All Travel Markets Move Online:Latin America Included

September 23, 2011 travel innova virtual forum, Peru

Patricia RasoreDirector, Latin America

PhoCusWright Inc.

© 2011 PhoCusWright Inc. All Rights Reserved. 2

Low

erH

ighe

r

Onl

ine

Trav

el P

enet

ratio

n

Lower HigherAnnual Growth Online Sales

U.S.

U.S.

FRANCE

GERMANY

ANZ

ITALY

CHINA

SCAN

U.K.

SPAIN

SING

MEXICO

CHILE

BRAZIL

PERU

COL

ARG

JAPAN

INDIA

U.S.

Europe

APAC

LATAM

Source: PhoCusWright’s Global Online Travel Overview Second Edition

Global Opportunities Matrix

© 2011 PhoCusWright Inc. All Rights Reserved. 3

2008 2009 2010 2011 20120

10000200003000040000500006000070000

3,759.1 4,194.2 6,023.4 7,750.8 9,429.1972.6 1,412.3 2,178.7 3,426.7 4,947.8

50,665.346,667.6

49,798.151,609.2

53,721.6

Supplier Website OTA Offline Bookings

Online Penetration 9% 11% 14% 18% 21%

Online Growth 19% 46% 36% 29%

The Latin American Online Leisure/Unmanaged Business Travel Market, Total Gross Bookings (US$B), Online Growth and Penetration, 2008-2012

Source: PhoCusWright's Latin America Online Travel Overview, 2011

52.354.1 58.062.8

68.1

© 2011 PhoCusWright Inc. All Rights Reserved. 4

Latin America: What’s Now, What’s Next

Currently, the biggest opportunity in online media is social media

Demand for travel technology solutions accelerates

20% smartphone penetration critical mass to be reached by year end

Coming soon, biggest opportunity could become flash sales

© 2011 PhoCusWright Inc. All Rights Reserved. 5

The Future Is A Real-Time, Connected Marketplace

Thank you!

Any questions?

prasore@phocuswright.comTwitter @patrasore