Using Online Social Networks to Expand Your Chapter Reach and Market

APICS – Pacific Western District Chapter Officers Training

June 12-13, 2009Sacramento, CA

Tim Salaver, MBA, PMP, CSSMBB

Using Online Social Networks to Expand Your Reach Your Market

Presentation

LINKEDIN ENHANCES YOUR ONLINE PRESENCE

YOUR WEBSITE IS LIMITED

Create a Profile

Shows Activity

Discussion Forum

Elicits Input

Include RSS News

Get Reports from APICS.org

Obtain info from APICS file

Searching for members

Use Excel to load invitations

Save as CSV file

Use Text (MS-DOS)

Open CSV file

Click on Upload File

Preview Contact Info

Click Finish Uploading

Send Invitations

Send Invite Message

Confirm Successful Upload

Display Members

Display Invited

Display Updates to Group

Display Members

Manage Requests to Join

Approve Requests to Join

LinkedIn Approves

Publish News and RSS Feeds

Send an Announcement

Post Jobs

Results

Higher Attendance

• More non-members attending events• Non-members joining Chapter• Members attending• Members remain Loyal• Greater Awareness of APICS, your

chapter, your programs, your classes

FACEBOOK IS LESS!!! FORMAL

You Start from Your Page

Search Your Network

Create a Page for Fans

Create an Ad for the Page

Display Clicks/Day

Display Impressions

Budget Your Ad Spend

Identify Target Market

What is Social Networking• Widens audience• Community builder• Online Billboard• Enhances awareness• Drives activity• Increases sense of

belonging

• Not a website• Not a database• Not entertainment• Not a replacement for

communication• Not a newsletter

QUESTIONS? DISCUSSION?Let’s talk