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El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for...

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Experiencias aprendidas en la Asamblea de la National Society of Professional Surveyors y el Congreso Internacional de Agrimensura en Colombia. Ruth L. Trujillo Rodríguez Presidenta Instituto de Agrimensores 30 de noviembre de 2017
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Page 1: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Experiencias aprendidas en la Asamblea de la National Society of

Professional Surveyors y el Congreso Internacional de Agrimensura en

Colombia.

Ruth L. Trujillo Rodríguez

Presidenta

Instituto de Agrimensores

30 de noviembre de 2017

Page 2: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Experiencia en la Asamblea de Otoño

de la National Society of Professional

Surveyors: Presentación de varios

estados en la reunión de Young

Surveyors Network

▪ The experience of Maryland

▪ The experience of Oregon

▪ The experience of Rhode Island

▪ The experience of Idaho

Page 3: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

El futuro de la Agrimensura y sus áreasde impactoExperiencia en el Congreso de Agrimensura celebrado en Bucaramanga, ColombiaLa experiencia de Uganda, Costa Rica y DenmarkEl Plan de Desarrollo y Crecimiento de la Agrimensura 2017-2019 y sus áreas de impacto, Instituto de Agrimensores

Page 4: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

The NSPS Young Surveyors Network is modeled after the International Federation of Surveyors (FIG) Young Surveyors Network. Our aim is to establish a national network of Young Surveyors within NSPS and its affiliate organizations.

The NSPS Young Surveyors are defined by surveyors aged 35 years or under, students of surveying or those surveyors within 10 years of graduating from a Bachelor or Master’s Degree. Every surveyor is welcome to join to the group; however the focus is to provide support for those individuals that meet the definition.

Page 5: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we
Page 6: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Visibility Advertising

Representation

Planning

Page 7: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

The experience of Maryland

Rebranding Activities foryounger people

Mentorship, Internships and

Schools

CST Theme Activities

Page 8: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

The experience of Oregon

Rebranding Supporting Members “The Oregon Surveyor” Schools

GIS Social Media

Page 9: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

The experience of Rhode Island

Rebranding Mentorship, Internships and

Schools

Page 10: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

The experience of Idaho

QR Code Marketing/Promotions

Page 11: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Marketing strategies

A new symbol Outreach

How to get the job description

in front of people

Boys scoutGet involve at

the college levelPlanning a

national symbolReconfiguring

Trigstar

Involved in STEM programs

Mentorship

Open house and recruiters

from Universities

Page 12: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we
Page 13: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Different countries have been reporting

similar problems, including low student

numbers, closure of surveying courses, and

an aging profile of the professional surveyor,

among many others.

Some of these countries have established

new and radical approaches that have

resulted in increasing interest of young

professionals becoming land surveyors.

Page 14: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Revise curriculum

Learn new competences

Create linkages with developing

world

Participate in policy

formulation

Involve young people

Encourage more women

Page 15: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Measurement

Management

Page 16: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we
Page 17: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we
Page 18: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we
Page 19: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Based on the

analysis of the

current state of the

profession, 3 impact

areas were identified

as part of the new

Plan to change the

course:

Audience Development • To expand the scope and reach of land

surveying/land surveyor and to educate on this matter.

Image and Branding • To create a new brand and image for

land surveying that encourages new professionals into the field.

Regulations and Licensing • To study and analyze the viability of

revising all current requirements.

Page 20: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

There are other professionals that rely on land surveying

techniques, science and technology. Land Surveying

needs to embrace this and integrate them into the

profession. Just because they are not professional

surveyors doesn’t mean they are not part of the family

(lets broaden our scope and our audience).

Just Us They are more than us

Page 21: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Yea

r

Outcomes

1 Develop a new and broader definition for land surveying/land

surveyor, based on the wide spectrum of capabilities, services

offered and use of high-tech tools as establish in the official

definitions for NCEES, FIG and NSPS.

Establish a plan to integrate new areas/services identified into

the profession and the Institute’s core programs.

Create a recruiting and mentorship program for existing and

new programs.

2 Establish metrics to measure the success of all the

educational programs, including new ones integrated into the

Institute.

To expand the scope and reach of land surveying/land surveyor

and to educate on this matter.

Page 22: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

There are several issues with land surveying image in

Puerto Rico.

• They don’t know what we do (they even confuse us

with “agronomos”)

• They think all we do is land segregations

• They have an image of a “viejito con un palito”

This is what they think of us This is what they should think

Page 23: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Year Outcomes

1 Develop a new brand that connects with current professionals

and allows the Institute to better engage with young students

and other potential prospects for becoming land surveyors.

Launch the new branding to land surveyors so they can

embrace it and help the Institute's new branding and

audience development efforts.

2 Overall increase the general public’s awareness and

recognition of land surveying.

To create a new brand and image for land surveying

that encourages new professionals into the field.

Page 24: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

The harder we make it for a person to become a land

surveyor, the less likely they will want to join the

profession. We can make it less difficult and at the same

time, protect the quality of the profession.

The road to become

a land surveyor Go right ahead!!!

Page 25: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

Yea

r

Outcomes

1 Create a special committee responsible for the

development of a study regarding the viability of revising

currents regulations.

Present the conclusions of this study to the directors’

board.

2 Implement the recommendations of the study.

To study and analyze the viability of revising all current

requirements to achieve the professional license.

Page 26: El Futuro de la Agrimensura y sus Tendencias Internacionales · To create a new brand and image for land surveying that encourages new professionals into the field. The harder we

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