene - Creative Director
• Track record since 1989:! Copywriter at Young&Rubicam, GV/Company, DDB! 2000: Creative Director at Germaine (BBDO)! 2008: Creative Director at Edison! Awards: 2 Special Awards for copywriting, 1 Evergreen
Award, 7 Gold Awards, 7 Silver Awards & 2 Bronze Awards at the Creative Club of Belgium. 1 Effie Award (De Morgen), 1 Best Of Brand Activation Award, Meribel Award (IKEA, 2007)
Eric Debaene - Creative Director
• Track record since 1989:! Copywriter at Young&Rubicam, GV/Company, DDB! 2000: Creative Director at Germaine (BBDO)! 2008: Creative Director at Edison! Awards: 2 Special Awards for copywriting, 1 Evergreen
Award, 7 Gold Awards, 7 Silver Awards & 2 Bronze Awards at the Creative Club of Belgium. 1 Effie Award (De Morgen), 1 Best Of Brand Activation Award, Meribel Award (IKEA, 2007)
• Brand experience:! Finance: Royale Belge, Ippa, Deutsche Bank, Bank Van
Breda, Record Bank, Dexia Asset Management! Other: NIVEA, IKEA, De Morgen, De Standaard,
Knack, VT4, Dag Allemaal, Volvo, VW, Audi, Campina, BIVV, WWF, VLAM ...
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Your dedicated Edison teamAn example of a Brand Focus Team
Your dedicated Edison team.
Gisèle De GrooteCEO
Eric DebaeneCreative Director
André PlaisierSenior Art Director
Jan SchoofsCopywriter
Marjolein KramerGraphic Designer
Jean-Pierre GielenSr. Graphic Designer
Birgit De Wyngaert Production Assistant
Annelies BolleProject Leader
Kristien EngelenDM & Publishing
Leen DewilTraffic Manager
Marijke VandenboschProject Assistant
Pol MinnartProductie
The agency flow: example
Jan SchoofsCopywriter
Marjolein KramerGraphic Designer
Jean-Pierre GielenSr. Graphic Designer
Birgit De Wyngaert Production Assistant
Annelies BolleProject Leader
Kristien EngelenDM & Publishing
Leen DewilTraffic Manager
Marijke VandenboschProject Assistant
Pol MinnartProductie
Eric DebaeneCreative Director
André PlaisierSenior Art Director
Gisèle De GrooteCEO
Account team
Production team
Creative team
Management team
Layout & DTP
Coordination
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The CLEVER principleAn article of faith, a method and a checklist combined
Our beliefs in one word.
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• LEVERAGE
The CLEVER-principle
CLEVE R
•• COMPELLING
• EMOTIONAL CHARGE
• VALUE OFFER
• ENGAGEMENT
• RESULT ORIENTED
This is what we believe efficient communication should correspond to:
Edison, member of thenetworkone
• international network of independent agencies• 300 agencies• 65 countries
Serving clients like Exxon, Nestlé, Honda, Johnson&Johnson, Dyson, Lego, Leitz, ...
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Main clients
Lingerie Van de Velde
Atos Worldline
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Our work: a quick overview
TIME TO DISCOVER WWW.THE MYSTERYMYSTERYM .BEYSTERY.BETIME TO DISCOVER
E DIS O N P U B LIS H I N G
Lingerie Van de Velde
9 million catalogs in 5 languages
Personalized communication for5000 boutiques, worldwide
Lingerie Van de Velde
9 million catalogs in 5 languages
Including web design
Lingerie Van de Velde
9 million catalogs in 5 languages
And advertising
Atos (Visa/Mastercard):B2B
Corporate (B2B)
Magazine for merchantsDM
Objectives: retention, upselling & acquisition
Ontdek al uw voordelen in deze folder!
10 waardebonnen
mijn
voor
deel
.be
November ‘09
Atos (Visa/Mastercard):B2C
Objectives: loyalty, higher frequency of use
Atos: point-of-sale material
18% increase of credit card useby customized in-store messages
Yoplait: launch Superfruits
Educate & seduce
Generate trial
Yoplait: Pink Ribbon (POS)
Goodwill based promotion
Aquilae: from a network to a brand
Aquilae: from a network to a brand
House style
Web designFolder
Magazine
Familiehulp: recruitment
Strategy: first valorise the job, then recruit
JAVA: brand activation
Joint promotion Panos-Java:launch Rainforest Alliance Coffee
JAVA: brand activation
Joint promotion Panos-Java:launch Rainforest Alliance Coffee
Online contest (POS-communication + newsletter only): 14.000 visitors
ACE-Group T: adult education
Promotion of an adult education course in newspapers, ...
ACE-Group T: adult education
Promotion of an adult education course in newspapers, ...Promotion of adult education course in newspapers, on busses, ...Promotion of adult education course in newspapers, on busses, at events and online
Result: +70% inscriptions
Flemish Pharmacist Association
Awareness campaign about selfmedication centered around pharmacists
Ambiorix: new house style
+ logo, packaging, POS and leaflet
Web design
What can we invent foryour brand?