of 74
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Diseo Editorialabcdel
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aUtiliza tipografas clsicas
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Adobe Caslon
Garamond
Bembo
Bodoni
Lucida
Minion
Perpetua
Courier
Times
Trajan
Stempel Schneidler
Walbaum
Serif
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Akzidens Grotesk
Avenir
Bell Centenial
Franlink Gothic
Frutiger
Futura
Gill Sans
Helvetica
Meta
Myriad
Univers
Vag rounded
Sans Serif
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No utilices demasiadas fuentes
b
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10 fuentes diferentes!
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Tampoco utilices muchasfuentes parecidas
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Trabaja con las familias
c
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dBusca alineaciones y trabaja con la
retcula
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Cuerpos de texto
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eUtiliza cuerpos que faciliten la lectura
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8-12 puntos es una tamao establecido de buena lectura
A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked
recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed,
made that level of precision next to impossible.
So it made sense to use double hyphens (--) instead of em dashes and double primes (") instead of quotation
marks. In any case, those workarounds were already familiar to anyone whod grown up with typewriters, and
readers adapted to ascii-only typography during the early days of the Internet when usenet, email, and the web all
shared the same primitive markup and text display.
These days, standards-compliant browsers can handle entity names, and even Netscape 4.x can manage numeric
entity codesbut why should you care? After all, using the technically correct punctuation marks would mean a
dozen new entities to be memorized and a lineup of well-meaning but under-informed editors and teammates to
win overand retrofitting any significant amount of copy is always a hassle.
Since most people dont know or care about the difference between an em dash and an Emmy, why bother to make
the switch? In some cases, switching to correct typography may honestly not make sense. For all the rest, two
arguments: usabilityand style.
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fEvita fuentes demasiado gruesas o demasiado
delgadas as como fuentes muy angostas o extendidas
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A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked
recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed, made
that level of precision next to impossible.
So it made sense to use double hyphens (--) instead of em dashes and double primes (") instead of quotation marks. In
any case, those workarounds were already familiar to anyone whod grown up with typewriters, and readers adapted to
ascii-only typography during the early days of the Internet when usenet, email, and the web all shared the same primitive
markup and text display.
These days, standards-compliant browsers can handle entity names, and even Netscape 4.x can manage numeric entity
codesbut why should you care? After all, using the technically correct punctuation marks would mean a dozen new
entities to be memorized and a lineup of well-meaning but under-informed editors and teammates to win overand
retrofitting any significant amount of copy is always a hassle.
Since most people dont know or care about the difference between an em dash and an Emmy, why bother to make the
switch? In some cases, switching to correct typography may honestly not make sense. For all the rest, two arguments:
usability and style.
A few years ago, there were good reasons for web developers to take the easy way out: an HTML spec that lacked
recommendations for appropriate symbols, combined with browers that frequently ignored what standards existed,
made that level of precision next to impossible.
So it made sense to use double hyphens (--) instead of em dashes and double primes (") instead of quotation marks.
In any case, those workarounds were already familiar to anyone whod grown up with typewriters, and readers
adapted to ascii-only typography during the early days of the Internet when usenet, email, and the web all shared the
same primitive markup and text display.
These days, standards-compliant browsers can handle entity names, and even Netscape 4.x can manage numeric
entity codesbut why should you care? After all, using the technically correct punctuation marks would mean a
dozen new entities to be memorized and a lineup of well-meaning but under-informed editors and teammates to win
overand retrofitting any significant amount of copy is always a hassle.
Since most people dont know or care about the difference between an em dash and an Emmy, why bother to make
the switch? In some cases, switching to correct typography may honestly not make sense. For all the rest, two
arguments: usability and style.
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Usa lneas de longitud adecuada. Laslneas demasiado cortas o demasiado
largas interrumpen la lectura
g
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Every now and again designers stumble upon the verysame problem: the choice of a unique and beautiful
typeface which manages to fulfill three basic tasks.Support the corporate identity, enrich the visualappearance and is compatible with the overall design.However, usually there are simply too many options youcan consider, which is why you need time to find theoption you are most comfortable with.
Every now and again designers stumble upon the very same problem: the choice of a unique andbeautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich thevisual appearance and is compatible with the overall design. However, usually there are simply too manyoptions you can consider, which is why you need time to find the option you are most comfortable with.
Every now and againdesigners stumble upon the
very same problem: thechoice of a unique andbeautiful typeface whichmanages to fulfill threebasic tasks. Support thecorporate identity, enrichthe visual appearance andis compatible with the
overall design. However,usually there are simply toomany options you canconsider, which is why youneed time to find the optionyou are most comfortablewith.
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hUse interlineados que lleven al ojo con
facilidad de una lnea a la siguiente
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A few years ago, there were good reasons for web developers to take
the easy way out: an HTML spec that lacked recommendations for
appropriate symbols, combined with browers that frequently ignored
what standards existed, made that level of precision next to impossible.
