Date post: | 17-Aug-2015 |
Category: |
Education |
Upload: | jenny-james-lee |
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Effective Digital Signage | 2Effective Digital Signage | 2
Outline
1. Introduction
2. Effective Ads – What do they have in common?
3. Best Practices
4. Why is this Important?
5. Tips & Tricks
6. Examples at Drexel University
Effective Digital Signage | 14
Effective Digital Signage | 14
Best Practices
Content
• Make your content engaging• Think of the four emotional
appeals• Be Brief and Concise• Provide follow up details [URL]• Be creative• Simple can be powerful
…at Drexel• Include a URL• Include the Libraries logo• Use templates for content types
Design
• Think layout first• White space can be powerful• Be Consistent – Develop a brand• Viewers like balance• Be careful of fonts and font sizes
… at Drexel• Futura as a consistent font• Minimum font size of 20 pt
Experiment and Review
Effective Digital Signage | 18
Effective Digital Signage | 18
1. Bic2. Jif
3. Burger King4. Google
5. Samuel Adams Brewing6. NASA
Effective Digital Signage | 19
Effective Digital Signage | 19
1. Kinko’s2. UPS
3. Dairy Queen4. Walgreens
5. Sony6. Citi
Effective Digital Signage | 20
Effective Digital Signage | 20
1. Blockbuster2. Volvo
3. Mountain Dew4. Twix5. Lay’s
6. Zenith
Effective Digital Signage | 23
Effective Digital Signage | 23
Tips & Tricks
• PowerPoint can be a great design tool
• Build a cache of Stock Photography
• Develop “templates” for slide types
• Turn a single idea into a mini campaign
Effective Digital Signage | 36
Effective Digital Signage | 36
Best Practices
Content
• Make your content engaging• Think of the four emotional
appeals• Be Brief and Concise• Provide follow up details [URL]• Be creative• Simple can be powerful
…at Drexel• Include a URL• Include the Libraries logo• Use templates for content types
Design
• Think layout first• White space can be powerful• Be Consistent – Develop a brand• Viewers like balance• Be careful of fonts and font sizes
… at Drexel• Futura as the consistent font• Minimum font size of 20 pt
Experiment and Review