editorial 2017 programme presswebmailmobilesocialTile International is the leading magazine for...

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INTEGRATEDSYSTEMSFORCOMMUNICATIONpresswebmailmobilesocial

e d i t o r i a l programme 20

17

TILE ITALIA - MATERIALICASA MAGAZINE

Tile Italia, the leading magazine in Italy for the points of sale of floor and wall tile,

installation materials, bathroom furniture and interior design accessories,

focuses now more and more to the world of architects and designers,

who are targeted with two issues of MaterialiCasa magazine.

Magazine issueEDITORIAL PROGRAMME 2017

TILE ITALIA / MATERIALICASA MAGAZINESubmission of material

1/2017February

• SPECIAL MADE EXPO 2017

• SPECIAL INSTALLATION: - Taking stock of the world of tile setting – Interview with Italian Assoposa- The opinions of manufacturers of materials and equipment for floor and

wall tile installation

• “NON-CERAMIC SURFACES” FOR FLOOR AND WALL: laminate, resins, PVC, concrete ..

• ITALIAN BUILDING INDUSTRY AND REAL ESTATE MARKET IN 2016

Editorials:

20/01/17

ADV:

3/02/17

EXTRA DISTRIBUTION AT MADE EXPO (Milan), 8/11 March

2/2017April

• SPECIAL PARQUET: -The consumption of parquet in Italy: the figures from Federlegno-Interviews with big players, new products & projects

• TRENDS: The evolution of formats for floor and wall covering surfaces

• “CASA ITALIA”: Tax deduction for building renovation in Italy

Editorials:

15/03/17

ADV:

30/03/17

MaterialiCasa magazine

1/2017May

• THE BEST PROJECTS in residential, commercial, urban areas, hotellerie, restaurant & wellness

• REPORT FROM “ISALONI DI MILANO” 2017

Editorials:

21/04/17

ADV:

3/05/17

3/2017July

• THE 2016 TURNOVERS OF THE MAIN ITALIAN CERAMIC TILE COMPANIES- The opinions of key players and the figures from Confindustria Ceramica

• REAL ESTATE MARKET: The 1st Report 2017

• PREVIEW OF CERSAIE 2017

Editorials:

9/06/17

ADV:

20/06/17

4/2017September

• SPECIAL CERSAIE 2017-Building, Dwelling, Thinking-Tiling Town-Gallery of new products

• FOCUS SANITARYWARE AND BATHROOM FURNITURE

• THE ITALIAN BUILDING INDUSTRY

Editorials:

28/07/17

ADV:

28/08/17

EXTRA DISTRIBUTION AT: CERSAIE (Bologna), 25/29 September

MaterialiCasa magazine

2/2017November

• THE BEST PROJECTS in residential, commercial, urban areas, hotellerie, restaurant & wellness

• REPORT FROM CERSAIE 2017

Editorials:

27/10/17

ADV:

9/11/17

2

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PRESSTILE ITALIA - MATERIALICASA - TILE INTERNATIONAL

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integratedsystemsforcommunICation

TILE ITALIA / MATERIALICASA MAGAZINE DISTRIBUTION AND READERSHIP

15,5

00 POST

27,3

00 MAIL

WEB, ISSUU & SOCIAL

15,500 printed copies mailed in Italy to:

• 5,600 points of sale of ceramics, stones, parquet, installation materials, bathroom furniture and interior finishing

• 5,100 architects, interior designers, building companies

• 3,200 installation companies and technicians

• 1,600 manufacturing and commercial companies

All issues of Tile Italia andMaterialiCasa magazine are mailed in digital version to 27,300 Italian professionals:

• 17,325 architects • 2,915 building companies• 5,010 retailers• 2,050 manufacturing

companies• Associations and design

schools

All issues are also mailed through the e-newsletter of MaterialiCasa.com

All issues of Tile Italia andMaterialiCasa magazine areavailable for free also on:

• WEB - MaterialiCasa.com and tiledizioni.it, to browse and save as pdf

• ISSUU - 20,000 average views per single issue in the digital version desktop or APP on

www.issuu.com/tiledizioni • SOCIAL:

15,5

00

15,500 printed copies mailed in Italy to:

• 9,000 architect firms• 3,300 retailers• 2,000 building companies• 1,200 manufacturing companies

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facebook.com/MaterialiCasa

twitter.com/MaterialiCasa

pinterest.com/materialicasa

Tile International is the leading magazine for design and trends aimed at the international

distribution of floor and wall covering materials, bathroom furnishing and interior finishing.

