Date post: | 03-Aug-2015 |
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Generating Big Bucks through Branding: How MSPs Benefit from Branding Their Service Offerings
Ted HulsyVice President of Marketing, [email protected]
Agenda
• Introduction: Antonio Stroman and The Brass Effect
• Partner Challenges• Why Branding Matters for MSPs• The Brass Effect: Partner Testimonial• Questions and Discussion
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The Brass Effect
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218 AXIS CloudSync users
Founded in 2009
Clients in North Dallas and around Texas
Clients include medical institutions, financial firms, non-profit organizations,
and more
3 employees
Partner Challenges
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• Product margins (hardware and software) are compressed
• Undifferentiated managed services margins are also under threat1
• Technology vendors (e.g., Microsoft, Carbonite, Dropbox) vending directly to clients
• Differentiation; standing out from the crowd
Talbot, Chris. "Microsoft to Cut Online Services Advisory Partner Commission." Talkin' Cloud. Penton Technology, 13 Jan. 2014. Web.
What is Branding?
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“A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.”
“If your business is not a brand, it is a commodity.”
– Al Ries, Marketing Professional
– Donald Trump
Why Branding is Important
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Branding helps businesses…
• Explain which products and services they offer
• Build value for their company and key stakeholders
• Explain what makes them unique and, more
importantly, why they exist
Why Branding Matters for MSPs
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• Establishes a strong MSP brand identity
• Provides the opportunity to create custom managed service bundles
• Helps MSPs target specific market niches
• Facilitates large service bundles and creates cross-sell opportunities
Client 1: Billing Company/Chiropractor
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Prospects• Why did they need a compliant file sync solution?
• How has AXIS CloudSync helped them?
Client 2: Accounting Firm
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• How did you educate this firm about the benefits of AXIS CloudSync?
• How has AXIS CloudSync helped them?
Client 3: Children’s Advocate
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Prospects• What were the challenges this client faced with privacy and their earlier use of Dropbox?
• How has AXIS CloudSync helped them?
Choosing Products and Vendors
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77%The Brass Effect’s gross margin on eFolder Anchor
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