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Matching People& Jobs

Reemployment & Education Pathways

Resume Parsing & Management

Real-Time JobsIntelligence

Matching People& Jobs

Reemployment & Education Pathways

Resume Parsing & Management

Real-Time JobsIntelligence

June 2015

From Enrollment to Employment: Moving From Learning Outcomes to Career OutcomesEdTech Europe 2015

Matt SigelmanCEO, Burning Glass Technologies

One Lewis Wharf, Boston, MA 02210 | +1 (617) 227-4800 | www.burning-glass.com

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Career Outcomes Are Top of Mind for Students and Families…For Parents: “To get a good job” is top reason for going to college.

For Students: Adult learners expect a career boost from their investment in education

• Europe 2020 goal is that 40% of Europeans age 30-34 will complete tertiary education.

• The majority of European distance learners (70%) are employed, and most cite better career prospects for seeking more education.

• As few as 16% of U.S. college students can be defined as “traditional”: 18- to 22-years-old, financially dependent on parents, in college full-time, living on campus.

The Result: Career alignment is top of mind for key stakeholders.Sources: The College Decision-Making Process: A Survey of Parents of 5th

Through 12th Grade Students, Inside Higher Ed and Gallup, 2013. Pelletier, Stephen G., “Success for Adult Learners,” Public Purpose, Fall 2010. Europe

2020. IDEAL Project.

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…But It’s Challenging to Measure Outcomes Beyond the Academy’s Walls

Discrete, Measurable Outcomes:

Course completion Skill acquisition Student retention Graduation ….

Market Outcomes:? Initial job placement? Skill alignment with market

demand? Long term career & income

mobility

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Big Data Is Changing the Way Both Tertiary Education Institutions & Schools Track the Job Market

Visit Online Job Sites

Collect & Deduplicate Job Postings

Read Postings to Generate Detailed

Data• Job Title & Occupation

• Employer & Industry

• Technical Skills

• Foundational Skills

• Certifications

• Educational Requirements

• Experience Levels

• Salaries

Real-time job market data enable schools to keep abreast of and align with employer demand in ways not previously possible

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Higher Unemployment for Courses without Specific Career

Tracks

Students with the Skills Required in the Jobs They Are Preparing for Do Better Than Those Who Don’t

0%

2%

4%

6%

8%

10%

12%

14%

16%14.7%

9.8%9.2%

5.0%

7.0%

4.8%

Unem

plo

ym

ent

Rate

Source: Carnevale, Anthony; Hard Times: College Majors, Unemployment and Earnings, 2013. Georgetown Center on Education and the Workforce, 2013.

Lower Unemployment for Courses Tied to Growing

Sectors

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But Too Often We Get This Wrong Case Study: The Misguided Promotion of Video Game DesignHigher Education is Pushing Video Game Design

• Nearly 100 Video Game Design programs across the US, including many at the sub-baccalaureate level

• Number of programs has doubled

BUT…

• Only 6,000 jobs in video game design last year

• 89% require a bachelor’s or higher

• <5% are open to those without prior experience

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Out of AlignmentWhat CS Departments Teach Doesn’t Match the IT Job Market

46% of IT Jobs

Sample Occupations For

IT Categories

Business Intelligence AnalystDatabase Administrator

Data Mining Analyst

Computer Support SpecialistSystems Analyst

Network/Systems Admin

IT Project ManagerChief Information Officer

Occupational Hierarchy

13% of IT Jobs

36% of IT Jobs

AllIT

Jobs

Networking/Support

DatabaseAdministration

Development

Management4% of IT

Jobs

Software Engineer

Web Developer

UI/UX Designer

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This Is a Problem with Real Economic ImpactCase Study: The Skill Gap in Cybersecurity JobsDemand for cybersecurity jobs in the UK has grown faster than postings for IT positions and jobs and general. In 2013, there were 13,776 postings for cybersecurity related jobs.

Growth in Job Postings: 2012 – 2013

All Jobs All Computer Jobs Cyber Security Jobs0%

5%

10%

15%

20%

1%

6%8%

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Demand Exists Across a Range of Functions

Cybersecurity jobs cut across a range of industries, including professional services, defense, financial services, health care and retail. Cybersecurity roles fall into a range of categories. Engineers and consultants are most common.

Specialist/Technician

Architect

Auditor

Manager/Administrator

Analyst

Consultant

Engineer

0 200 400 600 800 1,000 1,200 1,400 1,600 1,800

7%

7%

12%

13%

14%

15%

26% of Postings

Top Titles for Cyber Security Job Postings

Total Postings 2013

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And a Range of Industries Beyond the Tech WorldDefense• Thales Group• BAE Systems• Ministry of Defence

Finance/Accounting• KPMG• Royal Bank of

Scotland• PricewaterhouseCoop

ers

Consulting• Acumin• Capgemini• Logica

Industry• General Electric• British Petroleum• Centrica

Retail• Sainsbury’s• Tesco• The Co-operative

Computers/Electronics• Hewlett-Packard• Rackspace• ARM Holdings• Attenda

Education/Healthcare• National Healthcare

Service• University of Southampton

Communications and Media• Vodafone Group• British Sky Broadcasting

Group• Royal Mail

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On average, median cyber security salaries offer a premium of ₤12,000 over the salaries for computer jobs overall.