It publishes 3 issues in English and it is mailed to the main importers and distributors outside

Italy, as well as being distributed at the major international exhibitions.

The digital version reaches over 180,000 distributors and architects worldwide.

The top 10 countries as for digital readers are Italy, USA, Russia, Spain,

Germany, UK, India, Mexico, Turkey, China

Magazine issue

TILE INTERNATIONALEDITORIAL PROGRAMME 2017

Submission of material

1/2017March

• SPECIAL BATIMAT RUSSIA + COVERINGS

- Interviews with key players, gallery of new products, recent architectures & projects in Russia and the USA.

- The building industry in Russia and in the USA

• FOCUS ON SANITARY WARE: The figures for world imports-exports and the ranking of the world biggest companies in the sector

Editorials:

30/01/17

ADV:

13/02/17

DISTRIBUTED AT:Batimat Russia (Moscow, 28/31 March)

Coverings (Orlando, 4/7 April)

2/2017September

• SPECIAL CERSAIE 2017

- Interviews with exhibitors and gallery of new products- The 2016 turnovers of the main Italian ceramic tile companies- Parquet: the figures of the European production - The evolution of the building industry worldwide

Editorials:

31/07/17

ADV:

28/08/17DISTRIBUTED AT:

Cersaie (Bologna , 25/29 September)

3/2017December

• SPECIAL CEVISAMA 2018

- The opinions of the key players at Cevisama- Spain: the figures for ceramic tile production and exports

• REPORT FROM CERSAIE 2017

• World production and consumption of ceramic tiles and rankings of the world biggest companies in the sector

Editorials:

10/11/17

ADV:

24/11/17

DISTRIBUTED AT:Cevisama, Indian Ceramics, Revestir, Unicera 2018


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4www.facebook.com/MaterialiCasa www.twitter.com/MaterialiCasa www.pinterest.com/materialicasa

TILE INTERNATIONAL DISTRIBUTION AND READERSHIP

20,0

00 POST

181,

500 MAIL

WEB, ISSUU& SOCIAL

20,000 printed copiesmailed to importers anddistributors of floor andwall covering materials,bathroom furniture andinstallation materials andarchitects in: • Europe - 13,600• Americas - 3,700• Asia - 1,600• Oceania - 300• Africa - 520

All issues of Tile International are mailed in digital version to 46,500 buyers andarchitects worldwide, of which:

Distributors: Europe: 9,200North America: 2,400Rest of the world: 1,900

Architects: Europe: 20,000North America: 11,000Rest of the world: 2,000

SPECIAL BRAZIL: Tile International has a special e-mail distribution to 135,000Brazilian distributors and architects

All issues of Tile International andare available for free also on:

WEB - MaterialiCasa.com and tiledizioni.it, to browse and save as pdf

• ISSUU - 20,000 average views per single issue in the digital version desktop or APP on

www.issuu.com/tiledizioni • SOCIAL:


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Map: geographical distribution of Tile International readers (magazine & web)

facebook.com/MaterialiCasa

twitter.com/MaterialiCasa

pinterest.com/materialicasa

magazine

ADVERTISING PAGES

FORMATBLEED +3 MM TRIM

TILE ITALIA MATERIALICASAMAGAZINE

TILE INTERNATIONAL

Full page 210 x 297 mm

Quote on request:

[email protected]

½ page horizontal 210 x 140 mm

½ page vertical 100 x 297 mm

1/3 page horizontal 210 x 90 mm

1/3 page vertical 70 x 297 mm

¼ page horizontal 210 x 70 mm

SPECIAL POSITIONS

Double-page spread at beginning of ma-

gazine420 x 297 mm

Quote on request:

[email protected]

Two-sided card, bound in centre of

magazine (exclusive)210 x 297 mm

Inside front cover and firrst right hand

page210 x 297 mm

Inside back cover 210 x 297 mm

Back cover 210 x 297 mm

Other special positions:

facing colophon, facing editorial,facing summary

210 x 297 mm

LOOSE INSERTS

Cellophane-wrapped loose two-sided insert with mailed copies (printing excluded)

Quote on request:[email protected]

Distribution of inserts at trade fairsQuote on request,

Insert design and printing service also available on request

Advertising rates for magazines


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TECHNICAL SPECIFICATIONS:

File: TIFF, EPS or non-editable PDFColour method: CMYKBleed: 3 mm on each sideResolution: 300 dpi

Colour proof: Cromalin. Tile Edizioni is not responsible for the print quality of adverts that do not respect the above-mentioned specifications.

