1

June, 2010

CFO Services

2

Who is a CFO?

• Key objective of a Business Enterprise is to create Wealth

• Wealth is created by an enterprise by realizing the value of its products and services – Getting in to right products / services

– Efficiently creating those products / services

– Managing resources, specifically financial resources effectively

• Chief Finance Officer (CFO) is one of the key members of the top management team

• CFO has a key role to play in directing the financial performance of the Company and in Strategic decision making

3

• Operations– Standardizing business

practices

– Identifying in the right team to implement the same

– Periodic review of implementation

– Co-ordination with external stake holders: Shareholders, Banks etc.

– Statutory Compliance

– Improve performance management

• Strategy & Planning– Setting the future directions

– Analysis of past performance

– Budgeting for the future / setting targets

– For raising funds – equity / debt etc.

• Catalyst– Help business achieve their

dreams by being the catalyst

– Help implement strategies

– Financial literacy to the team members

An effective CFO’s role

4

Appointing a CFO Challenges & practices

• CFO’s role is a highly specialized and a professional role

• Requires the individual to be qualified, experienced, adaptive receptive and versatile

• Difficult for Small and Medium Enterprises to attract the right talent in-house – Limited Growth Opportunity for the individual

– Limited support system to cater to the requirements of the individual

– Expensive: Also Impact on the current packages for other senior members

• So what does a SME do?– Make do with the accountants doubling to handle the finance function

– Depend on the inputs from the Statutory Auditor for various requirements

– Hence, handle only a part of the Operations role of a CFO and forego the benefits of Strategy & Planning and Catalyst role

5

What can a SME do?

• Take the benefit of well-wishers/ friends/ relatives– Lack of focus and time

– Lack of common objectives

• Promoters doubling up as a CFO– Dilution of focus from the main business requirements

– Relative lack of professional experience

– Lack of time

• Accountant + Auditor taking the role of CFO– Generally role gets restricted to operational activities

– Forgoing Strategic and Catalytic roles of CFO can be very expensive for an organization

6

Benefits of an Outsourced CFO

• Get professionals to work as a CFO– Without diluting the Operational, Strategic and Catalytic roles of a CFO

– Getting a group of people with different specializations to work thereby improving the productivity

– With commitment to invest time and efforts for the company

• With focus on Strategic and Catalytic roles– Standardisation of operations based on the requirements is done

– Most of the time of the outsourced CFO is on Strategic and Catalytic roles adding more value to the business

• With cost efficiency– As the professionals work in multiple companies as CFO

– Sharing the overall cost thereby enabling SMEs to be able to afford a professional CFO at fractional cost

7

An introduction

8

Our Philosophy: Set New Standards

“Whatsoever a great man does, the same is done by others as

well. Whatever standard he sets, the world follows”

(Verse 21, Chapter III,

The Bhagavad Gita)

We believe in being a Leader rather than a follower.

We look at Implementing new levels of standards

and set new Benchmark in the Industry

9

K. Ramakrishnan

• Management Graduate

• 25 Years of Practice in Business Advisory & Capital Raising

• A Relationship oriented person

• Brain behind the ‘Distributor Services’ activities as a Professional Service

• Management Advisor to various Mid size Companies

J. Balasubramanian

• A Chartered Accountant & Law Graduate with over 32 years of Industry experience with 20 years of practice

• Focuses on Internal Processes and Controls for enabling continuous improvements for various companies

• Member of various statutory committees including ICAI committee on Insurance

• A socially inclined and highly respected individual

Management & Advisory Team

10

G. Sundaresen

• A Chartered Accountant with over 20 years of experience

• Worked in both Public and Private Sector enterprises

• Involved in setting up processes and controls for Distribution Network of one of the leading Pump manufacturer

• Currently in practice with focus on Dealer Management

• Acts as Management Advisor to various Mid size Companies

K. Sridhar

• A Certified Financial Planner, CWA and CS with 20 years of Industry experience with exposure to Finance & Systems Management

• Focus on Planning, Business Strategy & its implementation

• High level of exposure to the capital markets

V.Vijayabhaskar• A Technically qualified person

• Over 10 years of Business Planning & Implementation experience

Management & Advisory Team

11

Having a Comprehensive Approach

Operations

Strategist

Catalyst

• Setting up standard procedures

• Helping identification of the team

• Understanding the Business

• Working out business plans

• Helping implement plans

• Brain storming

• Helping the team understand financial implications of decisions

• Review and corrective actions

12

eFIN’s CFO Services

• Handled by professionals– MBA, Chartered Accountants, CFP, CWA, CS & Technology qualified

team

– Exposure to Finance, Tax, Compliance, Capital Markets, Debt Markets, Business Planning & Strategies for various businesses

• With High level of experience– Over 100 man years of joint experience

– Servicing companies in various industries

– Each team member playing an important specialised role

• Having a Professional Approach– Careful to avoid any possible conflict of interest situations

– Keeping the Customers priority on top

– Highly Transparent and Ethical

13

Last Line we Stand By

“Speak the Truth; Speak Pleasantly; Do Not Speak Untruth; Do Not Speak Unpleasantly; also do not Speak Untruth that is Pleasant”

Manu Smrti

Expect us to find and share the truth irrespective of

if it is pleasant or not. Playing to the Gallery is not in our

Culture.

14

Thank you