Effective media

communication in the

multi-screen environment

Sergey Matveyuk, Analytics & Insights Director

BrandScience

Simplexity Smart TV

Connectivity

Cloud services

Kinetic

War for talent

Real time bidding Data protection

Voice control

Big data Convergence

3D media

Mobility

Consumer is in the center…

…surrounded by

changing media environment

Tactical solutions for the changing media landscape

2013 2000 2007

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

THEMATIC TV

SONY SCI-FI

TLC

SPORT 1

KARUSEL

SONY (SET)

DISCOVERY

DOVERIE

RU.TV

ROSSIYA 24

EURONEWS

DISNEY

MOSKVA 24

ZVEZDA

2X2

DOMASHNY

ROSSIYA 2

7

STOLITSA

3 KANAL

U

ROSSIYA K

PERETZ

FRIDAY

TV TSENTR

5 KANAL

TV-3

REN TV

TNT

STS

M1

TV-6

NTV

ROSSIYA 1

1 KANAL

75%

67%

55%

94%

83%

74%

top

5

top

10

Follow TV

viewing patterns

– use wider

channel mix

Source: TNS, TV-Index, Moscow, All 25-45

Niche channels planning features

Media is changing rapidly…

http://www.ijento.com/blog/omni-channel-is-replacing-multi-channel/

Omni Media

Omni Communication

Omni Channel …as consumer behavior does

VNP* – Multi Video Channel Selection

VNP - Video Neutral Planning

VNP – Multi Video Channel Allocation

8% Share

of FMCG

spends in

digital

VNP - Video Neutral Planning

PROCTER & GAMBLE

DANONE

MARS-RUSSIA

UNILEVER

L'OREAL

PEPSI CO

HENKEL GROUP

MONDELEZ INTERNATIONAL

NESTLE

AVON BEAUTY PRODUCTS

COMPANY

Omnia mutantur

nos et mutamur in illis

*Everything changes, and we change with them