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CONTENT
SL NO PARTICULARS PAGE NO.
1INTRODUCTION 4-7
2INDUSTRY PROFILE 8-11
3COMPANY PROFILE 12-14
4REVIEW OF LITERATURE 15-21
5RESEARCH METHODOLOGY 22-25
6DATA ANALYSIS AND INTERPRETATION 26-58
7
FINDINGS 5-61
8SUGGESTIONS 62-63
CONCLUSION 63-65
1!"I"LIOGRAPHY 66-67
11APPENDI# 68-73
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LIST OF TA"LES
1. T$%&' ()*+, /)' 0*+&'' * '(*'/( $%*/ /)'
*$27
2. T$%&' ()*+, /)' R'(*'/( (, /)' */( *A,(+$$ "'9'$'(
2
3. T$%&' ()*+, /)' R'(*'/( *,,* * /)' M',$ *
A9'/,(''/31
4. R'(*'/:( *,,* * /)' ($/,($/,* * P*/( *
A,(+$$ "'9'$'(33
5. R'(*'/( *,,* * /)' *'( *9,' % /)' *$ 35
6. R'(*'/( *,,* * /)' '*(/$/,* % /)' '$&' 37
7. R'(*'/( *,,* * $/* ,&'' /)' )$('
',(,* * A,(+$$ "'9'$'(3
8. R'(*'/( *,,* * ($/,(,' +,/) /)' $9'/,(''/ *
/)' *$41
. R'(*'/( *,,* * ($&'( **/,*$& $/,9,/,'( (/ %'
,'$(' , *' /* ,'$(' ($&'(43
1!.R'(*'/( *,,* * ,/*/,* * '+ $9'/,(''/
+,&& ,'$(' ($&'(
45
11.R'(*'/( *,,* * ''%' /)' $9'/,(''/ * /)'
*$47
12.R'(*'/( *,,* * ($/,(,' +,/) /)' ,' * /)'
*/( * ('9,'( *''4
13.R'(*'/( *,,* * ''%' /)' (&*$ * /)'
$9'/,(''/51
14.R'(*'/( *,,* * )$, /)' */. 5315.R'(*'/( *,,* * '&'%,/ $$, +,&& )'& /*
,*9' ($&'( * A,(+$$ "'9'$'(55
16.R'(*'/( *,,* * *9'$&& ($&'( **/,* $/,9,/,'( *
/)' *$57
1. C)$/ ()*+, /)' 0*+&'' * '(*'/( $%*/ /)'
*$
28
2
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2. C)$/ ()*+, /)' R'(*'/( (, /)' */( *
A,(+$$ "'9'$'(3!
3. C)$/ ()*+, /)' R'(*'/( *,,* * /)' M',$ *
A9'/,(''/
32
4. R'(*'/:( *,,* * /)' ($/,($/,* * P*/( *
A,(+$$ "'9'$'(34
5. R'(*'/( *,,* * /)' *'( *9,' % /)' *$ 36
6. R'(*'/( *,,* * /)' '*(/$/,* % /)' '$&' 38
7. R'(*'/( *,,* * $/* ,&'' /)' )$('
',(,* * A,(+$$ "'9'$'(4!
8. R'(*'/( *,,* * ($/,(,' +,/) /)' $9'/,(''/ *
/)' *$ 42
. R'(*'/( *,,* * ($&'( **/,*$& $/,9,/,'( (/ %'
,'$(' , *' /* ,'$(' ($&'(44
1!.R'(*'/( *,,* * ,/*/,* * '+ $9'/,(''/
+,&& ,'$(' ($&'(46
11.R'(*'/( *,,* * ''%' /)' $9'/,(''/ * /)'
*$ 48
12.R'(*'/( *,,* * ($/,(,' +,/) /)' ,' * /)'
*/( * ('9,'( *''5!