But There’s a Gap: Employers Have to Pay a Premium

It’s not just that we’re seeing an emerging group of new cyber security careers. Even jobs with the same job title, but which involve cybersecurity work, command a premium.

All computer jobs Cyber Security Jobs£0

£10,000

£20,000

£30,000

£40,000

£50,000

£60,000

£40,500

£52,500

Media

n A

dve

rtis

ed S

ala

ries

12© 2015 Burning Glass Technologies — Proprietary and Confidential

Why? Cybersecurity Roles Require a Range of Skills Not Typically Trained Together

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And Cyber Jobs Ask for Certifications in Short SupplyCISSP Supply and Demand in the UK

There are more than 11,000 positions that request CISSP certification, but only around 5,000 workers have one. Cybersecurity postings in the UK are five times as likely to request a certification as computer jobs in general.

Certified Workers Posted Openings0

2000

4000

6000

8000

10000

12000

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Achieving Better Career Outcomes

> Align the curricula of existing programs by integrating content on emerging, high-demand skills.

> Supplement existing programs with external content

> Compile content into new programs titrated to specific career progressions

> Signpost programs, courses, and content so that their relevance is clear

Evolutionary

Disruptive

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• Social Media is now the #1 skill for Marketing Specialists, with demand doubling since 2010.

• The rise of big data and quantification of marketing has resulted in a corresponding increase in Data Analysis demands on marketing professionals.

Top Skills for Marketing Specialists

Align Curricula with Emerging Skills

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Aligning Curricula with Industry Requirements

Case Study: Upcredentialing in Middle-Skill Biotech> More than 25,000 middle-skill opportunities in

biotech last year nationwide.

> Yet, the credentials gap is threatening the viability of these careers.

> Innovative programs are analyzing employer demand in order to deliver graduates with exactly the right skill sets.

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UK Biotech Employers Request Higher Credentials than Other Employers Advertising for Similar Jobs

  Sub-Bachelor’s Degree Biotech Occupations

Biotech Industry

% of Postings Requesting a Bachelor’s

Degree

Overall% of Postings Requesting a Bachelor’s

Degree

Differential

All Jobs* 86% 54% +32%

Medical Laboratory Technicians 49% 31% +18%

Quality Control Analysts 90.% 73% +18%

Manufacturing Production Technicians 89% 32% +56%

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But This May Be Driven by Need for Just a Few Extra Skills

Skills Required for Jobs Requesting a BA

(Ranked in Order of Frequency)

ChemistryBiology

Laboratory TestingLaboratory Equipment

Data EntryCalibration

Sample PreparationExperiments

CleaningHigh Performance Liquid

ChromotographyBiochemistry

Skills Required for Jobs Requesting a Sub-BA

Credentials(Ranked in Order of Frequency)

ChemistryLaboratory Testing

Laboratory EquipmentData Entry

Sample PreparationCleaning

Good Manufacturing Practices (GMP)

Specimen CollectionLaboratory Procedures

LabelingCalibration

Top Skills for Medical and Clinical Laboratory Technicians

> Adding hard science skills to sub-BA manufacturing programs could help students compete for some BA-level biotech roles

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Achieving Better Career Outcomes

> Align the curricula of existing programs by integrating content on emerging, high-demand skills.

> Supplement existing programs with external content

> Compile content into new programs titrated to specific career progressions

> Signpost programs, courses, and content so that their relevance is clear

Evolutionary

Disruptive

20© 2015 Burning Glass Technologies — Proprietary and Confidential

General Degree {Technical Skills} A GOOD JOB

Non-Technical Degree

Top jobs for Liberal Arts grads include:

• Recruiters• Administrative

Assistants • Store Managers• Account

Representatives

Marketing Skills

Adding Marketing skills such as:

• Market Research• Product Marketing• Product Management• Marketing Materials

More, Higher Paying Jobs

Opens up new jobs such as:

• Marketing Specialist• Market Research

Analyst• Communications

Coordinator

+ =

Supplement: Employers Want Graduates to Be Job-ReadyA Skills-Based Approach for General Studies Graduates

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Microsoft Excel & Office: Employers’ Top Requested Software Skills Excel and Office are the #1 and #2 most requested software skills by employers, followed by Windows Operating System, SQL, Java and Oracle.

