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AUTUMN & WINTER 2012 THE CONFIGURATION ISSUE / No. 1A

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International Expo - Shanghai, China. Metro in MOSCOW - New art scene. GARDENS. Think OUTSIDE of the box. TERRITORIAL / Interior spaces take competitive edge. TRAVEL to BARCELONA - Top Hotels of the Year.

LUCY & BART Artistic Realism

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Icons of Style. The new SL and Lau ra S tone i n t he Ca l v i n K le in co l l ec t i on .Mercedes -benz .com/ fash ion

Mercedes-BenzThe best or nothing.

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l e t t e rf r o mt h ee d i t o r [ s ]

Alate, an angular term referring to having winged like exten-

sions. Like the alate extensions maple leaves have, our mag-

azine is segmented into four distinct sections [Art, Culture,

Interior, and Travel] all relating to the architectural tendencies

of the human mind. As creatures of habit, we tend to stay on

individual swaths in terms of the clothes we purchase, homes

we decorate, places we go, to the things we eat. INTERNA-

TIONAL EXPOSITION focuses on the global similarities each

country showcased at the World Expo in Shanghai, China and

how designers are influenced by such an extensive exposition.

Like cover artist Lucy McRae. Her idea of perfecting technol-

ogy affects fashion, dance or even walking down the street.

Buildings and exterior spaces inspire her Architectural Silhou-

ettes. This idea trickles to each individual lifestyle within cul-

tures. THE ART OF SPA creates a concept that spas are the

heart and soul of what it experiences. Each spa may have sim-

ilar offerings but different moods embodying the overall mood.

THINK OUTSIDE THE BOX emphasizes unique living environ-

ments like living in a modern shipping container home for a

minimalistic chic style of living. Interior spaces reflect the way

we react to our surroundings. TERRITORIAL emphasizes the

importance and correlation between interior designs and how

they are reflected in the marketplace. Runway, Retail, Collabo-

rations and Artists are all focusing on the overall experience of

display to differentiate them selves in the marketplace. Lastly,

the experience one gains when traveling is truly exceptional

and shapes the way people are inspired from day to day ba-

sis. BARCELONA relates dated architectural forms to current

building and design trends. This is the time where it seems

exciting to explore a cast landscape of creative possibility.

P E R R I R O T H E N B E R G

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M A N G U E B A N Z I M A

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M A R I E E N M A L D O N A D O

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K A R E N K R I E G E L

Available at Bergdorf Goodman men’s Atelier By appointment only 212. 529. 4354

G U C C I

Shop at our new digital Flagship at www.gucci.com

USA

.1800.457.98689

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F A S T/ F O RW A R D

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ART

TRAVEL

INTERIOR

CULTURE

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TABLE OF CONTENTS

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AT THE WORLD EXPO IN SHANGHAI, COUNTRIES FROM AROUND THE GLOBE SHOWCASE WHAT THEY HAVE TO OF-FER FOR THE FUTURE OF ART, FASHION, AND TECHNOLOGY.

I N T E RN A T I ON A L /

E X P O S I T I O N / PERRI ROTHENBERG

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ART

UNITED KINGDOMTHEME OF BUILDING ON THE PAST AND SHAPING THE FUTURE. DESIGNED BY HEATHERWICK STUDIO. CONCEPTUALIZED TO SIMULATE RELATIONSHIP BETWEEN NA-

TURE AND CITIES.

UNITED ARAB EMIRATESTHEME OF POWER OF DREAMS CONCEP-TUALIZED TO SIMULATE SAND DUNES COV-ERED IN GOLD STAINLESS STEEL. DESIGNED

BY FOSTER + PARTNERS.

The UAE pavilion is a 3,000 square meter golden sand dune reminiscent of the coun-try’s desert. The outer of the pavilion is gold-colored stain-less steel. The roof looks like it has been shaped by the wind, making the pavilion shine while changing colors. This re-minds visitors how important the natural environment plays in the culture and lifestyle of the UAE people. They wanted to portray the economic pros-perity assisted by innovations in science and technology that has transformed this once ru-ral society to a thriving urban-ized community where nearly 200 cultures live and work to-

gether in harmony.

Themed “Building the past, Shaping our future,” this 6,000 square foot pavilion is also known as the “Seed Ca-thedral” and the area it is de-signed like wrapping paper, creating a jewel of life spar-kling to life. The United King-dom highlights three import-ant aspects of their culture for the world to recognize. Green cities which emphasize how British cities ‘erase’ all the buildings and street spaces. Seed Cathedral, where visitors will be able to watch, touch and recognize seeds of differ-ent plants which demonstrate the concept of sustainability. Living City showcases plants relating living areas relating to construction and global con-

cerns.

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ITALY THEMED CITY OF MAN, DESIGNED BY GIAM-PAOLO IMBRIGHI REFLECTING CITY OF MAN THEME THAT HIGHLIGHTS 20 FUNCTIONAL

MODULES

POLAND INSPIRED BY PAPER CUTTING THE POLAND PAVILION IS COMPOSED OF THREE CON-CEPTS; HUMAN, CREATIVITY AND THE CITY.

