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SHOW OF HANDS
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TIME TO PLAY“WHAT’S MORE VALUABLE”
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What’s More Valuable?
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[ A ] [ B ]
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Who’s Your Customer?
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What’s More Valuable?
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[ A ] [ B ]
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What Are You Building?
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What’s More Valuable?
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[ A ] [ B ]
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What’s In Your Way?
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WHAT ARE THE CHARACTERISTICS OFAN EFFECTIVE PO?
Product Owner Skills 10
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Product Owner
• Responsible for defining a vision.
• Responsible for translating the vision into value.
• Responsible for delivering the value incrementally and sustainably.
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Value Is Perceived & Dynamic
• Depends on perspective.
• Depends on time.
• Depends on circumstance.
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WHO DO PRODUCT OWNERS DELIVER VALUE TO?
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“Triple View” Product Owner
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Business Customer Team
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Business View Value
• Provide a return on investment
• Meet a contract obligation
• Improve time to market
• Grow market share
• Generate equity
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Customer View Value
• Deliver working software
• Improve quality
• Save time
• Save money
• Listen to their requests
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Team View Value
• Improve engineering practices
• Reduce uncertainty
• Gain knowledge
• Improve productivity
• Shed technical debt
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Value Timeline
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Time
Value
Team (knowledge value)
Customer (product value)
Business (investment value)
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BUILDING A “VALUE TEAM”
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“Value Team” Members
• Users• Purchasers• Sales• Marketing• Domain experts• Developers• Architects
• Trainers• Technical support• Business analysts• Executives• Former customers• Other POs• Competitors
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MINING THE VALUE TEAM
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Value Mining Techniques• Conversations• Interviews• Questionnaires• Experiments• Observing users• Paper prototyping• Product visioning
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ORDERING THE VALUE
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Sensemaking
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Stakeholders
Scrum Team
ProductOwner
Uncertainty
Complexity
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Value Ordering Perspectives
• Kano Analysis
• MoSCoW
• Risk-Reward
• Relative Value Points
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Kano Analysis
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Very Satisfied
Very Dissatisfied
Execution(Done very well)
Execution(Done very poorly
or not at all) All
One
Fill
Source: Noriaki Kano
© FreeStanding Agility 2013
“Artifacting” the Product Backlog• “Triple View” value type:Who is it for?
• “Value Team” source:Where did it come from?
• “Value Mining” method:How was it found?
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CLASSES
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FreeStanding Agility 1-Day Classes• Agile and Scrum Fundamentals
Tuesday 4/23, Waltham, MA$249 (earn 7.5 PDUs)
• Scrum Master SkillsWednesday 4/24, Waltham, MA$399 (earn 7.5 PDUs)
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TIME TO LAND THE PLANE:QUESTIONS & TAKE-AWAYS
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