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The Introduction

differently.

sm

be/

Spring 2011

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be/ differentlydifferently. . ℠℠

’“”’“”

The definition

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The choice was always a crap shoot… Hire a publicity shop for its roster of

celebs and understanding of “the industry”• Get no strategy or creative approach OR

Hire a brand PR agency for the strategy

and consumer media relations• No experience, relationships or cred

within industry

3

Choice.

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Enfluence Group has the influential network of a Hollywood publicist and the strategic savvyof a seasoned brand marketer.

4

Be/differently.

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We are Experts in Entertainment PR & Brand Marketing and work with Iconic Brands and Cause-Related Organizations.

We engage and influence our client partner’s important audiences through influencer associations, media relations, relevant events, social media and mutually beneficial partnerships.

Be/differently.

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We help established and emerging artists with branding and publicity campaigns, including touring, releasing albums, leveraging social media and navigating the GRAMMY Awards process/telecast.

We train executives and transform them – through a series of professional development and training programs – into today’s “Dialogue Navigatorsm.”

Be/differently.

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“Ensider”

Quarterly eNewsletter

BeDifferentlyOnline.blogspot.com

(A Google-recognized Blog)

Facebook (more than 1,000 influential friends)

@enfluencerTWITTER

LinkedIn(Network of more

than 800,000)

Blog

Enfluence social Connect

(2500- influencer Outreach)

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Client Partners/

Projects

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G

Partner/wisely.

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Reaching Goals/

Uniquely

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ADDENDUM A:Case Studies

12

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♪navigating MUSIC’S BIGGEST AWARD

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ADDENDUM B

14

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Professional Development & Training Series

We Train Experts

Be/differently.

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Minute-by-Minute Crisis Comms Crash CourseA Real-Time, High-Pressure Crisis Communications Crash Course Simulation That

Packs Valuable Supplies for Your Comms First-Aid Kit. With real-world scenarios and ever-changing information and rumors, this customized program takes groups of 10-200 through Crisis Boot Camp to experience, understand and learn some invaluable

ins and outs of managing communications during a crisis.

Preparation: The Most Important Ensurance Policy

Hands-on, Process-Oriented Session that Covers the How, Who & What of developing, securing buy-in for, and preparing to execute an Effective Crisis

Communications Plan…before you need it.

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Be/differently.

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Hello?! Is This Thing On?!!Baby crying? Temperature of room is too cold? The PowerPoint projector stops working? Audience members keep checking their watches? “Hello?

Is This Thing On” is Public Speaking Executive Training with relevant, easy to incorporate Tips & Tricks to becoming a More Effective &

Engaging public speaker.

What’s the Story Now?!Media Relations & Media Interviewing Executive Training Covers

Tips, Tricks & Trends of a 24/7 Info World.

17

Be/differently.

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thank you be/be/differently.differently.

www.EnfluenceGroup.com

Ron W. Roecker310.384.5641 (cell)ron@enfluencegroup.comTwitter: enfluencerBlog: BeDifferentlyOnline.blogspot.com

Through a partnership with Carbonfund.org, Enfluence

Group operates daily at zero percent emissions.

Thank/sincerely.