A Visual Summary of Stephen Few's Information Dashboard Design by Cory Grenier
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Effective Communication of Data from “Information Dashboard Design”* by Cory Grenier GSM Lecture series *Few, Stephen. Information Dashboard Design: The Effective Visual Communication of Data . O’Reilly 2006.
Transcript
1. Effective Communication of Data from Information Dashboard
Design * by Cory Grenier GSM Lecture series * Few, Stephen .
Information Dashboard Design: The Effective Visual Communication of
Data . OReilly 2006.
2. Our Discussion
Three Data Scenarios
Effective Examples
What to Avoid
3. About Communication
More Science than Art
Simplicity than dazzle
Objective oriented
4. Three Data Scenarios
Strategic
Analytical Operational
5.
Strategic
Monitor the health and Opportunities of the business
6. Waterfall Charts deliver Clear pictures avoid expanding more
than ten variables, and label data!
7. US Electricity Costs have risen 500%+ since 1973 ( nominal
cents pr Kilowatt hour ) Av. Retail Prices of Electricity Time
Series provide Rich Context start from
8. ThinkCentre A62 AMD Aug Nov ThinkCentre M58/M58p Intel Oct
Qitian E Atom Timelines dont have to be Complex
9. Engage human intelligence
Expose business trends or patterns
Provide insights and actionable conclusions
10.
Analytical
Proper Context
Rich comparisons
Extensive history
Performance Evaluation
11. Tables do display Quantitative Comparisons Items PC 1 PC 2
PC 3 Form Factor USFF Yes Yes No Green Power Manager Yes No No
Greenguard certification Yes No No EPEAT Gold with 20 score Yes No
No Security Hardware password manageability* yes No No I/O
individual disable Yes No No Manageability Software Preloaded Best
with TVT Good Good Standard Model vPro Yes $20 premium Yes Lowest
cost Manageable Solution with SMC** yes No No Quality 8KV ESD on
Front I/O Yes No No Design Toolless design motherboard on SFF Yes**
No No USFF 1 PCI + 8 USB on USFF yes No No USFF New Technology DDR3
Yes No No Displayport yes Yes Yes Blu-ray ODD/SSD yes No No
Blu-ray
12. US uses less than 1% of Wind or Solar Energy EIA Report
2008 US Energy Usage by Resource Bar Charts Do display Quantitative
Data Well
13. Help people reason about the decision they should take
14.
Operational
Immediate
Situation is Clear & Simple
Specific and requires drilling for detail
Interactive
15. Consistent Templates Save Time and Energy Weekly BU
Financial Snapshot Q4 Wk 50 $14.0 (4) $46.4M -$4M -$4.9M -$15.7M
Fcst PTI +3M +1.1M -$11M -1.7% -0.2% India +$7.7M +$0.8M +$0.7M
+$2.0M PTI vs Budget S&P 0.0% -0.4% +0.6% -0.5% CA YTY Market
Share +$1M -$7M +0.2% EMEA -0.0% Rev YTY 0.0% -0.4% -$12.7M vs
Budget PTI -$35M -$2M Service PTI vs Budget -$0.4M +$1.6M +$1M
Initiative USA China WW Fcst PTI vs. Budget -$3 M Fcst PTI vs.
Budget - 23.6%
16. Drill Down into the Data Add a Hyperlink to slides with
more detail
17. Single-screen snapshot enables people to see
inter-relations of the business. Understandable at a Glance
Simultaneity of vision Stephen Few
18. US Energy Imports/exports 7307 EIA Report 2008 Snapshot
U.S. Oil Prices Million Barrels of Oil per Day (US) Av. Retail
Electricity Price ( nominal cents pr Kilowatt hour )
19. US Power Pool Sub-Regions Show and Encode Data on a single
Screen
20.
21. Relationships between people, organizations and ideas Data
Visualization tool
22.
Avoid Legends
Order slices, bars, and colors in a logical way
Do not use three dimensional bars (occlusion)
Encoding must add Meaning
23. Data is not always a Metric Top 12 Green Companies with
Power Partnerships List
24. Design for Memory Access We dont see with eyes , but with
our brains Short-term memory holds nine chunks of information
25. Price Band Analysis 0-4,000RMB RMB 5999 MKT size growing
quickly, tripling in last 3 months & will be bigger by 2009
Source: GFK Sep Research Too many Data chunks confuse the
audience
26. In $K Pie Charts dont display Quantitative Data Well Avoid
Legends
27. Brand Oriented Entertainment Business SMB Consumer Large
Enterprise Customer Segment Avoid using Circles to represent
Quantitative Data
28. Our share Market share Circles require Real numeric# Values
for accurate comparison ? ? ?
29. 3D Charts dont display Data Well
30.
We often say
I see NOT I hear when we understand
31.
www.presentationinnovation.blogspot.com
32. REFERENCES Few, Stephen . Information Dashboard Design: The
Effective Visual Communication of Data . OReilly 2006.
http://thomas-fletcher.com/friendwheel / Copyright 2007 Thomas
Fletcher
33. REFERENCES http:// www.touchgraph.com/navigator.html Energy
Information Administration. Oil, Electric and Energy Cost Charts.
http://www.eia.doe.gov/
34. IMAGE CREDITS Pick up the Pace! by miragebym Upload Jan. 6,
2008 Flickr El Rey, La Reina y sus Subditos By Mynth, upload Oct 8,
2008 Flickr CC Leica DM4000 by Dark Mark Upload on July 5, 2006
Flickr The Connoisseur by Norman Rockwell The Saturday Evening
Post, January 13, 1962 Flickr 20060508 Carolyns MRI Image 8 of 15
Detailed Carolyn brain by ClintJCL, upload on August 26, 2006
Flickr ThinkCentre! by Lenovo Group Upload Nov, 2008
www.lenovo.com
35. IMAGE CREDITS Brain collage by J.T.R. Upload Jan. 6, 2007
Flickr Oh Night by Simon Pais-Thomas Upload on Nov. 2, 2005 Flickr
Which way to go? by Simon Pais-Thomas Upload Nov. 2, 2005 Flickr
drill baby drill by S.J. Alexander Upload Jan. 23, 2008 Flickr 4 GB
RIP by DulceM, Upload Oct. 19, 2008 Flickr