Date post: | 15-Apr-2017 |
Category: |
Presentations & Public Speaking |
Upload: | ehma |
View: | 192 times |
Download: | 0 times |
The current situation
in the European Hospitality Industry
Susanne Kraus-Winkler
President of HOTREC
Hospitality Europe
EHMA General Assembly, 8 April 2016, Cyprus 2
HOSPITALITY EUROPE
EHMA General Assembly, 8 April 2016, Cyprus 3
HOSPITALITY EUROPE
EHMA General Assembly, 8 April 2016, Cyprus 4
HOSPITALITY EUROPE
EHMA General Assembly, 8 April 2016, Cyprus 5
HOSPITALITY EUROPE
Our challenges today
Digitalisation – new “digital economy”
New business models outside of our existing Current legal systems – unfair competition
Emergence & extension of shadow hospitality economy
EHMA General Assembly, 8 April 2016, Cyprus 6
HOSPITALITY EUROPE
10 steps Chart towards a sustainable and responsible “sharing” economy
e.g.
Integrate activity into legislation
Establish processes for registration / permit
Measure the activity
Enforce requirements for safety and security
Comply with fiscal requirements
EHMA General Assembly, 8 April 2016, Cyprus 7
HOSPITALITY EUROPE
The Online Distribution challenge: 150.000 hotel and similar enterprises in Europe vs. 3 booking giants in control of 90% of OTA bookings Result: • Imbalance in market power • Loss of control over the business • Similar terms and conditions including parity clauses
(best prices, full availability, etc.)
EHMA General Assembly, 8 April 2016, Cyprus 8
HOSPITALITY EUROPE
Rate Parity & OTAs The current legal situation
Recent developments in Europe: • Germany competition authority banned parity clauses of
Booking.com and HRS • France banned parity clauses by law • Italy on same track
Restore the entrepreneurial freedom of hoteliers
EHMA General Assembly, 8 April 2016, Cyprus 9
HOSPITALITY EUROPE
The industry’s initiative:
Campaign for
An initiative of the European hotel industry to highlight the benefits of booking direct.
EHMA General Assembly, 8 April 2016, Cyprus 10
HOSPITALITY EUROPE
Athens GA, 17-18 October 2013
EP report on tourism (29 October 2015) The European Parliament ...
“emphasises that the current legislation is not suited to the sharing economy, …” (Paragraph 111) “… considers, furthermore, that for the sake of consumer protection the security, safety and health regulations applicable to the traditional tourism sector should also apply to tourism services provided on a commercial basis
within the sharing economy;” (Paragraph 112)
EHMA General Assembly, 8 April 2016, Cyprus 11
HOSPITALITY EUROPE
one step taken
Interchange fees: • From 9 December 2015 MIF reduced for consumer
cards • 0.3% for credit cards / 0.2% or 0.07 € for
debit card (better national rules possible)
EHMA General Assembly, 8 April 2016, Cyprus 12
HOSPITALITY EUROPE
HOT topics at EU level
Data Protection - regulation in trilogue, Data Protection Office, etc.
Accessiblity - European Accessiblity Act, Lobbying to start, long way,…
Visa Package – tourist visas, Hotrec supports, 6,6 Mio +,….
Sustainability - 8 key priorities of C. Bienkovska, energy &
environmental policies like plastic bag discussion, zero energy hotels, ….
Package Travel Directive, Payment Cards,
EU report on Tourism
Official Food controls - transparency, financing of controls, fraud
EHMA General Assembly, 8 April 2016, Cyprus 13
HOSPITALITY EUROPE
HOTREC Task Forces & Working Groups
Distribution TF
Restaurant & Pub TF – food waste, nutrition taxes, food labelling
& allergenes, black box / cash registers, HACCP procedures, alcohol, review sites and brewery contracts,….
Late night entertainment – opening/closing times, intellectual
property rights, responsible drinking,….
Quality Board – Quality & standards discussion in the EU
institutions
SSD Committee – social dialogue with unions ( European skills
passport, working time directive, refugees,…)
History & Development
2007 Corporation of Austria – Germany – Switzerland
2009 21 HOTREC-principles
Dec. 2009 Hotelstars Union, 7 founding members
(AT, CH, CZ, GE, HU, NL, S)
2010 roll-out new hotel classification
2011 HSU-enlargement: Estonia, Latvia, Lithuania, Luxembourg
2012 HSU-enlargement: Malta
2013 HSU-enlargement: Belgium, Denmark, Greece
2015 HSU-enlargement: Liechtenstein
14
16 Members & 3 Observers
Full Members:
– Austria, Czech Republic, Denmark, Estonia, Germany,
Hungary, Latvia, Liechtenstein, Lithuania, Malta, Netherlands,
Sweden, Switzerland
Implementing Members:
– Belgium, Luxembourg
Associated Member:
– Greece
Observers:
– France, Ireland, Italy
15
★ HOTREC-membership = pre-requisite
★ Only nation-wide membership,
no regions
★ Official requests from
countries worldwide
Membership
16
Facts & Figures
More than 20,000 classified hotels within Hotelstars Union
Representing a market with more than 180 million inhabitants
International trademark registration (HOTELSTARS.EU)
1-5* (including Superior in every category)
270 harmonized criteria (mandatory „M“ plus optional criteria)
17
Points system
18
Regular revision of criteria
Six-years-rhythm: now valid from 2015-2020
Revision of criteria based on worldwide online market research
to cover the needs and expectations of the market
Scientific support from the University of St. Gallen and
Ecole Hotelière de Lausanne (Switzerland)
www.hotelstars.eu
19
EHMA General Assembly, 8 April 2016, Cyprus 20
HOSPITALITY EUROPE
HOTREC – The voice of the industry
Umbrella Association of Hotels, Restaurants and Cafes in Europe
43 National Associations 29 European countries The voice of the hospitality industry at EU level
EHMA General Assembly, 8 April 2016, Cyprus 21
HOSPITALITY EUROPE
Thank you for your kind attention!
www.hotrec.eu