Date post: | 02-Nov-2014 |
Category: |
Business |
Upload: | gustav-bergman |
View: | 227 times |
Download: | 2 times |
Network Best for AlsoFacebook Light consumer products Branding, Image
Customer Support,Research, News Personal Brand
LinkedIn Recruitment, Job-search B2B-prospecting
Entertaining products,How-to videos Technical products
Blog Knowledge Products SEO
SEO, Personal branding Everything related to Photography
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• 20% of all pageviews on the Internet
• 9% of all Internet visits
• over 1 billion members
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How to get friends to your page
1. Friends and family
2. Publish good content (posts)
3. Ads
4. Contests
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Edge-rank
Write engaging posts with substantial content.Publish o#en - several times per week.Post together with a good photo.
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Types of ads
1. Get more likes
2. Sponsored posts
3. Sponsored stories
4. Offer
5. Ad for web-page
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Sponsored post - advantages
• High ROI
• Visible for mobile users(50%)
• Interactive
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Targeting
• If they like any of your pages
• If they are friends to your fans
• Country and city
• Age, gender, family status
• Interests
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• "e prize should be something really a%ractive for the target group
• Keep it simple
Contests
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Company blog
Company Blog
0 25 50 75
Which medium is important for your marketing? (B2B)
%
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The company blog
Our company won a prizeLorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est.Läs Mer!
We got a big contractLorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est.Läs Mer!
Meet us as the company fairLorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel lorem et orci interdum aliquet non a lectus. Curabitur ante felis, tincidunt in aliquet eget, tincidunt id metus. Curabitur fringilla sagittis ipsum, vel interdum risus porta sed. Pellentesque fermentum cursus nisl non iaculis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed id tortor nunc, sit amet laoreet nibh. Duis turpis massa, interdum non vehicula et, facilisis ut est. In hac habitasse platea dictumst. Maecenas eu sem nec diam pellentesque aliquam sit amet in est.Läs Mer!
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• Members: Middel-aged professionals
• Best for:
• Recruitment, &nding jobs
• Sales prospecting B2B
• Long-term personal branding
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How many companies have got customers through social media
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
Twitter Facebook LinkedIn Företagsblogg
B2B B2C
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Premium Account
• With a premium Account you can contact a number of LinkedIn-members directly
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Twi"er
• Middle-aged, technical peeple, news people
• 140 characters
• Get many followers
• Follow interesting people
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Twi"er
• Twi%er’s strength: Fully open
• Best for customer support and direct communication
• Communicate with anyone in your business
• Channel for information and research
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Stuff hard to %nd time for
• Get more followers
• Find out content
• Publish regularly
• Check how it goes
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h"p://contentmarketinginstitute.com/2013/09/content-curation-add-value-commentary/
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Tweeted Times
h"p://tweetedtimes.com
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Conclusions
• Relationship marketing
• Content marketing
• Blog, SEO Google+
• Tools
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&ank You!Gustav Bergman
Kanban Marketing [email protected]
h"p://kanban.seTwi"er: @gustavbergman
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