A few years ago, there were good reasons for web developers to take
the easy way out: an HTML spec that lacked recommendations for
appropriate symbols, combined with browers that frequently ignored
what standards existed, made that level of precision next to impossible.
A few years ago, there were good reasons for web developers to takethe easy way out: an HTML spec that lacked recommendations forappropriate symbols, combined with browers that frequently ignoredwhat standards existed, made that level of precision next to impossible.
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Evita viudas y hurfanas
i
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jCuida los ros y avenidas
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El tracking es el espaciado quese da entre todas las letras
El kerning es el espaciado que se
da entre dos letras especficas.
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kBrinda respiro al texto marcando prrafos
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lUtiliza columnas
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mCuida el ancho de las columnas
e intercolumnas
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Every now and again
designers stumbleupon the very sameproblem: the choiceo f a un ique andbeautiful typefacewhich manages tofulf i l l three basictasks. Support the
corporate identity,enrich the visualappearance and iscompatible with theo v e r a l l d e s i g n .However , usua l lythere are simply toomany options you canconsider, which is whyyou need time to findthe option you aremost comfortablewith.
Every now and again designers
stumble upon the very sameproblem: the choice of a uniqueand beautiful typeface whichmanages to fulfill three basictasks. Support the corporateidentity, enrich the visualappearance and is compatiblewith the overall design. However,
usually there are simply toomany options you can consider,which is why you need time tofind the option you are mostcomfortable with.
Every now and again
designers stumble uponthe very same problem:the choice of a uniqueand beautiful typefacewhich manages to fulfillt h r e e b a s i c t a s k s .
Support the corporateidentity, enrich the visualappea rance and i scompatible with theoverall design. However,usually there are simply
too many options youcan consider, which iswhy you need time tofind the option you aremost comfortable with.
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nUsa una alineacin que facilite la lectura
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Every now and again designers stumble upon thevery same problem: the choice of a unique andbeautiful typeface which manages to fulfill threebasic tasks. Support the corporate identity,enrich the visual appearance and is compatiblewith the overall design. However, usually thereare simply too many options you can consider,which is why you need time to find the optionyou are most comfortable with.
Every now and again designers stumble upon thevery same problem: the choice of a unique andbeautiful typeface which manages to fulfill three
basic tasks. Support the corporate identity,enrich the visual appearance and is compatiblewith the overall design. However, usually thereare simply too many options you can consider,which is why you need time to find the option
you are most comfortable with.
Every now and again designers stumble upon thevery same problem: the choice of a unique andbeautiful typeface which manages to fulfill threebasic tasks. Support the corporate identity,enrich the visual appearance and is compatiblewith the overall design. However, usually there
are simply too many options you can consider,which is why you need time to find the optionyou are most comfortable with.
Every now and again designers stumble upon thevery same problem: the choice of a unique and
beautiful typeface which manages to fulfill threebasic tasks. Support the corporate identity,
enrich the visual appearance and is compatiblewith the overall design. However, usually there
are simply too many options you can consider,which is why you need time to find the option
you are most comfortable with.
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Selecciona los mrgenes de acuerdo alproyecto
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oUtiliza la teora del color para
optimizar la legibilidad
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Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporate
identity, enrich the visual appearance and is compatible with theoverall design. However, usually there are simply too many
options you can consider, which is why you need time to find
the option you are most comfortable with.
Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporate
identity, enrich the visual appearance and is compatible with theoverall design. However, usually there are simply too many
options you can consider, which is why you need time to find
the option you are most comfortable with.
Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporateidentity, enrich the visual appearance and is compatible with the
overall design. However, usually there are simply too many
options you can consider, which is why you need time to find
the option you are most comfortable with.
Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporateidentity, enrich the visual appearance and is compatible with the
overall design. However, usually there are simply too many
options you can consider, which is why you need time to find
the option you are most comfortable with.
Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporate
identity, enrich the visual appearance and is compatible with the
overall design. However, usually there are simply too many
options you can consider, which is why you need time to find
the option you are most comfortable with.
Every now and again designers stumble upon the very same
problem: the choice of a unique and beautiful typeface which
manages to fulfill three basic tasks. Support the corporate
identity, enrich the visual appearance and is compatible with the
overall design. However, usually there are simply too many
options you can consider, which is why you need time to find
the option you are most comfortable with.
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Combina todas las variables anteriorespara obtener la mejor legibilidad
p
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qUtiliza imgenes atractivas en tu composicin
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rPirdele el miedo a losespacios blancos
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sDi NO al sello de agua
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tCombina serif y sans-serif
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Nuevamente las familias son una buena opcin
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Aunque tambin puedes combinar fuentes que armonicen entre s
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Un ejemplo clsico es utilizar
sans-serif para los titulares yserif para cuerpos de texto
u
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uConoce los formatos y experimenta con ellos
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v
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vConoce los diferentes tipos de papel y tintas
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wMantn uniformidad en todo el diseo
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x
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xEstudia los casos de xito
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yCuida TODOS los detalles
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E d
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zExperimenta, divirtete y practica
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