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Education and Outreach Campaign: Website & Preliminary Creative Concepts
Education and Outreach Campaign:Website & Preliminary Creative Concepts
Logo Design
Website (ChooseHealthDE.com)
Creative Concept: Health insurance for all.
Print ad
Billboard
Information card
Front
Back
Media Plan
Mass media campaign: Begins on August 19
Television
Comcast Cable: All Delaware ZonesPrimary Demos: Adults 18-24 and Adults 25-49Networks include: A&E, AMC, CNN, DISC, MTV, BET, ESPN, MSNBC,TRU
Network:WBOC and EBOC (CBS and FOX affiliates in Southern Delaware)WMDT (ABC affiliate)
Radio
Radio
Out of Home
• Rotary Billboards• Bulletins• Posters• Transit• Bar Coasters• Cash Jackets
Non-Traditional
2’x 5’ Vinyl banner stands with “Take One” brochure holder
Distribution•50 Barber Shops and Hair Salons•29 Independent Grocers/Markets•21 Walk-In/Immediate Care Clinics
• News Journal• News Journal Sticky Note• Delaware State News• Dover Post/Middletown Transcript• Sussex County Post• Seaford/Laurel Stars• Cape Gazette• Milford Chronicle/Harrington Journal• Smyrna Clayton Sun Times• Out & About• Spark Weekly
Spanish Language Media
Radio•WUS-AM (La Exitosa 930)•WJWL-AM (Maxima 900)
Print•El Tiempo•Hoy en Delaware•Pueblo de Dios en March•Delaware Hispano
Digital Media
Google•Search•Video•DisplayBing•SearchFacebook•PPC AdsYouTube•Pre-roll, Companion AdsEveryday Health•Display Ads•Video
Delaware Online•Display AdsPandora•Commercial•Audio•Display AdsGoodway Group (Ad Network)•Video (pre-roll and in-stream)•Display AdsMobile Fuse•In-app video•Ads•Targets tablet and handheld devices
Evaluation and Reporting