CANCELLATIONS:Cancellations will not be accepted afteradvertising submission deadlinesDISCOUNTS:

4 adverts: -10%6 adverts: -20%

Architecture · Interior Design · Materials · Projects


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The 2.0 portal devoted to home materials and finishing for the residential and contract sector. News, Trends, architecture, design & technologies.

WOW!

• Aimed at architects, designers and specialist distributors

• A totally new responsive layout to grant a perfect display also on mobiles

• New contents, sections and interactive services for the users

• In English and Italian


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.com

THE READERS OF MATERIALICASA.COM CONNECT FROM 116 COUNTRIES

The most connected countries in 2016 were: Italy, USA, Germany, UK, Spain, Switzerland, Belgium, Russia, France, Canada, Australia,

Brazil, The Netherland, Austria, India

IN THE SPOTLIGHTThe section dedicated to the Special Features of

MaterialiCasa, but also to your most exclusive

products and projects that will be selected by our

editorial team..

newsCompany & market

news, updated every

day.

PROJECTSThe most recent and high-class

architectural projects which

have been realised with your

materials.

EXPERT CORNERThe section dedicated to the Technical Information

that companies need to share with professionals

and end users (technical characteristics of materials

and correct use, installation and treatment systems,

maintenance, 3D design …)

sociaL activity


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5 international events live on Twitter,

Pinterest and Facebook. More than

10,000 interaction

with companies and users on our social

networks in 2016

2,400 pins in more than 30 boards!

Over 3,500 posts on social networks

and live videos during: iSaloni/

DesignWeek, La Biennale Architettura,

Coverings, Progetto Fuoco and Cersaie

2016

new 2017!extras/economicsnews and economic focuses

MEDIA FEEDEvents, news and tutorials not only to

be read but to be watched: the videos

of MaterialiCasa.

HIGHLIGHTSThe most visible showcase at your

disposal for the launch of your new

products.

latest pinThe latest pins that we select and publish

for you: a visual gallery of trends and moods

where you can get inspirations and interact

with us…


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FILE FORMAT RATES

A.

EXCLUSIVE SKIN

With link to company website.

Visible in all pages.

The Skin is made up with 3 parts, with the following characteristics:

• Horizontal top banner 1200x110 px (bxh - see the dashed line in the image)

» IMPORTANT: we suggest including the main communication and image elements in this area

» NOTE: please provide a second banner (1200x150 px) to grant the perfect visualisation also from mobile devices.

• 2 vertical sides banners 145x800 px (bxh - specify right / left)

File: static .jpg - 72 dpiQ

uo

te o

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p.g

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led

izio

ni.i

tB.

EXCLUSIVE sidebar bannervisible in all pages

260x260 px (bxh)

File: static .jpg - 72 dpi

C.

Rectangular banner (rotating with other sponsors)visible in all pages

855x120 px (bxh)


D.

Rectangular banner (rotating with other sponsors)visible in home page

855x120 px (bxh)


E.Sidebar Bannervisible in home page

260x105 px (bxh)


bannerWWW.MATERIALICASA.COMA

B

C

D E


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WEB & SOCIALTYPES OF CONTENTS AND ACTIONS

MATERIAL TO BE SUBMITTED R

ATE

S

1. 1 PRODUCT in the HIGHLIGHTS gallery for 1 week + link to website + post Facebook and Tweet

Text + logo + images

Qu

ote

on

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2. 1 EDITORIAL (news/project/product/event + link to website) in MaterialiCasa e-newsletter to 27,300 Italian users and 46,500 outside Italy


OUR PROPOSALS FOR WEB & MAIL & SOCIAL PACKAGES

3.Package of 6 editorials (news/project/product/event + link to website) + posts Facebook / Twitter


Qu

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4.1 Month Banner “C” + 3 Editorials (news/project/product/event + link to website) + 3 Posts Facebook / Twitter

Banner C (see page 10) + texts + logo + images

5.

1 Month Banner “B” + 4 Editorials (news/project/product/event + link to website) + 1 Editorial in Materialicasa E-Newsletter to 27.300 Italian users and 46,500 outside Italy + 4 Posts Facebook / Twitter

Banner B (see page 10) + texts + logo + images

6.

1 Month Banner “Skin” + 1 Exclusive Sponsorship Of Materialicasa E-Newsletter to 27,300 Italian users and 46,500 outside Italy + 4 Editorials (news/project/product/event + link to website) + 4 posts Facebook / Twitter

Banner Skin (see page 10) +Banner Sponsor (see page 12) + texts + logo + images

7.Social Media Package: 10 Social Media sharings (Facebook + Twitter + Pinterest)

8.Company’s event or “FuoriSalone” and “Cersaie” covering with live Tweeting + Facebook + Pinterest

9. Other customised packages

MAYBE NOT ALL KNOW THAT…WE WERE THE FIRST, in 2013, to launch the live from Cersaie by using the hashtag #MCaroundCersaie!


