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Eight Reasons Why Your PR Should Avoid PR Software at All Cost!

Date post: 15-Apr-2017
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Eight Reasons Why Your PR Should Avoid PR Software at All Cost! Take a look at these eight reasons why you should steer clear of any fancy software:
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1/13Eight Reasons Why Your PR Should Avoid PR Software at All Cost!

Take a look at these eight reasons why you should steer clear of any fancy software:

2/13

Why Use Media Database Software, When All Your Xls Are Fine

We all have our own xls sheets, don’t we?

Each table in its own unique format and

copying contacts from one file to another

is such a joy! Even when you lose a file,

there’s a chance you have another ten

somewhere on your hard drive at home.

Or maybe hidden somewhere in your

corporate cloud. Worst comes to worst, it’s

most definitely on one of your colleagues’

desktop? Why should you give all of this

up for online software accessible from all

over the world?

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3/13

Nobody Likes Visually Attractive, Interactive Press Releases

Everyone knows that the press release

is the MOST ESSENTIAL tool of every PR

pro. So why venture into the unknown.

Stay traditional, “if it ain’t broke don’t fix

it.” Why should you elevate your game

with embedded videos or social media

feeds, when your brand’s copy is what

matters the most? Just put it all into

a single PDF and let it fly. It’ll do the

job as it always did. PS. Plus, that “one

picture’s worth a thousand words” thing –

don’t believe the hype!

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4/13

Attachments Have Worked Since Email’s Been Invented. Why Would You Drop Them Now?

3 Speaking of PDFs, you’ve always been

sending them attached to your emails,

haven’t you? And it worked! Of course,

maybe sometimes the files were too large

to be delivered. Maybe some people

complained about the size or viewing

problems on mobile. But hey, this is how PR

works. No need to rock the boat and use

online, attachment‐free press releases that

work on every device. Too easy!

5/13

No Need for Mass Mailings, You Have Plenty of Time to Write Each Separately

As a PR pro, you take your job seriously.

Every single assignment requires your

maximum attention, even if it means 4

hours spent on sending personalized

emails to these 50 journos from your xls

media base. I mean, CRM mass mailing

tools would give the very same result

at a much shorter time, but you certainly

wouldn’t feel that passion, devotion and

engagement with your work that you feel

now, right?

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6/13

Why Should Journos Need Your Online Brand Journal? They’ve Got Your Phone Number!

Ok, so there are those online brand

journals, press offices or whatever,

but does anyone really need all that?

All the reporters you care about already

have your phone number, and if they

don’t – well, it’s got to be somewhere on

your corporate website! So why bother

publishing your press releases on that

silly brand journal, if you can share it

the old‐fashioned way? Heavy‐weight

attachments rule the world once again!

5

7/13

Traffic Measurement Is for Marketing

Most online activities can be tracked – so

what? Traffic measurement and analysis

is something obviously to be left for

marketing. We in the PR business, we are

conservatives and proud of it.

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8/13

You’re paid based on the coverage, not

traffic, so play your position and let

others do their job! And if the coverage’s

not enough, you simply can send your

pitches to a wider audience. Someone

has to publish your story, eventually!

Traffic Measurement Is for Marketing6

9/13

Why Should You Rely on Data When You Can Trust Your Good Old Instinct

A follow‐up is one of these little moments

when you can actually pick up the phone

and talk to each reporter from your

precious xls. “Hey, did you get my press

release?” “Was that interesting to you?”

“Do you need any further information

about our brand?” – we all love these

questions and so does the other side, I’m

sure they do.

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10/13

Why Should You Rely on Data When You Can Trust Your Good Old Instinct

7 It’s a fact that a basic CRM tool would

provide you with the right data showing

who received, opened and clicked on

your email, but then you would have to

give up that beautiful follow‐up ritual that

makes you feel that human bond with your

contacts?

11/13

Forget About Cost‐Efficiency – Pure Traditional PR Is Worth All the Money

Last but not least, some may tell you

that PR software allows you to save lots

of money and hours. True. But, on the

other hand, PR is an art, and as such it’s

worth any and all your resources.

You can always find savings in marketing

or production, but when you have such

a silver‐tongued PR, you just want to let it

loose – no matter the cost!

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12/13

. Tools to Make Your Content More Visible

request a demo read our magazine

13/13

Prowly makes it easier to manage media relations, create great content and pitch your stories to relevant audiences. No matter whether you’re a freelancer or a big agency, working alone or in a team, Prowly will make your content more visible


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