Poland decided to focus on build-ing a geometrical structure cov-ered with a unique paper-cutting pattern. The design of the 3,000 square meter pavilion analyzes the functional qualities of color, con-cept and aesthetics. During the day the exhibit will be filled with light filtering through the paper cutting patters, where at night it will shine with different colors. Their theme mainly focuses on their famous composer Frederic Chopin. “Cho-pin is more than a composer, he represents the nature of the Polish nation, but we have a very modern interpretation on his masterpiec-es.” Stated Kaminska. Ever since this display in 2010, designers like Roberto Cavalli have been experi-menting extensively with such in-

novative design concepts.

Themed ‘City of Man’ this beauti-ful pavilion is composed of twen-ty functional modules that can be assembled freely. Giampaolo Imbrighi, the designer was in-spired by a traditional Shanghai game where children drop a bath of twenty to thirty sticks on a ta-ble and try to move one stick at a time with out moving the others. This design also represents the 20 regions of Italy (One module for each region.) Italy also tried to reflect the harmony between dif-ferent cultures and regions. They reserved a 6,000 square meter plot of land for the pavilion. Italy is also an interesting country to look at for the future considering the Wold Expo will be held in Mi-

lan in the year 2015

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traddling the worlds of fashion, technology and the body, Lucy McRae is a body architect that invents and

builds structures around the body that reshape the human silhouette. Born in Australia, Lucy McRae is a designer and impulsive inquisitor. She has created a job title of ‘Body Ar-chitect’ after fusing her training as a classical ballerina with an inherent fascination with the body. It is apparent through her work that Lucy has a passion for the way in which the body creates forms and movements. Lucy McRae is now based in Amsterdam and the human body is her canvas. Each proj-

ect she takes on inhabits an artistic realm that touches base with the worlds of sculpture, architecture, science and fash-ion design. Her overall aesthetic is to manipulate the body’s natural structure to invent novel anatomical forms. One can certainly say that her work is truly mesmerizing. Visualizing living subjects coated, injected and bathed with other embel-lishments to create new bodies of exquisite imperfection. They are imbued with a haunting visceral realism that has become her creative insignia. Her work is something that has not been seen before. Never have I witnessed such a savage beauty. Af-

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CTU[REAL] SILHOUETTES.

LUCY MCRAE STRADDLES THE WORLD OF FASHION, TECHNOLOGY & THE BODY. THIS BODY ARCHITECT INVENTS AND BUILDS STRUCTURES AROUND THE BODY THAT RE-SHAPE THE HUMAN SILHOUETTE.

s/ PERRI ROTHENBERG

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ter interviewing such a talented artist it is safe to say I have never met an artist with such an interesting background. Trained as a professional ballerina through her childhood and adolescence, she graduated from interior design at RMIT Melbourne. She was then brought to work at Phillips Design in the far future design project program. She is a TED fellow and has worked with such indi-viduals and companies like Nick Night, Aesop, Johan Renck, Robyn , Bess Hart (As seen on the cover of this issue) American Vogue and AnOther Magazine. Her work has been featured at exhibitions at Centre Pompi-dou, Palais de Tokyo and has run master classes at RMIT. “Challenging the animal kingdom, to create a complex display rit-ual. The human form begins to distend,

grow fur, sprout gills, signaling a new cycle of evolution.” is something Lucy McRae has said certainly more than once. We asked Lucy some frequently asked questions her followers are usu-ally dying to know more about. We first

asked her The second question we asked Lucy was Where does the term “body architect come from?” She answered with “I made it up to get hired for a job. I remember standing in the HR office being faced with the question “What

are you?”. Wafting my hands in the air, scrambling for a description that pack-aged my background in ballet, architec-ture and fashion I plainly said, “I’m not just one thing, I’m a hybrid”. He gestured towards a white board with a matrix of

job descriptions and explained he needed my job title in order to hire me, I left without the job. I called the my soon-to-be boss and said “Didn’t get the job, as I don’t know what I am.” He said “Go back and tell them you are a body archi-tect”. I returned to HR the following week,

knocked on the door and said “I am a body architect”… “Okay”, he said “Sign here, you start next week”. Lucy is our cover artist because she embodies and epitomizes the future of art, architecture and fashion. [lucymcrae.net]

“I LIKE THINKING ABOUT HOW PERFECTING TECHNOLOGY COULD AFFECT FASHION OR DANCE. IMAGINE HAVING PEOPLE WALKING D O W N T H E S T R E E T P E R F O R M I N G OBSCURED ALIEN MOVEMENTS WHILE W E A R I N G T H I S V I B R AT I O N A L S U I T, ”

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“I became obsessed with this idea of blurring the perimeter of the body, so you couldn’t see where the skin ended and the environment started .”

ART

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“I became obsessed with this idea of blurring the perimeter of the body, so you couldn’t see where the skin ended and the environment started .”