13.R'(*'/( *,,* * ''%' /)' (&*$ * /)'
$9'/,(''/52
14.R'(*'/( *,,* * )$, /)' */. 54
15.R'(*'/( *,,* * '&'%,/ $$, +,&& )'& /*
,*9' ($&'( * A,(+$$ "'9'$'( 56
16.R'(*'/( *,,* * *9'$&& ($&'( **/,* $/,9,/,'( *
/)' *$58
LIST OF CHARTS
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INTRODUCTION
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INTRODUCTION
We are surrounded by advertising—on television, radio, the Internet, as
well as on roadside hoardings and in printed media. Most of it is more
sophistiated than we reali!e—almost every professionally produed
advertisement is a arefully onstruted mi"ture of words, images, and
symbols, hosen with the aid of e"perts in onsumer psyhology.
#nderstanding how advertisements wor$
I*/$' * A9'/,(,
%dvertising in business is a form of mar$eting ommuniation used to
enourage, persuade, or manipulate an audiene &viewers, readers or
listeners' sometimes a speifi group( to ta$e or ontinue to ta$e some
ation. Most ommonly, the desired result is to drive onsumer behavior
with respet to a ommerial offering, although politial and ideologial
advertising is also ommon. )his type of wor$ belongs to a ategory
alled affetive labor.
*ommerial advertisers often see$ to generate
inreased onsumption of their produts or servies through +branding+,
whih involves assoiating a produt name or image with ertain ualities
in the minds of onsumers. -onommerial advertisers who spend
money to advertise items other than a onsumer produt or servie
/
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inlude politial parties, interest groups, religious organi!ations and
governmental agenies. -onprofit organi!ations may rely on free modes
of persuasion, suh as a publi servie announement &0%(.
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O%;'/,9' * /)' (/<
)o advie appropriate advertising methods and means to
%iswarya everages
)o $now whih advertisement of %iswarya everages
is more effetive.
)o determine effetiveness of advertisement media used by
%iswarya everages
)o $now to what e"tent advertisement helps in inreasing sales
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INDUSTRY PROFILE
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INDUSTRY PROFILE
Water is the most important neessity for life. )he drin$ingwater needs
for individuals vary depending on the limate, physial ativity and the
body ulture. but for average onsumers it is estimated to be about two to
four litres per day. )he growing number of ases of water borne diseases,
inreasing water pollution, inreasing urbani!ation, inreasing sarity of
pure and safe water et. have made the bottled water business 6ust li$e
other onsumer items. arity of potable and wholesome water at
railway stations, tourist7s spots, and role of tourism orp. et. has also
added to the growth. Indians urrently spending about 8339m a
year on bottled water, analysts estimate. )he pa$aged water mar$et
onstitutes 1/ per ent of the overall pa$aged beverage industry, whih
has annual sales of at least 82.bn, :eepa$ ;olly, a spo$esperson for
*oa*ola India said.
%lmost all the ma6or international and national brands water bottles are
available in Indian mar$et right from the malls to railway stations, bus
stations, groery stores and even at panwala
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far behind in terms of uantum, infrastruture, professionalism and
standards implementation. )he per apita onsumption of mineral water
in India is a mere 9./liter ompared to 111 liter in >urope and 4/liter in
#%. %lso %s per #- study onduted in 122 ountries, in onnetion
with water uality, India
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bottled water brands in India and among them nearly 59 per ent are loal
brands. In fat, ma$ing bottled water is today a ottage industry in the
ountry. Deave alone the metros, where a bottledwater manufaturer an
be found even in a oneroom shop, in every medium and small ity and
even some prosperous rural areas there are bottled water
manufaturers. While India ran$s in the top 19 largest bottled water
onsumers in the world, it7s per apita per annum onsumption of bottled
water is estimated to be five liters whih is omparatively lower than the
global average of 24 liters. )oday it is one of India
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COMPANY PROFILE COMPANY PROFILE
%iswarya everages is a private ompany inorporated in 2999 with its
plant at )hiruvalla in 0athanamthitta :istrit of @erala. )he ompany was
promoted by %by Mathew, an -CI from #%>. )he ompany7s registered
offie is loated at @erala.
)he ompany bottles and sells natural mineral water under the brand
name *lassi, soures its water diretly from an underground auifer
loated about 139 meters below the earthmbassies et, and tieups with F%7 ategory retail outlets, modern retail
&malls(, multiple"es, hyper marts, finedine restaurants are also in the
offing. )he brand *lassi, en6oys an aspirational euity amongst
onsumers and has the potential of truly beoming an international and
ioni brand,
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it is this potential that the new management proposes to unlo$ through
brand building and enhaned distribution.
