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Research paper on

Effectiveness of Motivation

Submitted To :

Md. Murad HassanCourse Teacher,

Southeast University

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FIONA COLLECTION LTD first promoted and founded by Md. SirajulIslam who is the owner of URO BANGLA INTERNATIONAL. He startedthis organization with a noble thinking what was, produce best quality neatwear and fabric and sell those in a cheap rate.

FCL (Fiona Collection Ltd.) also import best qualities neat wear frominternational market and sell here in a cheap rate. They also import ladies

item, gents item, babys wear, toilettes and many other things. FCL got its license in 1st December 2004 but they started their official

activities and selling in 15th January 2005. The first showroom andproduction office was in Hosaf shopping complex, shop No-19/20 and39/40 in Malibag. They not only established this organization for earningmoney but also their aim was reinvest the money for provide and increase

showroom and activities to give customers the best qualities neat wear,fabric and rudiment garments in a cheap rate.

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In their first showroom they only sell ladies neat wear

and day-by-day the number of the showroom has

been increased and at the present the number of their

showroom is six. In every shop they maintain the whole sell rate that

means in a cheap rate they sell their product. They

sell many kind of product as like as long three piece,

short three piece, baby three piece, lahanga, lasa,

tops, scart, party dress, nighty, cosmetics etc.

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To serve every level customer they have taken many

acquired steps. Their target was to serve the middle

class customer because in our country almost people

are middle class. For increasing of selling they giveadvertisement in magazine and newspaper. For

attraction of customer sometimes gives 20% discount

in every sell. For, these reason they earned 800,00

taka. After that they re invest the money. To do largetheir business they increase their capital and take loan

from bank. A table is given below to clear this thing.

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First Capital = 2000000 (2004,1st December)

Without this regular function of their company they do anotheractivities and that are given below.

Taking care of the customer. Do polite attitude with customer.

Inshore customers satisfaction.

To commitment with the customer they offer the money backguaranty.

They serve the product to the customer as they want.

Some times they change customers product, as they need.

Sometimes they offer drinks to the customer.

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They give sells tax depends on their selling product.

With out this in the case of import they have to pay the customs vat.

With out those this organization donates some money to a missionaryinstitution every year.

They participate in economical progress because they do mutual transactionwith bank and different kind of financial organization as like StandardChartered Bank, Brack Bank, City Bank, Uttara Bank, Dhaka Bank,Eastern Bank. Without that they do different transaction with InsuranceCompany.

They create employment for people.

They increase financial fund of country by selling necessary product withvat and tax.

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Chairman

Managing Director

Director

Executive Director

AdviserManager

Marketing Manager

Commercial Manager

Ass. Marketing Manager

Accounts Officer

Ass. Accounts Officer

Branch Manager

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The Mission of this Organization was import bestqualities neat wear and rudiment garments ladiesitem, gents item, babies wear, toilettes and manyother things in a chip rate. There not only earning

money but also their aim was reinvest the money forprovide and increase showroom in every district ofBangladesh. They ensure that every person can gettheir service for what they try to augment theirbusiness. This organization started as like a Privet

Limited Company but now they already have beenregistered for be a Public Limited Company and theyhope that the share of FCL will be available in theshare market from 2008.

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To be best company in exporting and importing of netwear and rudiment garments.

Increase the branch of FCL in every district.

To give best qualities net wear in a cheap rate. To export jute makes product and other Bangladeshi

product in whole world.

To be a known company to the world.

To make their own workshop of designing.

To export own making product with own design toother country.

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Mainly this is an export and import company of neat

wear and readymade garments. And they have their

own showroom in every popular venue of Dhaka city

to sell their product. This organization started as likea Privet Limited Company but now they have already

been registered for be a Public Limited Company and

they hope that the share of FCL will be available in

the share market from 2008.So we can say, this is apublic limited company.

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After studded in this company we can analysis and noticedsome technique what they use to motivate their employees.Some are giving below-

They give employees enough salary for their psychological

satisfaction and employees get an annual bonus. They arrange rewarding system for the best employee and

sales clerks.

Without those, they arrange the system of promotion for theemployees to encourage them for good work.

Because of the showroom of FCL is situated in the popularplace of Dhaka city and the showrooms are well furnished soemployees and salesmen can work to be relax securely.

Company appreciates their employees for their good performs.

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Job satisfaction of employees is necessary because, ifemployees are satisfied with their job then they will work varyhard. So, the factors of job satisfaction is given below-

If the environment of the organization is well then employeescan work with mental satisfaction.

If the remuneration of the employees get regularly andproperly then employees can proved their ability of working.

Social status, acceptance, and praising for their good work canencourage them to work dexterity.

Rewarding and giving bonus system can help to provide theselling ability of the employees.

With out those residence fatalities, transport fatalities, medicalfatalities, loan fatalities etc are also the factors of jobsatisfaction.

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Motivation is a mental system. In the case ofproduction and selling, motivation is most importantto control the employees. According to someprofessors-

Northcraft and Neale say, Motivations are theprocesses of directing and energizing behavior atwork.

Ivancevich and others say, Motivation as thegeneral term of used to describe the process ofstarting directing and maintaining physical and

psychological activities.

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We can classified the motivation

system in two way

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The most well known theory of motivation is Abraham

Maslows hierarchy of needs theory. He hypothesized that

within every human being there exists a hierarchy of five

needs. These needs are:

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We cant make anyone to do anything by forcing. But if yousupport him financially and mentally then he or she canencourage to do your work. Morhead and Griffn says Jobperformance depends on ability and environment as well asmotivation. Theories of motivation can encourage the

employs to provide their efficiency. It helps the organization to provide their production.

Employees can proper utilization of resource.

To create well working environment.

To finished standard work. To development of labor management relationship.

To increasing, the good will.

To expansion of business.

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Abraham Maslows says in his hierarchy of needs theory,Until physiological needs employees are satisfied to thedegree necessary to maintain life, other needs will notmotivate people. So, this organization brings enough care forpsychological satisfaction of their employees by giving thembasic needs.

Giving proper and regular remuneration is also a method ofmotivation so these organizations give proper remuneration totheir employees and give annual bonus. They get five percentsin a year to depend on their selling.

Rewarding and promotion system is also a method of

motivation so they arrange rewarding system for the bestemployee and salesmen. Abraham Maslows says in hishierarchy of needs theory about safety needs, Because of theshowroom of FCL is situate in the popular place of Dhaka cityso the showrooms are well secure and well furnished so

employees and sales clerks can work to be relaxed.