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In 1932 in Calcutta, Mr. Ghulam Mohammed withH.H. Aga Khan and H.H. Nawab of Bhopal.

EFU life was nationalized in 1972, operated solelyGenral insurance Company.

Reemergence of company in private sector in 1990. Network of over 150 branches throughout the

country.

For Bancassurance, the Company has a relationship

with over 12 major banks.

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VisionOur Vision is to make EFU Life one of the most

respected and successful financial servicesorganization in the world.

MISSIONOur strategy to achieve our vision is: build our corecapabilities, serve our clients beyond their

expectations, adhere to our core values and be agood corporate citizen.

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VALUESCharacter: Our Business principles for achieving exceptional success are a

belief that our corporate conduct should based on uncompromisingintegrity, ethics and honesty.

Pride: We believe that people want to excel and that extraordinary resultcan be achieved, if given the right support and work climate.Service: Our clients are the reasons for being in business. We shall deliver

to them the highest quality of flawless service to win and keep theirloyalty.

Commitment: we nurture and develop our people to be good humanbeings, work together as a team to achieve our organizational objectivesand obligations, while at the same time fulfill their aspirations.

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BOARDOF DIRECTORSRafique R. Bhimjee

Taher G. Sachak

Hasanali Abdullah

Jahangir Siddiqui

Muneer R. Bhimjee

Saifuddin N. Zoomkawala

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Largest private sector life insurance company Strongest Financial base in the private sector

Highest paid up capital

Diversified Portfolio offering Best Value Products

Best performing investment funds Well trained sales force to provide solutions that

match your needs

Caring Customer support services

Prompt claim settlement Providing coverage to more than 1 million lives

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Marketing Branch less Baking

Low Cost Life Plans

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For individual Bank insurance

Group insurance

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We aim to achieve our objective by diversifying ourportfolios, relying on niche areas by developingnew products.

Employee training and continuously improving

service to our customers.

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STATELIFEINSURANCE AMERICANLIFEINSURANCECO. PAK. LTD.

EXCELINSURANCECOMPANY

HABIBINSURANCECOMPANY IGI INSURANCECOMPANY

NATIONALINSURANCECOMPANY

PICICINSURANCECOMPANY

NEWJUBILEEINSURANCECOMPANY NEWHAMPSHIREINSURANCECOMPANY

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2012 2011 2010

Total assets 37,894,307 28,030,064 22,162,735

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

Rs.

in

(000)

Total assets

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69 69.64

74.884

76.31 77

93.23

78

0

10

20

30

40

50

60

70

80

90

100

29-Jun-11 30-Sep-11 30-Dec-11 30-Mar-12 29-Jun-12 26-Sep-12 31-Dec-12 29-Mar-13

Closed Rate 69 69.64 74.8 84 76.31 77 93.23 78

Stock Price

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Being giant of insurance industry in private sectorEFU has great grip over the market, this was justpossible with its dynamic and vibrant management.

EFU Insurance has a vast range of Product and

services compare with its competitors and it isdesigning its products according to the need ofcustomers.

It has a competitive edge over its competitors byits vast range of product line t has to pay attentionon its marketing and its sale strategy.

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The company has registered strong profitability inthe last few years and continues in 2013.

The rating signifies the strong financial position ofthe company as well as confidence in the future

growth. Prospects, diversity of the product range,

significance of the distribution channels andcomprehensive systems and management

capabilities of the senior management. All these factors have placed EFU Life at the

forefront of the life insurance industry in Pakistan.