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Eight Reasons Why Your PR Should Avoid PR Software at All Cost!

Date post:15-Apr-2017
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  • 1/13Eight Reasons Why Your PR Should Avoid PR Software at All Cost!

    Take a look at these eight reasons why you should steer clear of any fancy software:

  • 2/13

    Why Use Media Database Software, When All Your Xls Are Fine

    We all have our own xls sheets, dont we?

    Each table in its own unique format and

    copying contacts from one file to another

    is such a joy! Even when you lose a file,

    theres a chance you have another ten

    somewhere on your hard drive at home.

    Or maybe hidden somewhere in your

    corporate cloud. Worst comes to worst, its

    most definitely on one of your colleagues

    desktop? Why should you give all of this

    up for online software accessible from all

    over the world?


  • 3/13

    Nobody Likes Visually Attractive, Interactive Press Releases

    Everyone knows that the press release

    is the MOST ESSENTIAL tool of every PR

    pro. So why venture into the unknown.

    Stay traditional, if it aint broke dont fix

    it. Why should you elevate your game

    with embedded videos or social media

    feeds, when your brands copy is what

    matters the most? Just put it all into

    a single PDF and let it fly. Itll do the

    job as it always did. PS. Plus, that one

    pictures worth a thousand words thing

    dont believe the hype!



  • 4/13

    Attachments Have Worked Since Emails Been Invented. Why Would You Drop Them Now?

    3 Speaking of PDFs, youve always been sending them attached to your emails, havent you? And it worked! Of course, maybe sometimes the files were too large

    to be delivered. Maybe some people

    complained about the size or viewing

    problems on mobile. But hey, this is how PR

    works. No need to rock the boat and use

    online, attachmentfree press releases that

    work on every device. Too easy!

  • 5/13

    No Need for Mass Mailings, You Have Plenty of Time to Write Each Separately

    As a PR pro, you take your job seriously.

    Every single assignment requires your

    maximum attention, even if it means 4

    hours spent on sending personalized

    emails to these 50 journos from your xls

    media base. I mean, CRM mass mailing

    tools would give the very same result

    at a much shorter time, but you certainly

    wouldnt feel that passion, devotion and

    engagement with your work that you feel

    now, right?


  • 6/13

    Why Should Journos Need Your Online Brand Journal? Theyve Got Your Phone Number!

    Ok, so there are those online brand

    journals, press offices or whatever,

    but does anyone really need all that?

    All the reporters you care about already

    have your phone number, and if they

    dont well, its got to be somewhere on

    your corporate website! So why bother

    publishing your press releases on that

    silly brand journal, if you can share it

    the oldfashioned way? Heavyweight attachments rule the world once again!



  • 7/13

    Traffic Measurement Is for Marketing

    Most online activities can be tracked so

    what? Traffic measurement and analysis

    is something obviously to be left for

    marketing. We in the PR business, we are

    conservatives and proud of it.


  • 8/13

    Youre paid based on the coverage, not

    traffic, so play your position and let

    others do their job! And if the coverages

    not enough, you simply can send your

    pitches to a wider audience. Someone

    has to publish your story, eventually!

    Traffic Measurement Is for Marketing6

  • 9/13

    Why Should You Rely on Data When You Can Trust Your Good Old Instinct

    A followup is one of these little moments when you can actually pick up the phone

    and talk to each reporter from your

    precious xls. Hey, did you get my press

    release? Was that interesting to you?

    Do you need any further information

    about our brand? we all love these

    questions and so does the other side, Im

    sure they do.


  • 10/13

    Why Should You Rely on Data When You Can Trust Your Good Old Instinct

    7 Its a fact that a basic CRM tool would provide you with the right data showing who received, opened and clicked on your email, but then you would have to

    give up that beautiful followup ritual that makes you feel that human bond with your


  • 11/13

    Forget About CostEfficiency Pure Traditional PR Is Worth All the Money

    Last but not least, some may tell you

    that PR software allows you to save lots

    of money and hours. True. But, on the

    other hand, PR is an art, and as such its

    worth any and all your resources.

    You can always find savings in marketing

    or production, but when you have such

    a silvertongued PR, you just want to let it loose no matter the cost!


  • 12/13

    . Tools to Make Your Content More Visible

    request a demo read our magazine


  • 13/13

    Prowly makes it easier to manage media relations, create great content and pitch your stories to relevant audiences. No matter whether youre a freelancer or a big agency, working alone or in a team, Prowly will make your content more visible


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