Gerd Leonhard Media Futurist / The Futures Agency

Gerd Leonhard, Media Futurist CEO

Die Zukunft der Medien

From EgoSystem to ECOSystem:

The Future of Business, Culture,Media and Content

Gerd Leonhard Media Futurist / The Futures Agency

Drastic user empowerment means businesses must collaborate... or perish

Gerd Leonhard Media Futurist / The Futures Agency

Broadcast and Broadband

Network and Networked

Gerd Leonhard Media Futurist / The Futures Agency

War of the Worlds... Ego versus Eco. Closed vs Open

Gerd Leonhard Media Futurist / The Futures Agency

Ego Eco

Gerd Leonhard Media Futurist / The Futures Agency

Less connected, walled-in, self-sufficient

Hyper-connected and interdependent

Not invented here Proudly found elsewhere (PFE)

Return on Investment Return on Engagement

Closed Open *amap

Control Trust

Fear Confidence

Ego Eco

Gerd Leonhard Media Futurist / The Futures Agency

Yes, EgoSystems can - and do - work.

... but this may be the last good example for it

Gerd Leonhard Media Futurist / The Futures Agency

In the past, power was about what you can control

In the future, power is about what you can unleash!

hat-tip to Umair Haque

Gerd Leonhard Media Futurist / The Futures Agency

Not protection but engagement

Gerd Leonhard Media Futurist / The Futures Agency

Totally the wrong question...

Gerd Leonhard Media Futurist / The Futures Agency

The Ego versus Eco Wars

Gerd Leonhard Media Futurist / The Futures Agency

Source: Hugh MacLeod

Gerd Leonhard Media Futurist / The Futures Agency

We may really need this...!

Gerd Leonhard Media Futurist / The Futures Agency

Ecosystems are complicated. Openness is harder than Control. ‘Permanent Beta’ can be stressful.

Gerd Leonhard Media Futurist / The Futures Agency

Switching from Ego to Eco: Brazil...?

Gerd Leonhard Media Futurist / The Futures Agency

Brazil: $1.50 per month to solve music ‘piracy’

Gerd Leonhard Media Futurist / The Futures AgencyA New Social Contract

Gerd Leonhard Media Futurist / The Futures AgencyBranding becomes “Banding”

Ego …………………………………………Eco

Gerd Leonhard Media Futurist / The Futures Agency

Ego …………………………………………Eco

Not watering cans but sprinkler systems...!

Gerd Leonhard Media Futurist / The Futures Agency

Social media confronts us with the ‘ecosystem logic’

Gerd Leonhard Media Futurist / The Futures Agency

Ego …………………………………………Eco

The Future: Masses of Niches *and hits in Niches!

Gerd Leonhard Media Futurist / The Futures Agency

Some interesting ecosystem examples

Gerd Leonhard Media Futurist / The Futures Agency

It is becoming less and less feasible to ‘prosper alone’

Gerd Leonhard Media Futurist / The Futures Agency

My big do

Gerd Leonhard Media Futurist / The Futures Agency

My small do

Gerd Leonhard Media Futurist / The Futures Agency@gleonhard MediaFuturist.com