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Effective Business Effective Business PresentationsPresentations
Richard W. MooreRichard W. Moore
GBUS 600GBUS 600
ObjectivesObjectives
Describe common types of Describe common types of business presentations.business presentations.
Analyze what makes effective Analyze what makes effective presentations.presentations.
Describe how to plan a Describe how to plan a presentation.presentation.
Informative Informative PresentationsPresentations Objective:Objective: to inform to inform
Tell them what you are going to say
Say it
Tell them what you said
Informative Informative Presentation OutlinePresentation OutlineII IntroductionIntroduction
– Arouse interestArouse interest– Introduce your three pointsIntroduce your three points
IIII BodyBody– Organized logicallyOrganized logically– Explain each point with memorable Explain each point with memorable
anecdote anecdote or factor fact
IIIIII Summary Summary– Summarize key points with a twist. (.i.e. Summarize key points with a twist. (.i.e.
look to the future)look to the future)
Setting the ToneSetting the Tone
First message:First message:– I’m comfortableI’m comfortable– I’m knowledgeableI’m knowledgeable– I’m positive and energeticI’m positive and energetic
Arousing InterestArousing Interest
StartleStartle
Shaggy dog storyShaggy dog story
DemonstrateDemonstrate
Audience participationAudience participation
Persuasive OutlinePersuasive Outline
II Arouse InterestArouse Interest
II II Describe or explain action or productDescribe or explain action or product Personalize benefitsPersonalize benefits Give evidence of benefitsGive evidence of benefits
IIIIIIProve and visualizeProve and visualize Get audience to see themselves taking actionGet audience to see themselves taking action Convince them they can do itConvince them they can do it
IVIV Move to actionMove to action Be specific and immediateBe specific and immediate
Tips on Panel Tips on Panel PresentationsPresentations Have an MC provide introductions, Have an MC provide introductions,
overview and continuityoverview and continuity Have continuity in AVHave continuity in AV Assign roles based on strengthsAssign roles based on strengths Plan seating, standing, movingPlan seating, standing, moving When not presenting get off stageWhen not presenting get off stage Panels require extra practicePanels require extra practice Minimize hand-off timeMinimize hand-off time
Word ChoiceWord Choice
Choose memorable words and Choose memorable words and phrasesphrases
– Repeat key words and phasesRepeat key words and phases– Watch the connotation of words in Watch the connotation of words in
different contextsdifferent contexts
VolumeVolume
Speak to the person in the back Speak to the person in the back of the roomof the room
Vary volume to hold audiences Vary volume to hold audiences attentionattention
Vary volume to emphasize key Vary volume to emphasize key pointspoints
Rate of DeliveryRate of Delivery
Vary rate to hold attentionVary rate to hold attention
Slow down to emphasize key Slow down to emphasize key pointspoints
Gestures and PostureGestures and Posture
Do!Do!
Let hands goLet hands go
Reinforce key points with gestureReinforce key points with gesture
Move aroundMove around
Stay close to audienceStay close to audience
Gestures and PostureGestures and Posture
Do Not!Do Not! Look back at the screenLook back at the screen
Hide behind podium or use podium death gripHide behind podium or use podium death grip
Pace, rock, shufflePace, rock, shuffle
Put hands in pocketsPut hands in pockets
Hold things in you handsHold things in you hands
Eye ContactEye Contact
Use eye contact to keep the audience Use eye contact to keep the audience involvedinvolved
Make and break contact with individualsMake and break contact with individuals
Look all the way right and leftLook all the way right and left
Don’t look back at screen.Don’t look back at screen.
Read the AudienceRead the Audience
Stay in touch with feedback on Stay in touch with feedback on your performanceyour performance
Respond to what you see in the Respond to what you see in the audienceaudience
Avoid Clutter That Avoid Clutter That Does Not add ValueDoes Not add Value Clutter is extra things you don’t need.Clutter is extra things you don’t need.
– Unnecessary formationUnnecessary formation Too many levels of informationToo many levels of information
Clip art that doesn’t add valueClip art that doesn’t add value Long sentences and bullet points that Long sentences and bullet points that
go on and on and don’t add value by go on and on and don’t add value by providing new information but just providing new information but just take up a lot of space and are hard to take up a lot of space and are hard to read on the screen. See what I mean?read on the screen. See what I mean?
Focus on Visuals Over Focus on Visuals Over WordsWords Especially in technical Especially in technical
PresentationsPresentations Use graphs, tables, chartsUse graphs, tables, charts One idea to a displayOne idea to a display Consider designConsider design
One-Stop ABC Analysis Process Step 1: Traditional line item budgetStep 1: Traditional line item budget Step 2: Distribute all costs to Step 2: Distribute all costs to
responsibility centersresponsibility centers Step 3: Process mapStep 3: Process map Step 4: For each responsibility center Step 4: For each responsibility center
measure cost drivers by activitymeasure cost drivers by activity Step 5: Use cost driver to allocate costs Step 5: Use cost driver to allocate costs
to activities calculate cost per unite of to activities calculate cost per unite of serviceservice
One-Stop ABC Analysis Process
Traditional Line Item
Budget
Distribute all costs to
Responsibility Centers
For each Responsibility
Center, measure
Cost Drivers by
Activities
• Space Allocation• Time Allocation
Use Cost Drivers to Allocate
cost to Activity,
calculate cost per unit of
service
Process Map
One-Stop ABC Analysis Process
STEP 3
STEP 1 STEP 2 STEP 4 STEP 5
Planning a Planning a PresentationPresentation
1.1. Identify objectiveIdentify objective2.2. Analyze audienceAnalyze audience
• Characteristics and interestsCharacteristics and interests• Context of presentationContext of presentation
3.3. Plan presentationPlan presentation• OutlineOutline• Plan attention getterPlan attention getter• Plan visual aidsPlan visual aids
Planning a Planning a PresentationPresentation
4.4. PracticePractice• Cut to lengthCut to length• Practice with visual aidsPractice with visual aids• In panel practice hand-offsIn panel practice hand-offs
5.5. Arrive earlyArrive early• Get the set up you wantGet the set up you want• Test visual aidsTest visual aids
Power Point can not Power Point can not substitute for clear substitute for clear thinking and complete thinking and complete writing.writing.
Check out TufteCheck out Tufte
Final thoughtFinal thought
"There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave."
-- Dale Carnegie