P*/ $' * /)' *$ ,&'<
)he ompany7s prinipal ativity is to manufature pa$aged natural
mineral water with inhouse failities to manufature 0>) bottles and
aps. It mar$ets its produts under the brand name *lassi natural
mineral water is available in four pa$ si!es namely,29 ltr, 2 ltr, 1 ltr.
A+$(=A),'9''/(
•
)he ompany and the produt en6oy the ertifiation of various
authorities li$e B%**0, I and II in India.
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A9'/,(, S/$/','(
% ampaign developed by a business to enourage potential
ustomers to purhase a good or servie. %n advertising strategy is
generally tailored to a target audiene pereived to be most li$ely out of
the population to purhase the produt.
%dvertising strategies inlude elements suh as geographi loation,
pereived demographis of the audiene, prie points, speial offers, and
what advertising media, suh as billboards, websites, or television, will
be used to present the produt. %n advertising strategy is a ampaign
developed to ommuniate ideas about produts and servies to potential
onsumers in the hopes of onvining them to buy those produts and
servies. )his strategy, when built in a rational and intelligent manner,
will reflet other business onsiderations &overall budget, brand
reognition efforts( and ob6etives &publi image enhanement, mar$et
share growth( as well.
A('/( * A9'/,(,
TARGET CONSUMER G )he target onsumer is a omple"
ombination of persons. It inludes the person who ultimately buys the
produt, as well as those who deide what produt will be bought &but
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and the fores ating upon any purhasing deision, it is important to
define three general riteria in relation to that onsumer, as disussed by
the mall usiness %dministrationG
:emographis—%ge, gender, 6ob, inome, ethniity, and hobbies.
ehaviors—When onsidering the onsumers< behavior an advertiser
needs to e"amine the onsumers< awareness of the business and its
ompetition, the type of vendors and servies the onsumer urrently
uses, and the types of appeals that are li$ely to onvine the onsumer to
give the advertiser
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humor, romane, siene, masulinity, or femininity, the onsumer must
be able to believe in the produt:I% )he ommuniation media is the means by
whih the advertising message is transmitted to the onsumer. In addition
to mar$eting ob6etives and budgetary restraints, the harateristis of the
target onsumer need to be onsidered as an advertiser deides what
media to use. )he types of media ategories from whih advertisers an
hoose inlude the followingG
0rint—0rimarily newspapers &both wee$ly and daily( and maga!ines.
%udio—?M and %M radio.
ideo—0romotional videos, infomerials.
World Wide Web.
:iret mail.
Autdoor advertising—illboards, advertisements on publi transportation
&abs, buses(.
%fter deiding on the medium that is 1( finanially in reah, and 2( most
li$ely to reah the target audiene, an advertiser needs to shedule
the broadasting of that advertising. )he media shedule, as defined by
Bills, is +the ombination of speifi times &for e"ample, by day, wee$,
month( when advertisements are inserted into media vehiles and
delivered to target audienes.+
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ADVERTISING MESSAGE
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When to ma$e a budget deision depends on the importane of
advertising and the resoures available to the business. If, for instane, a
business $nows that they only have a ertain amount of money for
advertising then the budget will tend to ditate what advertising is
developed and what the overall mar$eting ob6etives will be. An the other
hand, if a business has the resoures available, the advertising strategy
an be developed to meet predetermined mar$eting ob6etives. ?or small
businesses, it is usually best to put together an advertising budget early in
the advertising proess.
)he following approahes are the most ommon methods of developing
an effetive budget. %ll the methods listed are progressive ones that loo$
to perpetuate growthG
0erentage of future or past sales
*ompetitive approah
Mar$et share
%ll available funds
)he tas$ or ob6etive approah
)he easiest approah—and thus the one that is most often used—is the
perentage of future or past sales method. Most industry e"perts
reommend basing spending on antiipated sales, in order to ensure
growth. ut for a small business, where survival may be a bigger onern
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than growth, basing the advertising budget on past sales is often a more
sensible approah to ta$e.