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www.facebook.com/MaterialiCasa www.twitter.com/MaterialiCasa www.pinterest.com/materialicasa

11

adv

Each month Materialicasa.com reaches

73,800 Italian and foreign users and professionals

via the e-newsletter, which features the month’s best

projects, a selection of materials and the latest news.

The newsletters are also promoted through

the Social Networks.

MAILING LIST: 73,800

e-newsletter

SP

ON

SO

R A

RE

A

Italy 27,300 Abroad 46,500

Distributors 5,010 Europe: 9,200

Companies 2,050 Americas: 2,400

World: 1,900

Architects 17,325 Europe: 20,000

Building firms 2,915 Americas: 11,000

World: 2,000

E-NEWSLETTER MATERIALICASA.COM

FILE FORMAT

RATE

Exclusive sponsorship of one or more MaterialiCasa.it e-newsletters

Includes:

• banner linked to company website

• inclusion of one company news item, product or project in the newsletter

600x84 px (bxh)

72 dpi

static .jpg

Quote on request:

[email protected]


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MaterialiCasa.com offers a complete service

for the production of company e-newsletters, sent out to a mailing list of

25,900 industry professionals in Italy and 45,700 abroad

The e-newsletter is ideal for sending out messages such as: invitations to events,

presentation of new products and short company news items.

The various parts can be linked to different pages on the company’s website.

web mktCOMPANY E-NEWSLETTERS

TYPE OF COMPANY E-NEWSLETTER SERVICE PROVIDED RATES

E-NEWSLETTER PROVIDED BY THE COMPANYMATERIAL TO SUBMIT:

• HTML file, mobile responsive (to grant the perfect display on mobiles)

• Width: 600 px (variable height)• Texts should be separated from images

(do not overwrite texts on images)• Fonts shall be “Web Safe” fonts• We suggest to include “call to action” with links to various

company website’s pages

Some examples are shown at page 14/15

IMPORTANT: If necessary, our staff will modify your HTML file in case it should not grant the perfect display on the different email clients.

• Check of your file and adjustments to grant a perfect display

• Proof sent out to the company

• e-blasting of the e-newsletter to MaterialiCasa database

• Reports

Qu

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E-NEWSLETTER PRODUCED BY MATERIALICASAMATERIAL TO SUBMIT:

• An example (as Pdf file) of the desired layout (please, do not overwrite texts to images and use Web Safe fonts. Please ask our staff to show you various examples)

• or choice of one Template among those suggested (some examples are shown at page 14/15)

• Title of the e-newsletter • Italian and English texts• Images and logos (jpg - 72 dpi)• Company contact info• web address for links to the company’s website (“call to action”)

• Creation of the responsive HTML file (it grants the perfect display on mobiles) according to the supplied graphic layout (or chosen Template),

• Creation of the file in different languages

• Proof sent out to the company

• e-blasting of the e-newsletter to MaterialiCasa database

• Reports

www.facebook.com/MaterialiCasa www.twitter.com/MaterialiCasa www.pinterest.com/materialicasa

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COMPANY E-NEWSLETTERS

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1template

2template

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.com

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EXAMPLES & TEMPLATES

template

4

template

5template

6

template

3


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TEXTS SEPARATED FROM IMAGESWEB SAFE FONTSCALL TO ACTIONRESPONSIVE LAYOUT

To be EFFECTIVEDON’T FORGET:


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Social networks

Web

Email

Mobile

Press


TILE EDIZIONI SRLVIA FOSSA BURACCHIONE 84 • 41126 BAGGIOVARA (MO) • ITALY

T. +39 059 512 103 • F. +39 059 512 [email protected] • www.tiledizioni.it

Cod. Fisc./Part IVA IT02778050365 - Iscr. al Registro delle Imprese di ModenaCapitale Sociale: Euro 51.400,00 i.v.- REA n. 329775


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www.tiledizioni.it - www.MaterialiCasa.com

EDITOR:Chiara Bruzzichelli: [email protected]

ADVERTISING CONTACTS:

PAOLA [email protected] - mobile +39 335 1864257

MARCO CALLIARI [email protected] - mobile +39 347 4921000

ALBERTO TOLOMELLI (Italy)[email protected] - mobile +39 335 5948681

ELISA VERZELLONI (Italy)[email protected] - mobile +39 338 5361966

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