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FROM POLITICS TO ART:NEW MEDIA AND NEW
POSSIBILITIES OF REPRESENTATION
Edmund, Kaitlin, Kamela
Agenda
Intro Artivism Tactical Media Web 2.0 and Politics Conclusion
Tactical Media
Individuals using easily accessible media and consumer electronics to voice their political dissatisfaction and marginalization
Low cost form of activism
No other outlet for dissatisfaction
We’re Not Gonna Take It!
http://www.youtube.com/watch?v=6gmP4nk0EOE
Adbusters Pioneer Tactical Media
21st Century Tactical Media New media allows for new forms of
expression Canadian Human Rights Commission
vs. Social Media
http://www.chrc-ccdp.ca/default-en.asp
http://www.youtube.com/watch?v=b0Ti-gkJiXc
Time Travel Time
Artivism
Artivism: A high bred neologism that signifies work created by individuals that see an organic relationship between art and activism (p.82)
Judy BacaA teacher and public
artist who encouraged
at-risk youth to voice
their history through art
in combination with
digital media to create
political statements that
recognize racial
differences and struggles
with the intent to
empower youth of colour.
Great Wall of Los Angeles Is a landmark visual representation of
the oppositional history of LA from the perspective of ethnic, social, and gender minorities
http://www.youtube.com/watch?v=tJRL_AhQ3u4
Great Wall of Los Angeles
Great Wall of Los Angeles
Question
As we’ve seen in other weeks, music is an effective means of social communication. Do you think visual arts are equally effective?
Mural Activity
Later in the class, we’ll hand out supplies so you can artistically express your own personal history.
We’ll have our special judge pick his favourite(s)
Need for Tactical Media
Neoliberalism: The idea that governments and states should minimize their role in the private sector and markets
Less state institutions and intervention in everyday lives
New “Social” Media
New media has allowed common individuals to express opinions freely and to engage discourse
Layers of Tactical Media
Networking within a movement: Sharing information and setting up contact lists to start up a movement
Example: Facebook Group http://www.facebook.com/#!/BurmaGlob
alActionNetwork?ref=ts
Layers of Tactical Media
Networking in between movements and social groups: Connecting with other similar organizations or groups to being mobilizing
http://www.facebook.com/#!/event.php?eid=185249720486&index=1
Layers of Tactical Media
Virtual Movements: Taking actions through cyberspace
Examples: digital sabotage, online petitions, damaging a corporation's online image, or making a YouTube Video
http://anti-racistcanada.blogspot.com/
Question
Can tactical media have an impact on issues of race?
Textbook Example: Linux OS
Linus Torvalds, was an unknown computer science student who created a basic computer software
The program was free for others to rework and reuse as long as it stayed that way
I’m not a computer geek
As other programmers contributed to the program, Linux became a powerful alternative to Microsoft
Many other big companies (IBM and HP) use Linux as the major operating computer software
Linux vs. Microsoft
Why is going up against a major corporation a worthwhile decision?
Linux Microsoft
Free Predetermined
Web 4.0
21st Century New Media allows for faster communications regardless of geography
http://www.youtube.com/watch?v=6ILQrUrEWe8
Tactical Media in Action
Tactical Media techniques borrows from the idea of “Guerrilla Warfare” – a small mobile group is able to randomly attack a larger organization at any time without notice
Iranian Election 2009
Student protests and riots were censored by the national government
Their dissatisfactions were kept from international discussion ... Until the protestors used new media as an outlet
http://www.youtube.com/watch?v=0tnwaquaOZE
Obama Girl
Video blogger promoting Barack Obama in the 2008 Democratic Presidential Candidate Election
Use of viral videos to advocate politics
http://www.youtube.com/watch?v=wKsoXHYICqU
Web 2.0 and Politics
In this generation, we have witnessed the first American president as a different race
The 2008 election showed that people of a different colour could hold high positions in the US
Obama’s campaigners introduced new ways of using media for political communications.
http://www.youtube.com/watch?v=h6CwAI9ZgAc
Obama + Tactical Media
http://www.barackobama.com/issues/ Step 1: Gather contact information Step 2: Organize People together (local
events and conferences) Step 3: Action is taken! Obama wins the
election
Obama Continued
The effectiveness of the campaign. Look out for signs of tactical media
http://www.youtube.com/watch?v=0EYaPxL9eME
Do you think the same methods will be used in future campaigns? And would they be as successful?
Recycling Politics?
Some controversy rose about Obama’s presidential campaign when he used the same phrase as another US politician.
BUT this is a remix culture – Obama’s entire speech was used for the lyrics of a song that aided the campaign by Will.i.am
http://yeswecan.dipdive.com/media/2207
What do you think of the previous video? Kamela and Edmund are debating it.
Kamela vs. Edmund
What do you guys think?
Conclusion