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Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective...

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Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC.
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Page 1: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Effective

Communications Christopher Luna

April 14, 2010

Brought to you by SEBC.

Page 2: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Agenda

1. What makes success?

2. Preparation

3. Presence

4. Speech

5. Techniques

6. Respond

2

Page 3: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

What makes success?

3

Define success.

Where are we

now?

Where do we want

to be?

How do we get

there?

How will we know?

Page 4: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Agenda

1. What makes success?

2. Preparation

3. Presence

4. Speech

5. Techniques

6. Respond

4

Page 5: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Preparation

Know the job

Know the interviewer

Know yourself

5

Page 6: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Agenda

1. What makes success?

2. Preparation

3. Presence

4. Speech

5. Techniques

6. Respond

6

Page 7: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Presence

Open

Calm

Control

7

Page 8: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Agenda

1. What makes success?

2. Preparation

3. Presence

4. Speech

5. Techniques

6. Respond

8

Page 9: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Speech

9

No Condescension

Humor

Instrumental

Page 10: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Agenda

1. What makes success?

2. Preparation

3. Presence

4. Speech

5. Techniques

6. Respond

10

Page 11: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Techniques

11

Observe

Mimic

Embellish

Page 12: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Agenda

1. What makes success?

2. Preparation

3. Presence

4. Speech

5. Techniques

6. Respond

12

Page 13: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Respond

13

Adjust to responses

Take advantage

In their eyes

Page 14: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Questions and Answers

14

Page 15: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Suggestions The Psychology of Influence by Robert B. Cialdini

Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar

Hide a Dagger Behind a Smile by Kaihan Krippendorff

Radical Leap by Steve Farber

How to Become a Rainmaker by Jeffrey J. Fox

Why Smart Executives Fail by Sydney Finkelstein

Harvard Business Review (especially those 100 page booklets)

http://www.ted.com/ effective communications about innovative ideas

15

Page 16: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Sources How to be a CEO by Jeffrey J. Fox

How to Win Friends and Influence People by Dale

Carnegie

Influencing Human Behavior by H. A. Overstreet

Power is the Great Motivator by David C.

McClelland and David. H. Burnham

Speak Like Churchill, Stand Like Lincoln by James

C. Humes

The Discipline of Teams by Jon R. Katzenbach and

Douglas K. Smith

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Page 17: Effective Communications - MITweb.mit.edu/sebc/marketing/EffectiveCommunication.pdf · Effective Communications Christopher Luna April 14, 2010 Brought to you by SEBC. Agenda 1. What

Image Citations Square peg:

http://www.pencilbugs.com/blog/2009/10/ George Washington:

http://en.wikipedia.org/wiki/George_Washington

Salsa Photo: http://www.harlomedia.com/blog/2009/08/

Star: http://freetransform.net/?p=45 Rock:

http://www.jordan.k12.ut.us/ohms/Students_index.html

17


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