Date post: | 15-Feb-2017 |
Category: |
Technology |
Upload: | zack-bryant |
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EDUI 2016
KNOW THY FLOWOCTOBER 24
Harnessing Open Graph, Instant Articles and Social Content
BRANDED
RELEVANT DIVERSE
YourContent
KNOW THY FLOW
Relevant→ TRENDING
→ UNIQUE INSIGHTS
→ LOCATION, LOCATION
Branded→ “OWNABLE” IDEAS
→ VISUAL DESIGN
→ NAMES & PLACES
Diverse→ MIXED MEDIA
→ MATCHMAKER
→ BE SURPRISING!
KNOW THY FLOW
Tools & Tips
KNOW THY FLOW
Open Graph
KNOW THY FLOW
YourWebsite
Upstream
Downstream
← GOOGLE ALERTS
← THEIR SOCIAL
← YOUR SOCIAL
← PUBLISH ELSEWHERE
THEIR EMAILS →OPEN GRAPH →
OPEN GRAPH →
YOUR EMAIL →
KNOW THY FLOW
UPSTREAM
Google Alerts
RELEVANT
KNOW THY FLOW
UPSTREAM
Their Social
DIVERSE
KNOW THY FLOW
UPSTREAM
Social APIs
→ NOT FOR THE FAINT OF HEART RATE LIMITS DATA COMPLEXITY CHANGING SERVICE
DIVERSE
KNOW THY FLOW
UPSTREAM
Their Emails
DIVERSE
KNOW THY FLOW
UPSTREAM
Open Graph
→ HOW TO CONSUME IT PHP: HTTPS://GITHUB.COM/RAMONZTRO/SIMPLE-SCRAPER
DIVERSE BRANDED
YourWebsite
Upstream
Downstream
KNOW THY FLOW
DOWNSTREAM
Open Graph
BRANDED
KNOW THY FLOW
DOWNSTREAM
Your Social
→ 208 SOCIAL NETWORKING WEBSITES
→ FIND YOUR PEOPLE FACEBOOK? TWITTER? INSTAGRAM?
→ MEASURE & IMPROVE
USE PLATFORM METRICS
### Cards (design convention)+ So hot right now.
RELEVANT DIVERSE
KNOW THY FLOW
DOWNSTREAM
Your Email→ DON’T WASTE YOUR OPPORTUNITY
→ MEASURE & IMPROVE YOU’RE ONLY AS GOOD AS YOUR LIST
BRANDEDRELEVANT
KNOW THY FLOW
DOWNSTREAM
Publish Elsewhere
RELEVANT
KNOW THY FLOW
DOWNSTREAM
Instant Articles
RELEVANT
KNOW THY FLOW
In Practice
KNOW THY FLOW
Sustainable Streams → IT’S NOT AS HARD AS YOU THINK
KNOW THY FLOW
→ START SMALL
→ ASK FOR CHANNELS INTERNALLY
→ STROKE THE EGOS
→ MAKE IT A HABIT
KNOW THY FLOW
KNOW THY FLOW
KNOW THY FLOW
Thanks!