16
Health and Wellness for all Arizonans azdhs.gov Effective use of Social Media During an Emergency National Public Health Information Coalition September 23, 2013
Health and Wellness for all Arizonans
azdhs.gov
Effective use of Social Media During an Emergency
National Public Health Information Coalition
September 23, 2013
Health and Wellness for all Arizonans
azdhs.gov
Social Media Roots
Health and Wellness for all Arizonans
azdhs.gov
Social Media
Health and Wellness for all Arizonans
azdhs.gov
Health and Wellness for all Arizonans
azdhs.gov
Start with Structure
Chief Information
Officer
Communication Office
New Media Team
Programs
Health and Wellness for all Arizonans
azdhs.gov
One IdentityAZDHS
Twitter 6,343 FollowersFacebook 2,880 FansYou Tube Almost 5 million viewsPinterest 13 boards, about 240 pinsBlogs 3 blogs
Health and Wellness for all Arizonans
azdhs.gov
Arizona Emergencies
• Fires
• Heat
• Drought
• Dust Storms
• Valley Fever
• Flooding
• West Nile
Health and Wellness for all Arizonans
azdhs.gov
Social Campaign for Heat• Long-term & Repetitive Messaging
– Offering health and safety solutions
– Reminding people to be Sunwise and hydrated
– Keeping kids, older adults and pets out of hot cars
• Agency Water drive
Health and Wellness for all Arizonans
azdhs.gov
Social Campaign for Heat
Heat alerts
& warnings
Health and Wellness for all Arizonans
azdhs.gov
Social Campaign for Heat
Health and Wellness for all Arizonans
azdhs.gov
Social Campaign for Heat
Health and Wellness for all Arizonans
azdhs.gov
Social Campaign for Heat
• Use all forms of messaging
-Facebook, Twitter, YouTube
Pinterest, Blog
• Be creative
-vary the messaging
• Always include a “Call to Action”
• Keep up the messaging
Health and Wellness for all Arizonans
azdhs.gov
Social Campaign for Rapid Threats
Health and Wellness for all Arizonans
azdhs.gov
Social Campaign for Rapid Threats
Health and Wellness for all Arizonans
azdhs.gov
Effective use of Social Media During an Emergency
• Preparation
– Build Audience
– Prepare Messages
• Repetitive
– Unique
– Various resources
• Responsive
– Thank those who share & retweet
Health and Wellness for all Arizonans
azdhs.gov
Effective use of Social Media During an Emergency
Laura Oxley
Arizona Department of Health Services
Communication Director
602-228-7905
