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El deal zone pod roi_hs v1.0

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eZeeLINK – Hotel Website Booking Engine Return on investment Deal Zone POD Version 1.0 Next Review Date: 1 Jan 2012
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Page 1: El deal zone pod roi_hs v1.0

eZeeLINK – Hotel Website Booking EngineReturn on investment

Deal Zone PODVersion 1.0 Next Review Date: 1 Jan 2012

Page 2: El deal zone pod roi_hs v1.0

Deal Zone POD – What is it?

An advanced ‘plug and play’, sales and marketing widget for a Hotel Website

Facilitates different options to entice Guests while booking on Hotel Website

Non Technical tool for implementing marketing ideas

Captures your attention on first point of contact

Page 3: El deal zone pod roi_hs v1.0

Deal Zone POD – The Concept

Highlight the right content

Dynamically design & show case deals

Cost effective

Complete control of the hotel without external intervention

Easy to use

Save on advertising and publishing deals

Improve loyalty by giving deals on own website

Page 4: El deal zone pod roi_hs v1.0

Deal Zone POD – What it does?

Show what you got

Room rate discounts

Additional room nights

Room upgrades

Compliments

Hotel partner compliments

Page 5: El deal zone pod roi_hs v1.0

Deal Zone POD – What other websites do?

What traditional websites do

Static or too heavy

Information over load

Don’t guide a customer towards selection

Don’t capture interest

Page 6: El deal zone pod roi_hs v1.0

Deal Zone POD – What other websites do

Your customers need not be one of them!

Page 7: El deal zone pod roi_hs v1.0

Hotel website with vertical deal POD

For live demo visit ezeehotel2.com

Hotel Website – Vertical Deal Zone POD

Page 8: El deal zone pod roi_hs v1.0

:WINTER BONANZA NAME OF THE DEALROOM TYPE

DEAL DESCRIPTION

Hotel Website – Vertical Deal Zone POD

Page 9: El deal zone pod roi_hs v1.0

Hotel Website - Horizontal Deal Zone POD

Page 10: El deal zone pod roi_hs v1.0

Hotel Website - Horizontal Deal Zone POD

Page 11: El deal zone pod roi_hs v1.0

Deal Zone POD – Configure deals

Page 12: El deal zone pod roi_hs v1.0

Deal Zone POD – Customise

Page 13: El deal zone pod roi_hs v1.0

Customizable Vertical Deal Pod Configuration

Page 14: El deal zone pod roi_hs v1.0

Traditional way of advertising

Hotel Best Inn – Avail Great seasonal discounts

Contact – 001 – 1127689763 & book now!

But that was last

years offer

Sorry, What deal

did you say?

I cant hear you..

Helloo! Do You speak

English!Or the Classic…Number busy!End of call!

Page 15: El deal zone pod roi_hs v1.0

Traditional way of advertising

Hotel Best Inn – Avail Great seasonal discounts

www.hotelbestinn.com & book now!

Lets consider online bookingSame old dealsHigh costs to publish on websiteStatic site doesn’t lead to conversionCustomer feels “Lack of new offers”Looks for better deals

Page 16: El deal zone pod roi_hs v1.0

To see your marketing strategies in action

Plan offers and deals, send to web designer – 1day

Designers job - 1 day

Educate receptionist about new deals

Deals require modifications when they fail to work

Repeat the entire process every time

Room availability cannot be updated on website

Websites and traditional adverts don’t convert, they only

highlight

Page 17: El deal zone pod roi_hs v1.0

Deal Zone POD

One time purchase cost - INR 5,000

Annual maintenance cost - INR 1,000

A check with Google analytics states:

At least 100 customers everyday leave a website without

booking

They don’t find what they are looking for

If LRP = INR1500

Implies you loose INR1,50,000

Page 18: El deal zone pod roi_hs v1.0

Deal Zone POD – Helps you sell more rooms

What if using a simple widget gave you optimized

conversion?

Know what deals attract the crowd and retain only those

Convert all customers by designing suitable options

Gear up to aggressive selling

Ramp up you website to help strike the right deal

Page 19: El deal zone pod roi_hs v1.0

Deal Zone POD – Return on investment

If 1 customer books 1 room for 3 nights you’re already

generating profit!

Now would you want to compromise this cost for an

roi of 3 rooms per year?

Year Year 1 Year 2 Year 3

Investment 5000 1000 1000

ROI 3.33 rooms/year

0.66 rooms/year

0.66 rooms/year

Page 20: El deal zone pod roi_hs v1.0

Deal Zone POD – Top 5 Reasons to Buy

Top 5 Reasons to Buy

Conception to action in 60 seconds

Sell more rooms – Increase Occupancy

Deals are placed in the Home page in an attractive

format.

Guests come to know about the deals without going to

booking engine

Dynamic scrolling of deals on the Hotel home page

Hassle free installation

Page 21: El deal zone pod roi_hs v1.0

Thank You very much for your time.

We feel Privileged.


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