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germany’s number 2* –a boost for the energy marketin middle east.
United Arab Emirates | Bahrain | Kuwait | Qatar | Oman | Saudi Arabia | Yemen | Palestine
Afghanistan | Bangladesh | Nepal | Maledives | Iran | Lebanon
with effect® a brand becomes a message
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*Source: Zenith International
effect® is the premium brand with an out-
standing positioning in the softdrink market.
Since its market launch in 2002 effect®
developed into a warrantor for increasing
purchase easily addressing all relevant
target groups.
The puristic design, consequent marketing
strategy and remarkably high margin turn
effect® into an integral brand that may not
be missing in your portfolio. Nowadays more
than one fourth of all German consumers
enjoy energy drinks. They cherish its typical
taste and the variety to use it for mixed
drinks. Within that continuously growing
segment effect® is not only the number 2*
but also the brand with the most growth
potential in Germany.
In the relevant sales channels - off-trade, on-
trade and convenience - effect® denotes an
ever-growing distribution. Besides the nati-
onwide availability in Germany effect® does
also embellish its success story abroad on a
grand scale. At present effect® is available in
more than 40 countries worldwide.
top performance isbrain work – effect®perfectly fits.
• The increased demand for mental power
unifies a broad target group
• The accepted supplier for higher mental power
• Unique positioning in the market with one-of-a-kind character
In the recent decades, demands on physical
work strongly reduced. Focus is nowadays
rather on mental activities. More and more
consumers therefore challenge an increa-
sing complexity in their day-to-day routine
and effect® delivers this energy for more
mental power.
mental power requiresmore effect®
mental work 5% 8% 10% 15% 20% 60% 80%
physical work 95% 92% 90% 85% 80% 40% 20%
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effect® – the brand witha unique positioning
effect® is targeting a group that emphasizes
mental fitness and mental capability. The pu-
ristic design of the brand is just as crucial to
succeed as the growing number of consu-
mers across all age groups. Current market
figures attest that effect® – in comparison to
traditional energy drinks – is perceived and
accepted as the ultimate source of energy
for stringent concentration and mental per-
formance.
•Classic and accepted Energy Drink Taste
•Original ingredients with taurine-inositol,
caffeine and vitamins
•High profit margin provides
an intelligent pricing
•Top performance in on-trade
•Distributed in more than 40 countries
and served in international top clubs
•Germany‘s No.2, already No.4 in Europe
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effect®
high quality ernergy drink
ef fect-energy | www.ef fect-energy.com
In the on-trade effect® underlines its pre-
mium character with exceptional and eye-
catching brandings. Bound in intensive
cooperation with innovative operators, bran-
ding solutions for integrated and consistent
brand visibility are developed. With elements
supporting purely sales, up to the point of
complete architectural designs for entire
areas, effect® offers a strong artwork for
individual branding.
individual effect® conceptsfor the on-trade
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TABLE STAR
atmosphere and ambience with effect®.
• Attractive marketing for the on-trade
• High-quality tools in puristic effect® design
• Individual configuration of lounge furniture from moree
TABLE STAR
The range of POS items is diversified.
Visibility is either created on the table or in
the back bar area with tools for the on-trade
sector such as aprons, shirts or the VIP-
Serving-Tool – but one thing all those POS
items have in common: They perfectly fit
the needs and requirements of the on-trade
sector and support active selling.
The cool and pure effect® look definitely
is an eye-catcher and is attracting lots of
interest, especially the individually designed
lounge furniture by moree having a magical
appeal.
pos items with effect®
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DESIGN COOLER
BIG LUXURYTABLE STAR VIP SETCUTTING BOARD BIG LUXURYTABLE STAR VIP SETCUTTING BOARD
Since the end of 2006, effect® has pro-
ven its premium quality throughout the top
bars and clubs in Dubai. The combination
of effect´s preferred energy drink taste, the
premium design and the higher margin for
the business owner have convinced many
top on-trade accounts to add effect to their
portfolio. With MMI as the new on-trade
distributor, the sky of Dubai´s Night Life is
the limit.
no nightlife without effect®
no innovation without effect®.
• Unique worldwide: effect® Energy Stick
• High Quality Energy Drink and high quality design
• effect® Energy-Shooter and Mocktails
The mental energizer effect® is globally
known for top innovations in the energy
segment. In 2012, the effect® Energy Sticks
were launched – a powder containing
granules with caffeine and a special vitamin
complex. A result of nearly two years of
development and an investment of over 1.5
million euros. The Engery Stick is a world
novelty in its segment.
Also in 2012 the effect® sugar-free energy
drink variant effect® zero was launched on
the market. The first energizer in a gol-
den can with a special matte design. This
packaging appeals to the modern, sugar-
free consumers, stands out in the field of
competitors, and blends effortlessly into the
effect® Range.
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The effect® wave of innovation washes over middle east
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no mocktail without effect®
effect® Signature Drinks
by Russel Sanchez (Dubai´s World Class
Bartender 2009)
Non-alcoholic cocktails with Energy. Extre-
mely successful in Europe and now with ex-
clusive recipes for the Middle-East. effect®
developed the first recipes for non-alcoholic
energy shooters in partnership with interna-
tionally renowned top bartenders! Special
on-trade mocktail cards were designed, for
individual use in clubs and bars. Prices and
drinks can be customized for every venue.
Innovation powered by effect®!
effect® Peach Flower Power30 ml Peach Puree Syrup10 ml JOHN´S Elderflower Syrup4 pcs Fresh Lemon WedgeTop-up effect® High Quality Energy DrinkIce Cubes
effect® Virgin Mojito40 ml Wild Mint Syrup4 pcs Lime Wedge10 pcs Mint LeavesTop-up effect® High Quality Energy DrinkIce Cubes
effect® – the world’s source for energy.
• effect® is successfully exported to
40 countries all over the world.
• Production takes place at 13 locations worldwide.
• effect® is served in international top clubs
more effect® worldwide
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Its presence in more than 40 countries all
over the world underlines the international
nature of effect®. Whether in London,
Dubai or Rio de Janeiro: The brand is at
home in the worlds’ top cities. With its own
filling plants in 13 locations both the high
quality standards as well as smooth logis-
tic concepts in the local markets of all five
continents are guaranteed. The deep under-
standing of these markets and solid interna-
tional marketing expertise prove: The Ger-
man success story of effect® is convincing
worldwide. effect® already is the number 4*
energy drink in Europe and its booming
tendency will continue.
*Source: Zenith International
EL DIVINO LOUNGE, Brazil
12 PARADOR, Brazil
PACHA, Brazil
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PACHA, BrasilienEL DIVINO LOUNGE, BrasilienBARASTI - LE MERIDIEN MINA SEYAHI, Dubai
CALABAR, Dubai
12 PARADOR, BrasilienQUANTUM VENUE, Dubai
BUDDHA, Dubai
NEO‘S, Dubai
THE ADRESS DOWNTOWN BURJ DUBAI, Dubai
NEW
0,2l cycle24 x 0,2l bottle
0,33l PET24 x 0,33l bottle
1l PET6 x 1l bottle
1l PET cycle12 x 1l bottle
0,25l can24 x 0,25l can
0,33l can24 x 0,33l can
0,5l can 24 x 0,5l can
NEW
20l postmix box 20l premix keg energy shot 12 x 0,065l
energy sticks 16 x 10 x 2,5g
1l PET6 x 1l bottle
0,25l can24 x 0,25l can
NEW