Edy Winarno-Strategi Sosialisasi Lomba.pptx

8/17/2019 Edy Winarno-Strategi Sosialisasi Lomba.pptx

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STRATEGI SOSIALISASI LOMBA

MOBILE KI HAJAR 2016

Dr. Edy Winarno, S.T., M.Eng.

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Bioda"a#a$a % Dr. Edy Winarno, S.T., M.Eng.

&'ndidi(an "'ra()ir % S* I+$ Ko$-"'r GM /ogya(ar"a

K'"a Bidang &'n'+i"ian dan &+i(ai I+$ia) A&TIKOM JAWA TE#GAH Aoiai &'ndidi(an Tinggi Ja3a T'nga)4

Do'n T'(ni( In5or$a"i(a ni'ri"a S"i(an(

S'$arang AI, 7o$-. 8iion, T'(no+ogi Moi+'4K'"a &ro$oi dan Soia+iai &'n'ri$aan Ma)ai3a

Bar &MB9:TI4 #ISBA#K S'$arang 20192016

K'"a O+i$-iad' Ko$-"'r9TOKI GM Ja"'ng 2;

&'n'+i"i di Ri"'( Di("i 200 ( ""g Moi+'!Android

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B(9( yang "'+a)di"+i

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B(9( yang "'+a)di"+i

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B(9( Android yg "'+a)di"+i

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STRATEGI SOSIALISASI

&'nda"aan "arg'" ! aarannaiona+

M'n'n"(an a)an oia+iai yang

ing(a", ?'+a, in5or$a"i5 dan$'nari(

M'nyn ''ra-a @ara -ro$oi

dan oia+iai yang '5'("i5

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A. &'nda"aan Targ'" !SaaranSia-a a?a yang $'n?adi "arg'" !

aaran

&'+a?ar, Gr, $$

M'ng(+ai(ai(an aaran'rdaar(an ia, (o$-'"'ni,"a", d++. ad

M'r$(an ('+o$-o(9('+o$-o("arg'" yang a(an di?ang(a &'rgran "inggi, S'(o+a),

Mayara(a" !2!16 >


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B. M'n'n"(an a)anoia+iai

Sing(a" )anya $'$a" -oin9-oin"a$a

J'+a ?'+a ii $a"'ri dan

-'rn"(annyaIn5or$a"i5 $'$i+i(i (on"'n yang

da-a" di-a)a$i d'ngan @'-a" dan

$da)M'nari( $'n?'+a(an (iaran ?$+a) )adia) 'agai -'nari(

-''r"a, d++. !2!16


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7. M'nyn ''ra-a @ara -ro$oi danoia+iai yang '5'("i5

Soia+iai +o$a di+a((an n"($'ny'ar+a(an in5or$ai 'r(ai"an d'nganLo$a Mobile Ki Ha?ar dan $'nga?a($ayara(a" +a n"( i(" a("i5 d'ngan

$'ngiri$(an (aryanya (' -ani"ia Lo$aMobile Ki Ha?ar

S"ra"'gi -'+a(anaan Soia+iai Lo$a Mobile Ki Ha?ar di+a((an d'ngan $'nggna(an'ragai $a@a$ $'dia, an"ara +ain $'+i-"i%$'dia @'"a(, $'dia "'+'ii, oia+ $'dia dan$'dia +ain yang da-a" di$an5aa"(an 'agaiarana oia+iai dan -+i(ai

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&'nda"aan "arg'" ! aaranM'n'n"(an a)an oia+iai yang

ing(a", ?'+a C in5or$a"i5

M'nyn ''ra-a @ara -ro$oidan oia+iai yang '5'("i5

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-Lo(a+!R'giona+ Jang(aan L'i) ('@i+ dan $da)-#aiona+ Jang(aan +'i) 'ar dan (o$-+'(


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STRATEGI SOSIALISASI#ASIO#AL4

14 O-"i$ai 3' +o$a

24 I(+an di $'dia on+in'

*4 &'nggnaan $'dia oia+

=4 I(+an di $'dia @'"a(4 I(+an di T8

64 I(+an di Radio

>4 &o"'r!ror!+'a'"

4 Ba+i)o!-and(


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1. O-"i$ai W' Lo$a

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)""-%!!$9'd(ai.('$di(d.go.id!+o$a!