%dvertisements, whatever their medium or format, have two purposesG
• )o inform us of the availability of a produt or servie, or to give
details of an event
• )o persuade us, usually to buy something, or to support a ause
#ltimate ob6etive of every organi!ation is to generate sales whih will
bring revenues to the ompany, and inrease sales advertisement is one of
the means. )he advertiser7s ob6etives different from the onsumer7s.
#ltimately advertiser want onsumer to
buy and $eep buying their goods and servies. )o move onsumers to
ation, they must gain their attention. )hey must then hold their interest
long enough to onvine them to hange their purhasing behavior, try
their produt, and sti$ with their produt.
"$0 G*
We have ta$en are to standardi!e failities aross all ustomer
touh points. #p gradation of faulties and ontinuous improvement in all
proesses is given importane. )he ompany also ta$es an ative part in
imparting training and apability building in all areas inluding sales,
servie and business management. %ll our dealers are onneted through
the e"tended networ$ of %0, ensuring operational effiieny
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
D$/$ C*&&'/,*
?or the purpose of study use primary data and seondary data
P,$ $/$
)hough the primary data is e"pensive and time onsuming we use
primary data for the purpose of study. 0rimary data olleted diretly by
the researher for the purpose of study
Merits of Primary Data
1. 0rimary data is more reliable
2. 0rimary data is more aurate
3. 0ersonal interation is possible in primary data olletion
Demerits of Primary data
1. 0rimary data is time onsuming
2. 0rimary data is ostly
I use primary data for the purpose of study
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S'*$ $/$
eondary data is the data used by the interviewer whih are already
published
)hings to remember while seleting seondary data
1. 0erson who olleted the data
2. Eeographial area from the data is olleted
3. 0urpose for whih the data is olleted
4. )ime in whih the data is olleted
oure of seondary data
1. Maga!ines
2. ;ournals
3. -ews 0aper
4. arious oo$s
/. Internet
>'(/,*$,'
24
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Kuestionnaire is list of uestions used for the olletion of data in an
investigation form. hedules are usually prepared with these uestions
printed or written on the left side of the paper and spae left for answers
on the right side. Kuestionnaire is neessary for both ensus and sample
study. )he following are some general rules in drafting the uestionnaire.
1. )he noG of uestions should be in minimum
2. )he uestions should be able to gather all the reuired information
3. )he uestions should be arranged in a logial order
4. )he uestions should be short and simple
/. Kuestions, whih reuires alulation for referenes should be avoided
. )he meaning of tehnial term is used
In this partiular study uestionnaire is used in survey to ollet data .It is
used beause it is useful to $now the response diretly. )he olletion of
data for the study was done through diret interview 199 employees of
the ompany from various departments.
S$&'
2/
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ample is the part of the population selet for the study under
onsideration. Bere only a part of the population is studied and the
onlusions are drawn on the basis for entire population.
S$&, T'),?'
ampling tehniue is the method used to selet the sample reuired for
researh. ampling tehniue is of two typesrandom sampling tehniue
and non sampling tehniue
2
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DATA ANALYSIS AND
INTREPRETATIONDATA ANALYSIS AND
INTREPRETATION
TA"LE NO< 1
T$%&' ()*+, /)' 0*+&'' * '(*'/( $%*/ /)' *$
oure G 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 49L of the respondents got the
information about the ompany through advertisements, while 39L say
they ame to $now it through friends, while 29L say they ame to $now
by dealers and others have the opinion that they ame to $now through
other medium.
25
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E>A?
C>0A-:>-)
1 %dvertisement 49 492 ?riends 39 39
3 :ealers 29 29
4 Athers 19 19
)otal 199 199
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FIGURE NO< 1
T$%&' ()*+, /)' 0*+&'' * '(*'/( $%*/ /)' *$
2=
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Advertisement Friends Dealers Others
0
5
10
15
20
25
30
35
40
45
40
30
20
10
TA"LE NO< 2
T$%&' ()*+, /)' R'(*'/( (, /)' */( * A,(+$$
"'9'$'(
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E>A?
