EIP-AGRI Seminar‘Promoting creativity and
learning through agricultural knowledge systems and interactive innovation’
3-4 December 2015Dublin, Ireland
All information of the workshopavailable on www.eip-agri.eu
at the event webpage
http://ec.europa.eu/eip/agriculture/node/1336
Innovative agricultural media:
www.mykuhtube.de
Amos Venema, 04.12.2015
Story-teller: Amos Venemawww.milchhof-venema.de
Amos Venema, 04.12.2015
1. Our Dairyfarm
2. What is My KuhTube?
3. When, why and how did we start!
4. Success?
5. Conclusion
Amos Venema, 04.12.2015
1. Our dairyfarm
• 113 ha (60 ha own: 8,00 ha corn, 105 ha grassland)
• 61 ha contractual nature conservation (naturepreserve/FFH)
• 35 ha water protection area
• Family worker: 2,3 ca. 620000 kg milk/familyworker
• Milk yield 2015/2016: 1,45 Mio. kg
• milk/ha: ca. 12000 kg
• cows: 170 HF (yield/cow: 8500 kg, 4,15 % fett and3,35 % protein) 380 Tage
Amos Venema, 04.12.2015
2. What is MyKuhTube?
Amos Venema, 04.12.2015
My KuhTube© PR Konzept
© Landesvereinigung der Milchwirtschaft Niedersachsen e.V. / creativteam communications GmbH
Amos Venema, 04.12.2015
3. When, why and how did we start?
Amos Venema, 04.12.2015
• > 500 times in print media
• > 20 TV reports (2 live shows)
• > 30 reports on the radio
• > 610.000 clicks on YouTube
• > 150.000 Clicks for “Amos aus Ostfriesland“
• > 350.000 clicks on www.mykuhtube.de, (over250.000 returning visitors)
• Presentations on all major consumer and
farm shows in Germany
4. Success
Amos Venema, 04.12.2015
5. conclusion
• We show the consumer; how we live with, for
and from the cows
• We are the experts -
and not peta or other NGOs
• The urban people have to learn more about
the rural culture and sustianable dairyfarms
• www.mykuhtube.de is a big success
Amos Venema, 04.12.2015
Only positive news, emotions and means can
convince the consumer to buy our products!
„He is my boss, but always remenber: we pay the bills!“
Contact:
Amos Venema
Milchhof Venema
Jemgumgeise 4
D 26844 Jemgum
Tel.: +49 49 58 / 910596
www.milchhof-venema.de
