7
PAGE MAKE-UP
TRIM SIZE
MARGINS
FOLIOS = PAGE NUMBERS + RUNNING HEADS/RUNNING FEETALWAYS POSITION OUTSIDE OF THE LIVE AREA.
TH
E G
UT
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8
DESIGN ELEMENTS.HEADLINES
SUBHEADS
DROP CAPS
BREAKOUTS/PULL QUOTES
CAPTIONS
BYLINES/BIOS
FOLIOS & FOOTLINES
22
DESIGNBASICS:USE CONSISTENT DESIGN ELEMENTS
KEEP THE READER MOTIVATED
MORE PAGES ALLOW YOU TO SPREAD OUT YOUR WORK
GIVE THE READER A BREAK