C>0A-:>-)
1 Dess than 1 ear 39 392 1 N 2 years 39 39
3 3 N / years 2/ 2/
4 %bove / years 1/ 1/
199 199oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 39L of the respondents are using the
produt of %iswarya everages for the last 1 year and another 39L of the
39
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F,' N*< 2
T$%&' ()*+, /)' R'(*'/( (, /)' */( * A,(+$$
"'9'$'(
Less than 1 Year 1 – 2 years 3 – 5 years Above 5 years
0
5
10
15
20
25
30
35
30 30
25
15
32
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TA"LE NO< 3
T$%&' ()*+, /)' R'(*'/( *,,* * /)' M',$ *
A9'/,(''/
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E>A?
C>0A-:>-)
1 isual Media 3/ 3/
2 0rint Media 2/ 2/
3 %udio 1/ 1/
4 Internet 1/ 1/
/ Ather 19 19199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 3/L of the respondents are of the
opinion that isual Media is the better, while 2/L of the respondents are
of the opinion that print media is o$ while 1/L of the respondents prefer
audio media, while 1/L prefer internet while others prefer other types of
media of advertisement
33
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FIGURE NO< 3
T$%&' ()*+, /)' R'(*'/( *,,* * /)' M',$ *
A9'/,(''/
Visual edia !rint edia Audio "nternet Other
0
5
10
15
20
25
30
35
40
35
25
15 15
10
34
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TA"LE NO< 4
R'(*'/:( *,,* * /)' ($/,($/,* * P*/( * A,(+$$
"'9'$'(
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E>A?
C>0A-:>-)
1 Bighly atisfied 49 49
2 atisfied 39 39
3 -eutral 1/ 1/
4 :issatisfied 19 19
/ Bighly :issatisfied 9/ 9/
199 199oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 49L of the respondents are using the
produt of %iswarya everages are highly satisfied with the produts
while 39L are satisfied, 1/L have neutral opinion, while 19L say they
dissatisfied another /L say they highly dissatisfied with the produts of
%iswarya everages.
3/
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FIGURE NO< 4
R'(*'/:( *,,* * /)' ($/,($/,* * P*/( * A,(+$$
"'9'$'(
0
5
10
15
20
25
30
35
4045 40
30
15
10
5
3
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TA"LE NO< 5
R'(*'/( *,,* * /)' *'( *9,' % /)' *$
D -A *CI)>CI% -A A?
C>0A-:>-)
0>C*>-)%E> A?
C>0A-:>-)1 Website 49 49
2 %dvertisement 49 39
3 Message 19 19
4 ales Cepresentative 19 19
199 199oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that49L respondents ame to $now the
offers of the ompany through website, while 49L ame to $now through
advertisement, while 19L ame to $now through messages, while 19L
ame to $now through sales representatives.
3
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FIGURE NO< 5
R'(*'/( *,,* * /)' *'( *9,' % /)' *$
#ebsite Advertisement essa$e %ales &e'resentative
0
5
10
15
20
25
30
35
40
45
40 40
10 10
35
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TA"LE NO< 6
R'(*'/( *,,* * /)' '*(/$/,* % /)' '$&'
D -A *CI)>CI% -A A?
C>0A-:>-)
0>C*>-)%E> A?
C>0A-:>-)1 >"ellent 49 49
2 ery Eood 39 39
3 Eood 29 29
4 %verage 19 19
/ 0oor 9 9
ad 9 9
199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 49L respondents have the opinione"ellent, while 39L have the opinion very good, 29L have the opinion
good, 19L have the opinion average.
3=
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FIGURE NO< 6
R'(*'/( *,,* * /)' '*(/$/,* % /)' '$&'
49
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()*ellent Very +ood +ood Avera$e !oor ,ad0
5
10
15
20
25
30
35
40
45
40
30
20
10
0 0
TA"LE
NO< 7
R'(*'/( *,,* * $/* ,&'' /)' )$(' ',(,* *
A,(+$$ "'9'$'(
D -A *CI)>CI% -A A?
C>0A-:>-)
0>C*>-)%E> A?
