Professionalism.Education.

Leadership.

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CMAA IsWith more than 6,500 members,partners and affiliates, CMAA repre-sents the interests of every facet ofthe club industry. CMAA is fully-staffed with seasoned professionalsall working with one goal in mind:to help you apply cutting-edgelearning and best practices to yourclub environment.

As the largest professional Associa-tion representing the club manage-ment industry, CMAA gives you thesupport you need to succeed. We

enhance our members’ success byoffering professional leadershipdevelopment, ethical standardsand responsive services. We do thisby centering on the following areas:

• Education/Certification• Networking• Career Development• Research/Resources• ClubSolutionsSM

• Partnerships and IndustryRelations

• Professionalism

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Tony D’Errico, CCM, CCEMember since 1993

“Without even a close second, my membership in CMAA hasbeen – and still is to this day – the most valuable investment Ihave made in my career. The quality of continuing education,professional development opportunities and career manage-ment resources has made my dues seem like a bargain. Butwhen I factor in the number of meaningful relationships Ihave made over the years through CMAA, my membershipbecomes priceless.”

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CertificationA successful career marked by anappropriate degree of professionaldevelopment and verified by a crediblecertification program brings recogni-tion from both the public and one’speers.

CMAA takes great pride in its voluntarycertification program. Since its incep-tion in 1965, it has become recognizedas the hospitality industry’s mostrespected certification program. TheCertified Club Manager (CCM) designa-tion is known as the hallmark of profes-sionalism in club management.

EducationThe club management career path isdemanding – both personally andprofessionally. CMAA’s educationalprograms help club managers attain aproductive and balanced future. Annu-ally, members are offered more than150 learning opportunities, all gearedtoward making members more compe-tent and marketable as club executives.As such, club managers must invest intheir professional growth to achievetop performance. National conferences,education and workshops, chaptereducation and Business ManagementInstitute (BMI) programs – the core ofthe CMAA Lifetime Professional Devel-opment Program – were all created tohelp managers increase productivity,meet the challenges of leading andmanaging both staff and volunteersand also maintain a sense of work andlife balance. Please consult the CMAAwebsite for a complete listing of pro-fessional development programs,webinars and conferences.

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The CCM designation is awarded tomembers who:• Maintain Professional membership in

CMAA for a minimum of six years;• Are active in club management (as

defined by CMAA); and• Fulfill specific education require-

ments and participate in Associationactivities.

CCMs are required to actively continuetheir participation in professional de-velopment activities to be recognizedby CMAA with the Certification Mainte-nance Requirement, membership inthe CMAA Honor Society, the CertifiedChief Executive (CCE) and for thosewho meet the challenging require-ments, the Master Club Manager(MCM) designation.

The Club FoundationThe Club Foundation, the only501(c)(3) charitable organization forthe club industry, was established byCMAA in 1988. The mission of The ClubFoundation is to financially support theprofessional development of club man-agers through education, outreach andresearch initiatives.

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Randy Ruder, CCM, CCEMember since 1994

“I joined the Association as astudent member and havebeen hooked ever since.CMAA has been with me allthe way guiding my career, ful-filling my education, introduc-ing me to new friends andcolleagues and keeping mecurrent on issues that I need toknow about.”

In order to accomplish this goal, TheClub Foundation has developed itsScholarship and Grant Program, whichtargets the following five fundingareas:• Student scholarship grants• Faculty grants and internships• Manager scholarships and grants• Chapter grants• Club Industry grants

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Social NetworkingAlthough face-to-face connectionsremain important, CMAA has alsoembraced social networking and thebenefits of online communities. Wehave a presence on LinkedIn, Face-book, Twitter, Flickr and Pinterest,where members can communicatevirtually. You can look to these sitesfor information gathering and sharingideas with your peers and other indus-try professionals.

NetworkingCMAA members are part of the largestnetwork of club management profes-sionals anywhere. Each program andevent CMAA holds is designed to helpmembers connect with peers, industryexperts and service providers - provid-ing myriad opportunities to meet,socialize and discover where interestsoverlap.