Value of Excel in the Job Market

44% of all postings are in occupations where Excel is a commonly required skill

56% of BA+ level postings are in occupations where Excel is a commonly required skill

36% of sub-BA postings are in occupations where Excel is a commonly required skill

Value of Office in the Job Market

37% of all postings are in occupations where Office is a commonly required skill 47% of BA+ level postings are in occupations where Office is a commonly required skill

35% of sub-BA postings are in occupations where Office is a commonly required skill

Supplement: The Full Package for Being Job-Ready

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Supplement: Where You Live Drives What You LearnProduction Managers in Aberdeen’s Oil Industry Need Specific Skills

Workplace Health and Safety

Engineering Management

Business Management

Inspection

Procurement

Technical Support

Contract Management

Key Performance Indicators

Repair

ISO 9001 Standards

Specialised Skill Requirements for Production Managers in Aberdeen

Key Performance Indicators

Engineering Management

Lean Methods

Business Management

Operations Management

Product Sales

Machinery

Performance Management

Six Sigma

ITIL

Specialised Skill Requirements for Production Managers in Birmingham

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Achieving Better Career Outcomes

> Align the curricula of existing programs by integrating content on emerging, high-demand skills.

> Supplement existing programs with external content

> Compile content into new programs titrated to specific career progressions

> Signpost programs, courses, and content so that their relevance is clear

Evolutionary

Disruptive

24© 2015 Burning Glass Technologies — Proprietary and Confidential

Titrating Programs to Specific Market OpportunitiesCase: Building Employees to Suit

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Titrating Programs to Specific Market OpportunitiesCase: Identifying Niche Job Market Opportunities

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Titrate: Pathways for Machining Careers

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Titrate Learning to Careers: Mapping It Back to Content

Top Skills in Demand forFinancial Analysts (2014)

Corresponding Learning Units, Wiley’s Keiso Accounting

Financial Analysis Securities; Investments

Financial Reporting Conceptual Framework for Financial Reporting; Accounting Changes & Error Analysis; etc.

Forecasting Time Value of Money

Financial Statements The Income Statement & Related; Balance Sheets & Statements of Cash Flow; Full Disclosure

GAAP Accounting Accounting Standards; Revenue Recognition; etc.

Cash Flow Analysis Statements of Cash Flow; Cash & Receivables Accounting

SAP ---

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Achieving Better Career Outcomes

> Align the curricula of existing programs by integrating content on emerging, high-demand skills.

> Supplement existing programs with external content

> Compile content into new programs titrated to specific career progressions

> Signpost programs, courses, and content so that their relevance is clear

Evolutionary

Disruptive

29© 2015 Burning Glass Technologies — Proprietary and Confidential

Signpost: Empower Students to Make Smart Choices

Ranking of jobs by local labor market demand focuses job seekers efforts on areas with robust opportunity.

Pre-Enrollment: Select a Degree Program Informed by Local Labor Market Demand

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Signpost: Select Courses That Align with the MarketHelping Students Identify What They Should Learn to ProgressHealth Informatics Career Ladder & Corresponding Skill Development

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Signpost the Relevance of What Students Are LearningCase: Mapping Content to High Demand Skills – Wiley’s Keiso Acctg

Chapter Chapter Name Selected Relevant High Demand Skills

1Financial Accountingand Accounting Standards

Financial Statements; Financial Reporting; Generally accepted Accounting Principles (GAAP)

2Conceptual Framework for Financial Reporting

Financial Reporting

3The Accounting Information System

Accounting Systems; Full Cycle Accounting; Financial Statements

4Income Statement and Related Information

Financial Statements 

5Balance Sheet and Statement of Cash Flows

Balance Sheet Preparation; Cash Flow Analysis

6Accounting and the Time Value of Money

Accounting; Annuities Finance; Annuities Industry Experience; Financial Modeling

7 Cash and ReceivablesCash Handling; Cash Management; Accounts Payable / Accounts Receivable; Fixed Asset Accounting

8Valuation of Inventories: A Cost-Basis Approach

Inventory Problem Resolution; Inventory Accounting; Cost Analysis; Cash Flow Reporting; Cash Flow and Reconciliation

9Inventories: Additional Valuation Issues

Inventory Accounting; Retail Inventory

10Acquisition and Disposition of Property, Plant, and Equipment

Property Accounting; Real Estate Accounting; Fixed Asset Accounting

11Depreciation, Impairments, and Depletion

Cost Allocation

12 Intangible Assets Asset Valuation; Intellectual Property

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Achieving Better Career Outcomes

> Align the curricula of existing programs by integrating content on emerging, high-demand skills.

> Supplement existing programs with external content

> Compile content into new programs titrated to specific career progressions

> Signpost programs, courses, and content so that their relevance is clear

Evolutionary

Disruptive

33© 2015 Burning Glass Technologies — Proprietary and Confidential

For more information, contact:

Matthew SigelmanCEO+1 (617) 227-4800msigelman@burning-glass.com