C>0A-:>-)
1 %dvertisements 39 39
2 Affers 39 39
3 rand Image 29 29
4 *overage 19 19
/ Athers 19 19
199 199oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 39 have the opinion advertisements,
39L have the opinion Affers, 29L say brand image, 19L overage of the
produts while 19L say other fators influene the purhase.
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FIGURE NO< 7
R'(*'/( *,,* * $/* ,&'' /)' )$(' ',(,* *
A,(+$$ "'9'$'(
Advertisements O-ers ,rand "ma$e .overa$e Others
0
5
10
15
20
25
30
3530 30
20
10 10
42
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
43/75
TA"LE NO< 8
R'(*'/( *,,* * ($/,(,' +,/) /)' $9'/,(''/ * /)'
*$
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E> A?C>0A-:>-)
1 Bighly atisfied /9 /9
2 atisfied 2/ 2/
3 -eutral 9 9
4 :issatisfied 1/ 1/
/ Bighly :issatisfied 19 19
199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that /9L are satisfied, 2/ L is satisfied
1/L dissatisfied, and the remaining 19L is highly dissatisfied.
43
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
44/75
FIGURE NO< 8
R'(*'/( *,,* * ($/,(,' +,/) /)' $9'/,(''/ * /)'
*$
0
10
20
30
40
50
/050
25
0
1510
44
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
45/75
TA"LE NO<
R'(*'/( *,,* * ($&'( **/,*$& $/,9,/,'( (/ %'
,'$(' , *' /* ,'$(' ($&'(
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E> A?C>0A-:>-)
1 trongly %gree 9 9
2 %gree 29 29
3 -eutral 9 9
4 :isagree 19 19
/ trongly %gree 19 19
199 199oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 9L strongly agree, 29L agree, 19Ldisagree, 19L strongly disagree.
4/
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
46/75
FIGURE NO<
R'(*'/( *,,* * ($&'( **/,*$& $/,9,/,'( (/ %'
,'$(' , *' /* ,'$(' ($&'(
%tron$ly A$ree A$ree eutral Disa$ree %tron$ly A$ree
0
10
20
30
40
50
/0
0
/0
20
0
10 10
4
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
47/75
TA"LE NO< 1!
R'(*'/( *,,* * ,/*/,* * '+ $9'/,(''/ +,&&
,'$(' ($&'(
D -A *CI)>CI% -A A?
C>0A-:>-)
0>C*>-)%E> A?
C>0A-:>-)
1 es 59 59
2 -o 19 19
3 ometimes 19 19
199 199oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 59L of the respondents have the
opinion that introdution of new advertisement will inrease sales. 19L
say no and the remaining 19L say sometimes it may inrease sales.
4
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
48/75
FIGURE NO< 1!
R'(*'/( *,,* * ,/*/,* * '+ $9'/,(''/ +,&&
,'$(' ($&'(
Yes o %ometimes
0
10
20
30
40
50
/0
0
0
0
0
10 10
45
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
49/75
TA"LE NO< 11
R'(*'/( *,,* * ''%' /)' $9'/,(''/ * /)'
*$
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E> A?C>0A-:>-)
1 es / /
2 -o 2/ 2/
3 ometimes 9 9
199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that /L say yes, while 2/L
say no, they an7t remember the advertisement of the ompany.
4=
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
50/75
FIGURE NO< 11
R'(*'/( *,,* * ''%' /)' $9'/,(''/ * /)'
*$
Yes o %ometimes
0
10
20
30
40
50
/0
0
0 5
25
0
/9
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
51/75
TA"LE NO< 12
R'(*'/( *,,* * ($/,(,' +,/) /)' ,' * /)' */( *
('9,'( *''
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E> A?C>0A-:>-)
1 Bighly atisfied /9 /9
2 atisfied 2/ 2/
3 -eutral 9 9
4 :issatisfied 1/ 1/
/ Bighly :issatisfied 19 19
199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that /9L are highly satisfied, 2/L are
satisfied, 1/L are dissatisfied and 19L are highly dissatisfied.
