eHealth Conference 2012 Tina Campbell

Mobility for clinical and educational purposes

Tina CampbellFounder & Managing Director, RealTime Health

eHealth ConferenceWednesday 23 May 2012

2 of 46Tina CampbelleHealth Conference @ CeBIT Australia 2012


Digital IQ (digital competence)

Growth in mobile technology usage

Mobile health opportunities


Digital IQ


Digital IQ

• Digital competence (L2: Digital IQ index – Pharma & Healthcare Providers)


Digital IQ


• Understand the value of technology and weave it into the fabric of your organization (PWC: 4th Annual Digital IQ Survey)


Digital IQ


• Understand the value of technology and weave it into the fabric of your organization (PWC: 4th Annual Digital IQ Survey)

• Integrating technology into the way companies plan, innovate, measure results, interact with customers, and ultimately creates value (PWC: 4th Annual Digital IQ Survey)


Digital IQ=Shareholder valueL2 Think Tank 2011



Smartphone penetration

per capita (Australia)

47%


Smartphone Penetration 2011

Source: TomiAhonen Consulting Analysis December 2011

US Census, Singapore Statistic, Australia Bureau of Statistic


Australian Media Tablet Penetration

2.6 million users in 2012

The Telsyte Australian media tablet study 2012


Australian Media Tablet Penetration

2.6 million users in 201211 million users by 2016

The Telsyte Australian media tablet study 2012


In the USA, health information was the fastest-growing content category in 2011

Key Insights from 2011 and What They MeancomScore

Mobile Adoption and Behaviour Patterns



134% audience growth





134% audience growth

Reaching 18.5 million US mobile users




82% of US respondents use their smartphone for research or to read news.

Almost one third of these (27%) have used their smart phone to look up health related information.

The Mobile Movement Study Google/Ipsos OTX MediaCT

Apr 2011



53% of respondents use their smartphoneat the doctor’s rooms.

The Mobile Movement Study Google/Ipsos OTX MediaCT

Apr 2011





87% of Smartphone owners access the internet on their handheld.

Smartphone adoption and usagePew InternetJuly 11, 2011



87% of Smartphone owners access the internet on their handheld.

25% said they mostly go online using their phone rather than a computer.

Smartphone adoption and usagePew InternetJuly 11, 2011





Fastest growing demographic segments in the US:• Households with 6+ persons• Retirees• People aged 55-64• Household income under $25k




Older people in Australia are online

The proportion of people aged 65 + using the internet almost doubled between 2007 and 2011 (29.8%-56.7%)

Older Victorians Online

COTA Victoria and Ellis Jones 2012


23% of US internet users

with a chronic condition go online

to find others with a similar health condition

PEW internet and the American Life Project 2011





Healthcare Professional app


1.4 mil active users

340,000 US physician users (approx 50% of US physicians)


Drug interactions

Safety information for prescription and over the counter medicines.

Disease information

Notifications

App directory

Samples and literature





Type 2 diabetes


Type 2 diabetes

Type 1 diabetes


Type 2 diabetes

Type 1 diabetes

Coronary Heart Disease


Type 2 diabetes

Type 1 diabetes


COPD


Type 2 diabetes

Type 1 diabetes


COPD

Osteoarthritis


Type 2 diabetes

Type 1 diabetes


COPD

Osteoarthritis

Osteoporosis


Type 2 diabetes

Type 1 diabetes


COPD

Osteoarthritis

Osteoporosis

Depression


Summary


SummarySmartphone and tablet penetration

is growing rapidly



is growing rapidly

Health is the fastest growing category of

mobile content



is growing rapidly

Health is the fastest growing category of

mobile content

Opportunity!


Tina [email protected]

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eHealth Conference 2012 Tina Campbell

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