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Top 7 Strategic Plan Goals for Public Libraries
Stephen Abram, MLSEducation Institute WebinarFeb. 28, 2013
It’s simple really, shift happens, gedoverit
• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digital
and physical• Content will (is already) be dominated by non-text (gamification, 3D,
visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is for
dummies• The single purpose anchored device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creation
and successful library strategies will align with that• Librarians will need to focus primarily on professional service(s) and
strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness) . . . Service Professionals NOT Servants
• E-Learning, collections and metadata will go to the cloud massively
Library MegatrendsIt doesn’t take a genius to see librarian skills and competencies applied to the trends and issues in library communities in very strategic ways.
Public Libraries
• Recommendations (Bibliocommons, LibraryThing for Libraries / Book Psychic) • Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections and space• Bi-directional Partnerships• Education and Learning – REALLY committing to learning and credits / diplomas / certificates• A volatile supplier space• Renewed advocacy moves to Influencing and selling
Consortia
• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal• EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives
Deer in headlamps slide here.
Libraries core skill is not delivering information
Libraries improve the quality of the question
and the user experience
Libraries are about learning and building communities
Libraries Have Seasons
Librarian Magic
SmellyYellowLiquid
OrSex
Appeal?
The Complex Value Proposition
•What are your goals?
•What are their goals?
•Is there a difference?
What are the goals?
NounsBooks, eBooksMagazinesWebsitesBuildings, BranchesRoomsDesksProgramsNouns can be warehoused and ‘cut’
VerbsServeAnswerEngageLinkEntertainTell a storyDoAction verbs imply dynamism and impact
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Retail Sales Down?
Teen Reading Down?
Titles Down?
Circulation Down?
Reading Down?
NO
NO
NO
NO
NO
Focus on the REAL IssuesNot BOOKS! The experience
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
So What Should Your Public Library Priorities Be?
1. Community Focus?Or Engagement?Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing
gets done• Priorities are SMART: Specific, Measurable, Attainable,
Relevant, & Time bound• Look for partnerships that add value
AmazonChapters/IndigoBarnes & NobleBN BookBrowser
BordersSuggestica
Inside a Dog (teens)MySpace BooksBooks We Like
OCLC's FictionFinderAll ConsumingLibraryThingNext Favorite
StoryCodeRating Zone
Hypatia and AlexLitWhichBook.netAllReaders.comReader's Robot
gnooks
2. Programs --- More, more, moreUp Your Game• Align with Collections – every collection must be justified by
programs• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners
What are the real issues?
• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives• Discovery versus Search versus Deep Search• eLearning units and program dissemination • Citation and information ethics• Content and repository archipelagos
• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
3. Experience PortalsThe Virtual ‘Branch’Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded including
librarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood
The new bibliography and
collection development
Ask Us, KNOWLEDGE
PORTALSKNOWLEDGE,
LEARNING,INFORMATION &
RESEARCHCOMMONS
4. Learning StrategiesUp Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, Khan
Academy, etc.)
5. Get real about homeworkUp Your Game• Understand the new Common Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student experiences
and educational goals• Understand human development from early years through
teens• Connect across developmental stages, link • Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
6. Take Branding to the Next LevelUp Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
7. Collections AlignmentUp Your Game• Grow collections investments in strategic areas (for example
economic impact, jobs, early years, hobbies, political alignment, homework, …)
• Develop hybrid strategies that are consistent for digital and print and programs
• Be obsessive about recommendations and advice• Integrate virtual and physical - hybridize
8. Uncomfortable Bonus: SacrificeUp Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
Being More Open to Comment
Being More Open to Criticism and Feedback
Being More Open to Recommendations
Support Aspiration
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
‘New’ Library CulturesSupport Your Team
Being More Open Experimentation, Pilots and Innovation
Being More Flexible
Being More Open to Risk
Being Open to a Mosaic of Solutions
Being Open to Ambiguity
BeMoreOpen to SocialTechnologiesand UnintendedConsequences
Being Comfortable with Speed
Being Open to New Ideas
Letting Go of Control
Remove the Borders Inside Libraries
Be the Change We Want to See
Remove the Borders In the Library Community
Be the Change We Want to See.
Remove theBorders Between
Libraries and Users
Be the Change We Want to See.
Be Inspirational
Know What Makes Us Different
Finding Our Voice and Using It
Tell Your Story: Until lions learn to write their own story,
the story will always be from the perspective of the hunter not the hunted.
The power of answers
Honest to G*d – Let’s Encourage Some Fun!
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners
Cel: [email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: @sabram
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