/1
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52/75
FIGURE NO< 12
R'(*'/( *,,* * ($/,(,' +,/) /)' ,' * /)' */( *
('9,'( *''
0
10
20
30
40
50
/050
25
0
1510
/2
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
53/75
TA"LE NO< 13
R'(*'/( *,,* * ''%' /)' (&*$ * /)' $9'/,(''/
D -A *CI)>CI% -A A?
C>0A-:>-)
0>C*>-)%E> A?
C>0A-:>-)1 es =9 =9
2 -o 19 19
199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that =9L of the respondents say that they
remember the slogan of the advertisement and the 19L of the opinion say
no.
/3
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54/75
FIGURE NO< 13
R'(*'/( *,,* * ''%' /)' (&*$ * /)' $9'/,(''/
Yes o
0
1020
30
40
50
/0
0
0
0
100 0
10
/4
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
55/75
TA"LE NO< 14
R'(*'/( *,,* * )$, /)' */.
D -A *CI)>CI% -A A?
C>0A-:>-)
0>C*>-)%E> A?
C>0A-:>-)1 es 29 29
2 -o 59 59
199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 59L of the respondents say they are
not willing to hange the produt while 29L say they may hange the
produt.
//
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
56/75
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
57/75
TA"LE NO< 15
R'(*'/( *,,* * '&'%,/ $$, +,&& )'& /* ,*9' ($&'(
* A,(+$$ "'9'$'(
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E> A?C>0A-:>-)
1 trongly %gree 9 9
2 %gree 29 29
3 -eutral 9 9
4 :isagree 19 19
/ trongly %gree 19 19
199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 9L strongly agree, 29L
agree to elebrity ampaign will help to improve sales of %iswarya
everages while 19L disagree and the remaining 19L trongly
disagree.
/
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
58/75
FIGURE NO< 15
R'(*'/( *,,* * '&'%,/ $$, +,&& )'& /* ,*9' ($&'(
* A,(+$$
%tron$ly A$ree A$ree eutral Disa$ree %tron$ly A$ree
0
10
20
30
40
50
/0
0
/0
20
0
10 10
/5
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
59/75
TA"LE NO< 16
R'(*'/( *,,* * *9'$&& ($&'( **/,* $/,9,/,'( * /)'
*$
D -A *CI)>CI% -A A?C>0A-:>-)
0>C*>-)%E> A?C>0A-:>-)
1 Bighly atisfied 9 9
2 atisfied 29 29
3 -eutral 9 9
4 :issatisfied 19 19
/ Bighly :issatisfied 9 9
199 199
oure 0rimary :ata
INTERPRETATION
?rom the above table it is lear that 9L say they are highly
satisfied with the overall sales promotion and 29L say they are
satisfied and the remaining 19L say they are dissatisfied.
/=
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
60/75
FIGURE NO< 16
R'(*'/( *,,* * *9'$&& ($&'( **/,* $/,9,/,'( * /)'
*$
0
10
20
30
40
50
/0
0
00
20
0
10
0
9
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
61/75
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
62/75
F,,(
49L of the respondents got the information about the ompany
through advertisements.
39L of the respondents are using the produt of %iswarya everages
for the last 1 year and another 39L of the respondents are using the
produts for 1 N 2 years.
3/L of the respondents are of the opinion that isual Media is the
better, while 2/L of the respondents are of the opinion that print
media is o$ while 1/L of the respondents prefer audio media, while
1/L prefer internet while others prefer other types of media of
advertisement
49L of the respondents are using the produt of %iswarya everages
are highly satisfied with the produts.
49L respondents ame to $now the offers of the ompany through
website, while 49L ame to $now through advertisement, while 19L
ame to $now through messages, while 19L ame to $now through
sales representatives.
59L of the respondents have the opinion that introdution of new
advertisement will inrease sales. 19L say no and the remaining 19L
say sometimes it may inrease sales.
2
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
63/75
59L of the respondents say they are not willing to hange the produt
while 29L say they may hange the produt.
9L strongly agree, 29L agree to elebrity ampaign will help to
improve sales of %iswarya everages while 19L disagree and the
remaining 19L trongly disagree.
