Effective Organizational Communication Guide

Kristie MarrinerCOM/520 – Debra LynchFebruary 15, 2016

IntroductionEffective communication is necessary in today’s workplace. It is sharing

Information

Insights

Inspiration

(Thill & Bovee, 2015)

ObjectiveThe objective of this communication guide is to highlight 5 criteria for effective organizational communication.

Audience Strategy

MethodologyEthics

Listening

Communication isthe process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media (Thill & Bovee, 2015).

Types of Communication

(Thill & Bovee, 2015)

Strategy and Purpose

Needs to be:

FactualPractical

Concise Clear

Persuasive

(Thill & Bovee, 2015)

Strategy

Communication starts at the top and trickles down

VisionMissionDepartment GoalsIndividual Goals

(Everse, 2011)

Audience

Ask questions to identify the audience

What is the industry and positions the audience holds?What is the level of education?What are some barriers and issues the audience is facing?What information would the audience like to know? (DeCoskey, 2013)

Knowing the Audience Needs

(Thill & Bovee, 2015)

Listening

TEDTalks: Julian Treasure - 5 Ways to Listen Better (7:51)

Ethics – When making a decision:• Use an the ethical lens• Make ethical decisions• Consider others well-being when making decisions

• Role model ethical behavior

• Holds others accountable• Considers long term effects• Understand themselves

and those with whom they work

(Bello, 2012)

EthicsEthics are set by:• Establishing

culture• Hiring the right

people• Reward for

right decisions• Discipline for

unethical decisions

Areas of

(Bello, 2012)

Methodology

Common Channels of Communication:

MeetingsTelephoneEmailSocial Networks – Facebook, MySpace, LinkedInDiscussion Forums – Yahoo! Answers, Google, or How toShared Multimedia – YouTube,

Flickr

(Svatosova, 2012)

Methodology – How do you choose?

Determine range of media richnessDetermine formalityUnderstand media limitationsDetermine urgencyDetermine the audienceDetermine if multimedia methods are needed

(Thill & Bovee, 2015)

Benefits of Effective Communication

Stronger relationshipsGreater sphere of influenceIncrease in productivityHigher profitsUp to date and current informationTimely and better decisionsGreater employee engagement

References• Bello, S. (June 2012). Impact of Ethical Leadership on Employee Job Performance.

International Journal of Business and Social Science, 3(11), 228-235. Retrieved from http://ijbsnet.com/journals/vol_3_no_11_June_2012/25.pdf

• DeCoskey, R. (February 2013). Presenting Data: Know Your Audience. Retrieved from http://marketingcuriousity.com/presenting-data-know-your-audience/

• Everse, G. (August 2011). Eight Ways to Communicate Your Strategy More Effectively. Retrieved from http://hbr.org/2011/08/eight-ways-to-energize-your-te/

• Svatosova, V. (2012). Social media such as the phenomenon of modern business. Journal of Marketing Development and Competiveness, 6(4), 1-23. Retrieved from http://search.proquest.com/docview/1315304118?accountid=458

• Thill, J. V., & Bovee, C. L. (2015). Excellence in Business Communication (11th ed.). Upper Saddle River, NJ: Pearson Education Inc..

• Treasure, J. (Speaker). (2011). 5 Ways to Listen Better [Video podcast]. TEDTalks: Julian Treasure - 5 Ways to Listen Better. Retrieved from http://www.tedtalks.com