Held in major US cities, the largestnetworking opportunity – the CMAAWorld Conference and Club BusinessExpo – is the centerpiece of the Associ-ation’s yearly activities and offers morethan 70 education programs fromwhich to choose. Attendees from di-verse club environments and the clubindustry have found a home at thishighly practical, participatory meetingand welcome the networking opportu-nities. This event features:

• Pre-Conference workshops• Continuing education seminars• Management clinics• Round-table discussions• Networking events

Benefits to attendees include:• Specialized seminars presenting

information about industry trends,legislation and regulations affectingthe club industry and best practices;

• Club Business Expo providing avenue to learn about the latestproducts and services within theindustry; and

• Opportunities for making contacts,networking and building friendshipswith attendees from around theglobe.

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Career DevelopmentThe CMAA ClubCareers websiteprovides online access to the bestcareer counseling, job opportunitylistings and employment servicesavailable in the club industry.

The ClubCareers website includes:• Job searches/listings for all experi-

ence levels• Interim Management Service• Sample job descriptions and evalua-

tion documents• Contract, compensation and sever-

ance negotiation documents• Resources for managers in transition• Executive Search Firm List• Management Company Resource List• Guide to Developing an Internship

In addition, CMAA offers the followingcareer resources:• Selective Search Bulletin• Complimentary coaching session

with toll-free coaching hotline• Coaching Newsletter• Résumé critique and re-write services• At-Conference Career Services Center

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© Kevin Carroll, CCM, CCE

Luke A. O'Boyle, CCM, CCEMember since 1993

"From team building and coaching programs to national andinternational travel opportunities, CMAA has become a world-wide community for those who choose to make the clubmanagement profession their life’s work. While the Associa-tion has benefited me personally over the various stages ofmy career, its greatest success is in its ability to evolve."

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Resourceswww.cmaa.orgCMAA’s website includes thousandsof pages of Association – and industry-related information. Accessed morethan two million times per month,CMAA members use the website tocommunicate with each other, nationalstaff and other industry organizationsas well as to take advantage of themultitude of CMAA services:

• Up-to-the-minute CMAAnews and information

• Access to real-timemembership directory

• Complimentary CMAA e-mailaddress

• Member-only sections, includingclub and chapter resources

• Association Calendar• Guide to Speakers and Workshops• Online Forums

Members also have access to a widerange of reference/resource materialsand services that are designed to helpclub management professionals thrive.

These include:Outlook – A bi-monthly e-newsletterthat keeps members informed of thelatest events, Association news andprofessional development programs.

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Club Management – CMAA’s officialquarterly magazine provides memberswith in-depth information on issuesaffecting the club industry, current andfuture trends in club management andinformation about new products andservices.

Chapter Digest – A monthly e-newslet-ter for chapter officers and chairmen.

Online Research Archives – CMAA’sresearch archives allow for 24/7 accessto a large collection of industry publi-cations and club-specific information,within which members can search bykeyword or by category.

Document Central – All CMAA-relatedforms and documents are housedwithin this section of the website.

Patricia Calder, CCM, CCEMember since 1986

“My personal achievementsand my value to my employerare direct results of myinvolvement with CMAAthroughout my career. Thelevel of contacts, educationand professional resourcesavailable for the club managerthrough CMAA are, quitesimply, not obtainable fromany other sources.”

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ClubSolutionsSM

CMAA has a tradition of offering clubmanagement products, programs andsolutions that make your job easier soyou can focus on what really matters –your members. Our newest endeavor,CMAA ClubSolutionsSM, provides com-prehensive programs that address thefull scope of your management respon-sibilities.

CMAA is dedicated to providing clubmanagement solutions that fit everyclub's needs. Take advantage of our alllines insurance program through ourmost comprehensive program, ClubDNA, or opt for Premier Club Services,a solution bundling program for clubsnot ready to renew their insurancecoverage. CMAA members may alsopurchase products and servicesindividually, many at a discounted rate.