9L say they are highly satisfied with the overall sales promotion
and 29L say they are satisfied and the remaining 19L say they are
dissatisfied.
3
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64/75
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
65/75
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
66/75
8/19/2019 Effectiveness of Advertisment - Kuttiyanickal
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CONCLUSION
%s per my topi effetiveness of %dvertisement of %iswarya
everages, I verified their advertising strategies on suh period and I
onlude that all the advertising proedure are o$. An verify their
advertising strategies, I understand that the firm will go first in their
respetive industry for this the firm may try to e"pand their different
types of advertising.
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"I"LIOGRAPHY
5
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"I"LIOGRAPHY
"OO@S
@othari .*.C&29999(,Cesearh Methodology,ishwa 0ra$asham,-ew
:elhi
@otler 0hilip, Mar$eting Management,0ublisher 0earson
>duation,)enth >dition
Malhotra -aresh, Cesearh Methodology,
WE" SITES
httpGHHen.wi$ipedia.orgHwi$iH%dvertising
httpGHHwww.glenro$group.om
httpGHHwww.rubogroup.om
httpGHHrubberboard.org.inHrubberultivation.asp
httpGHHen.wi$ipedia.orgHwi$iHCubberOoard
=
http://en.wikipedia.org/wiki/Advertisinghttp://www.glenrock-group.com/http://www.rubcogroup.com/http://rubberboard.org.in/rubbercultivation.asphttp://en.wikipedia.org/wiki/Rubber_Boardhttp://en.wikipedia.org/wiki/Advertisinghttp://www.glenrock-group.com/http://www.rubcogroup.com/http://rubberboard.org.in/rubbercultivation.asphttp://en.wikipedia.org/wiki/Rubber_Board
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APPENDI#
9
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>UESTIONNAIRE
1. -ame
2. %ge Eroup
elow 29P 29 N 49P 49 N 9P %bove 9P
3. Bow do you ome to $now about the *ompanyJ
%dvertisementsP ?riendsP :ealersP AthersP
4. Bow long are you using produts offered by the *ompanyJ
Dess than 1 yearP 1 N 2 yearP 3 N / earP %bove / earP
/. Whih media of advertisement will be effetiveJ
isual MediaP 0rint MediaP %udio MediaP
InternetP AthersP
. %re you satisfied with you e"isting produts of %iswarya
everages
1
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Bighly satisfiedP atisfiedP -eutral P :issatisfiedP
Bighly :issatisfiedP
. Bow do you ome to $now about new offers provided by the
ompanyJ
WebsiteP %dvertisement P MessagesP
ales CepresentativesP
5. %re you satisfied with the produts offered by the ompanyJ
Bighly satisfiedP atisfiedP -eutral P :issatisfiedP
Bighly :issatisfiedP
=. Bow will you rate the demonstration provided by dealerJ
>"ellent P ery good P EoodP %verageP
0oorP adP
19.Whih fator influene the purhase deision of %iswarya
everages
2
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%dvertisement P AffersP rand ImageP
*overageP AthersP
11.%re you satisfied with the advertisement of the ompanyJ
Bighly satisfiedP atisfiedP -eutral P :issatisfiedP
Bighly :issatisfiedP
12.:o you agree that the sales promotional ativities must be
inreased in order to inrease salesJ
trongly %greeP %greeP -eutral P :isagreeP
trongly disagreeP
13.:o you thin$ that the introdution of new advertisement will
inrease salesJ
esP -oP ometimesP
14.*an you remember the advertisement of the ompanyJ
esP -oP ometimesP
3
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1/.%re you satisfied with the prie of the produts or servies offeredJ
Bighly satisfiedP atisfiedP -eutralP :issatisfiedP
Bighly :issatisfiedP
1.*an you remember the slogan of the advertisementJ
esP -oP
1.%re you willing to hange your produtsJ
esP -oP
15.:o you agree that elebrity ampaign will help to improve sales of
%iswarya everages
trongly %greeP %greeP -eutralP :isagreeP
trongly disagreeP
1=.%re you satisfied with the overall sales promotion ativities of the
ompanyJ
Bighly satisfiedP atisfiedP -eutralP :issatisfiedP
4
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75/75