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1. O-"i$ai W' Lo$a

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15/45

1. O-"i$ai W' Lo$a

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1. O-"i$ai W' Lo$a

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17/45

1. O-"i$ai W' Lo$a

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1. O-"i$ai W' Lo$a

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1. O-"i$ai W' Lo$a

Goog+' /a)oo

Bing

S'ar@) Engin' O-"i$a"ion SEO4

K'y3ord SE

To- -ag' ! )a+a$an -'r"a$a

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1. O-"i$ai W' Lo$a

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1. O-"i$ai W' Lo$a

&'r+ SEO "( "a$-i+ -ada )a+a$an-'r"a$a goog+' d'ngan ('y3ord%

Lo$aF

Lo$a AndroidFLo$a ga$'F

Ko$-'"ii $oi+'F

Lo$a a-+i(ai $oi+'FGa$' androidF

D++.

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1. O-"i$ai W' Lo$a

M'$aang ann'r a) ! i(+an+in( 3' +o$a4 dg @ara$'ngiri$(an '$ai+ di'r"ai

$a"'ri ann'r di %W'i"' ('$di(d

W'i"' (a$-9(a$- 'ar

'9 Indon'iaW'i"'93'i"' yg 'ring

dia(' gr!i3a!$a)ai3a

-" "ry o" # d++!2!16 22


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2. I(+an di $'dia on+in'

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*. M'dia Soia+

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*. M'dia Soia+

:a@'oo(

5an-ag', o-'n gro-,ad'r"iing, d++.

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*. M'dia Soia+

:a@'oo(

5an-ag', o-'n gro-,ad'r"iing, d++.

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*. M'dia Soia+

T3i""'r -'rona+ () "( $'nT3''"r"in

!2!16 *0


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*. M'dia Soia+In"agra$ +in( dg $'do +ain

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*. M'dia Soia+

/o"'

"'"i$oni -ara ?ara+o$a ''+$nya, +in( di $'do

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*. M'dia Soia+

BBM road@a"

$'$' ""g +o$a

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*. M'dia Soia+

W' +o$a &ro$oi +in( 3' +o$a:a@'oo( 5an-ag', 3a++, ad'r"iing, gr-

T3i""'r -'rona+ () "( $'nT3''"

In"agra$ +in( dg $'do +ain

&a") /o"' "'"i$oni -ara ?ara +o$a

''+$nya, +in( di $'do

BBM road@a" $'$' ""g +o$a

E$ai+ road@a" (' -ara -''r"a +o$a "a)n''+$nya

S$!WA!@a++ -''r"a +o$a "a)n ''+$nya

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=. M'dia 7'"a(

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=. M'dia 7'"a(

#'3!I(+an di (oran9(oran"'r'ar di Indon'ia

Ko$-a

Ja3a &oM'dia Indon'ia

Sara M'rd'(a

d++

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. M'dia T8

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. M'dia T8

D'ngan "arg'" ra"an ri-aang $a"a yang a(an $'+i)a",$'dia T8 diangga- yang -a+ing

$da) dan '5'("i5 da+a$$'$-ro$oi(an !$'noia+iai(an a" ''n".

T8 #aiona+ T8RI, d++ T8 S3a"a4 T8 Lo(a+ S'$arang T84

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6. M'dia Radio

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6. M'dia Radio

Radio diangga- 'agai 'a)$'dia oia+iai dan -ro$oiyang @(- '5'("i5, na$n

$'$i+i(i ('"'ra"aan ?ang(aandianding(an $'dia T8.

Radio -'$'rin"a) RRI

Radio 3a"a 'ar Ji(a (on"'n $'nari(ia 5r''

K'r?aa$a da-a" di+a((an dg

MO ('da -i)a(4 ';% 79Radio d++.!2!16 =0

di+ i i


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>. Sra" di+a$-iri-o"'r!ror

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>. Sra" di+a$-iri-o"'r!ror!+'a'"

Sra" ndangan n"( '(o+a)SMA!MA!SMK4 ! -'rgran "inggi,()nya yang $'$i+i(i ?ran

idang in5or$a"i(a ! (o$-"'r !d'ain gra ! $+"i$'dia d++.

Sra" di+a$-iri-o"'r!+'a'"!in5or$ai +o$a

&o"'r!ror $'r-a(an a+a""ra"'gi yang -a+ing '5'("i5 da+a$-ro$oi!oia+iai

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. Ba+i)o ! S-and(

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. Ba+i)o ! S-and(

Ba+i)o ! -and( $'$i+i(i'5'("ii"a "inggi ?i(a di-aang-ada "'$-a" yang "ra"'gi

B''ra-a a+i)o dan -and( di''ra-a (o"a 'ar a(an anga"'5'("i5

Biaya @'nd'rng $a)a+Ba+')o (ran =;6 $ 209

=0?"a!+an

MMT!-and( 1;> $ R-. 20.000!2!16 ==


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Edy Winarno-Strategi Sosialisasi Lomba.pptx

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