Date post: | 08-Aug-2015 |
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FIRST – Stand and find a partner (preferably someone you don’t know).
NEXT – Move someplace where you can be comfortable standing and talking together.
THEN – Introduce yourselves. Include name, position and organization. Exchange business cards.
FINALLY – With the resources available (e.g., mobile technology), determine the difference between formative and summative evaluations. Discuss how you incorporate these evaluation tactics into your education programs.
report out
Michigan Society of Association Executives
Effective Evaluations:Show Me the Data
Facilitated by:Aaron D. WolowiecMSA, CAE, CMP, CTA
lenny
learning objectives
carousel activity
report out
5 – ROI
4 – Impact & Consequences
3 – Application & Implementation
2 – Learning
1 – Reaction & Perceived Value
0 – Inputs & Indicators
6 – Intangibles
6 Intangibles Measures the benefits from an event that cannot or should not be converted into monetary values (e.g., leadership skills, customer satisfaction)
5 Return on Investment
Measures the ratio of business impacts to meeting costs
4 Impact & Consequences
Considers the changes to the business (e.g., productivity, revenue, employee engagement)
3 Application & Implementation
Measures how attendees apply what they learned during the program
2 Learning Measures what participants learned during the program
1 Reaction & Perceived Value
Tracks attendee reaction to the event and intention for follow-up action
0 Inputs & Indicators Measures event basics (e.g., number of attendees, costs, efficiencies)
What are some of the things we did today?
What insights are beginning to emerge?
How has this conversation benefited you?
Which ideas are you most looking forward
to implement?
1. What’s the first step you will take to implement this great idea?
2. When and where will you take that first step?
resources
• willatworklearning.com• Convention Industry
Council Manual, 9th Edition
• Survey Design Best Practices, pp. 29-30
• MSAE CMP Preparation Course begins Aug. 3
(616) 710-1891aaron@eventgarde.comwww.eventgarde.comwww.aaronwolowiec.com
aaron wolowiec