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Elaboration Likelihood Model

Date post:	14-Nov-2014
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The Elaboration Likelihood Communication Theory model, by Richard Petty and John Cacioppo, presented through pictures.

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Elaboration Likelihood Model of Richard Petty and John Cacioppo

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Page 1: Elaboration Likelihood Model

Elaboration Likelihood Model

of Richard Petty and John Cacioppo

Page 2: Elaboration Likelihood Model

The Central Route

Page 3: Elaboration Likelihood Model

The Peripheral Route

Page 4: Elaboration Likelihood Model

Motivation for Elaboration

Page 5: Elaboration Likelihood Model

Ability for Elaboration

Page 6: Elaboration Likelihood Model

Type of Elaboration

Page 7: Elaboration Likelihood Model

Elaborated Arguments

Page 8: Elaboration Likelihood Model

Peripheral Cues

L.S.C.A.R.S.

Page 9: Elaboration Likelihood Model

Practical Advice for Persuader

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