Yearbook – An annual online yearbook,which serves as the Association’s offi-cial comprehensive handbook andreal-time membership directory.

Marketplace – A collection of self-pub-lished books, CDs and DVDs that are allcreated to help you operate your clubin the most effective manner possible.

ResearchCMAA members have unlimited accessto our robust database of club and hos-pitality-related articles, white papers,guidelines and statistics covering virtu-ally every aspect of the club manage-ment universe. Additionally, membersreceive discounts off CMAA’s major re-search publications including the Com-pensation and Benefits Report and theOperations and Financial Data Report.These comprehensive reports provideyou with reliable data to benchmark,support, justify and inform.

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Partnerships and IndustryRelations

Corporate Alliance ProgramThe Corporate Alliance Pro-gram was established tochannel the support of lead-ing corporations into re-sources and programs designed tobenefit CMAA members. Each selectedpartner makes a five-year commitmentto provide significant monetary sup-port to CMAA and The Club Founda-tion. Such corporate funding isessential to enhance education pro-grams, conduct research and assistclub managers with additional re-sources and tools.

Affiliate ProgramThe CMAA Affiliate Programoffers businesses that pro-vide products, services andinformation to the club in-dustry a competitive advan-

tage. Affiliates enjoy an opportunity toaccess a network of nearly 6,500 clubmanagement professionals. Companiesthat participate in the Alliance Programhelp support CMAA-related initiativesand promote shared business interests.

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Jay DiPietro, CCMMember since 1977

“The companies that participate in the Corporate AllianceProgram have a history of supporting our profession. Thesecompanies are not just selling products or services; they aremaking a personal commitment to advancing my careerthrough their support of CMAA and The Club Foundation.”

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Industry RelationsThe Association benefits from coopera-tive efforts and joint initiatives with al-lied associations and industryorganizations. Recent initiatives in-clude the government relations coali-tion of We Are Golf; the sustainabilityinitiative with the Golf Environment Or-ganization; efforts to increase partici-pation in golf including Get Golf Readyand Play Golf America; and nationwidefundraising for the members of theArmed Forces through Tee It Up for theTroops. Each of these initiatives con-tributes to the overall health of the in-dustry and encourages positive growthand perception for the future of ourprofession.

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Terra S.H. Waldron, CCM, CCEMember since 1984

“CMAA's commitment toeducation has afforded methe opportunity to mentorstudents, staff and assistmany Board members tobecome role models withinthe industry. In addition,CMAA’s forward thinking andwillingness to always respondto its membership, trends andeconomic challenges arereasons I support and willcontinue to support CMAAin any manner possible.”

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Join CMAAThe future is approaching with remark-able speed, bringing with it new chal-lenges and changes in the way the clubindustry will conduct business. Mem-bership in CMAA guarantees that eachnew development will be met head-onand that you will be prepared to re-spond to change. Simply put, member-ship in CMAA is the best way to ensureyour continued success.

To be eligible for membership, a per-son must be connected with the man-agement of clubs. The applicationprocess begins at the local chapterlevel; to determine which chapterboundaries your club falls into, pleasecontact the Membership Departmentat the CMAA National Headquarters.Once elected into chapter member-ship, the individual simultaneously be-comes a member of the Nationalorganization.

CMAA strives to provide you with theresources needed to progress and suc-ceed on the club management careerpath. CMAA will work with you on waysto utilize our array of benefits and serv-ices to get the largest return on yourmembership investment. We look for-ward to welcoming you.

1733 King StreetAlexandria, VA 22314(703) 739-9500Fax: (703) 739-0124www.cmaa.orgcmaa@cmaa.orgwww.facebook.com/mycmaawww.twitter.com/cmaa

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1733 King Street • Alexandria, VA 22314(703) 739-9500 • Fax: (703) 739-0124

www.cmaa.org • cmaa@cmaa.org

The Club Managers Association of America advancesthe profession of club management by fulfilling the

educational and related needs of its members.

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