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ART

MOSCOW ARTISTS OF THE WORLD UNITE WITH NEW EXHIBITION SPACES AND EDGY HANGOUTS THAT HAVE CREATED A FRESH MODERN ART SCENE IN MOSCOW. / PERRI ROTHENBERG

With new exhibition spaces and edgy hangouts Moscow has created a fresh new modern art scene which is a perfect canvas for the city’s up-coming Biennial of international work. Russia and Great Britain have always been known for their sym-bolic art work for centuries with collectors from Catherine the Great. The Russian capitol is developing themselves as a major internation-al force with a new generation of proactive Russian Artists. Focusing on four different districts of Mos-cow with unique galleries creates a unique itinerary for those looking to spend the day appreciating the culture of this beautiful city. Winzavod used to be a wine factory with cavernous cellars is shaping up to be a new mecca for contemporary art. Four major art galleries opened up here two years ago (CL, Aidan, Regina, and M&J Guelman.) The scent of wine still lingers as gallery owners push boundaries provoking respect and rage. They show artists that have insulted prime minister

Vladimir Putin. The next art gal-lery to see is the Baibakov Art Proj-ects. They are currently expanding its focus on education with a new initiative launching that will bring together an international commu-nity of thinkers, writers and artists to reinvigorate the act of reading in the digital era. There is more to the Russian art scene other than gal-leries. At Dom one should expect the unexpected at this ten year old venue which has an avant guarde theatre and cinema with live music and art exhibitions. The last must see creative studio one should visit is FAQ Cafe & Creative studio. This warren of tiny rooms in a basement is owned by Chinese-Armenian owner David Yan. He organizes ses-sions of jazz, body art, street perfor-mances and film showings in each themed room (guests can choose according to their mood.) Some of the rooms include the library, nurs-ery or bedroom. This cafe has a ded-icated crowd who are friendly, so do not be intimidated.

METRO: KROPOTKINSKAYA

ARTIST: MARIA BAIBAKOVA, LUC TY-MANS, TATE MODERN

Following the trend for industrial spaces, Bai-bakov art project is a 2,800 square meter gal-lery opened at the former Red October Choco-late Factory near the Kremlin. A group of leading

young British artists was the first to exhibit.

METRO: KURSKAYA

ARTISTS: NIKOLAI BAKHAREV, TRENT PARKE & ROGER BALLEN

The Grinberg Gallery is the name for the project at Gallery.Photographer.rh. The gallery was opened in 2007 in Moscow and specializes in photogra-

phy conceptualized as a part of modern art.

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METRO:OKHOTNY RYAD

ARTISTS: STREET PERFORMERS, BODY ARTISTS, DAVID YAN

This idiosynratic cafe is a honeypot for writ-ers, journalists and artists. FAQ’s rooms are themed so guests can choose according

to their mood.

METRO: NOVOKUZNETSKAYA

ARTISTS: LIVE MUSICIANS WHO VARY FROM WEEK TO WEEK

Dom is a decade year old unexpected venue with a unique avant garde theater and cinema that houses live music and oc-

casional art exhibitions.

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planning begins with questions such as, “What

would attract guests to this spa?”, “Would guests feel at home with

their expectations?”, and “What or who is this spa?”. The spa’s concept is the heart and

soul or very essence of the spa and the experi-ences it offers. Just as we dress as who we are and our

personalities shine through in our actions and decisions, so does the spa’s concept. In order for the spa’s message and market to be clear, the concept needs to be concise and easily translated into space programming, interior design features, the treatments program and marketing approach-es. Although a spa resorts visual appeal may not be top of mind when one is thinking of its offerings, the way it looks has a huge impact on how it makes you feel. the spa’s de-sign must be functional and flexible and at the same time enhance the spa’s treatment program and above all, the guest experience. The 21st-century spa is a temple of the sublime, carefully crafted to indulge all the senses. Along the guest journey, authentic adaptations and experiences of local culture or the spa’s theme are incorporated to de-fine the sense of place and complement the guest experi-ence. Minimalist spaces, specific and meticulously illume and decorated with elements as reflected pools and Japa-nese gardens, might inspire whoever walks in to engage to a self and strict meditation. A sense of tranquility must be intended where the exterior must signal the altered state of

mind within. As spas keep growing, expecta-

tions and designs are ex-pected for which they continue

to rise around the world. Oversize mirrors, brightly colored crystal chan-

deliers, and haute-French furniture and dou-ble-height, library-like “water lounge” (shown

above) with plunge pools of various temperatures and floor-to-ceiling views, is an example of a design that com-

plements with the tranquility and positive energy needed to relax. Fundamental to the approach of these designs, it is believed that health is not simply the absence of illness. True health is what it is experienced when life is in balance, when you feel comfortable in your body, have a measure of control over your fate, and experience life as inspiring, energizing, and whole. To relax, spa guests need to be com-fortable. Guests cannot realize relaxing moments without comfortable experiences. To achieve an atmosphere of wellbeing and relaxation, guests need to be able to move through the spa’s touchpoints smoothly without long walks, searches, or waiting. Each touch-point from the entrance, check-in, changing, pre treatment relaxation, to therapist greeting to treatment, post treatment relaxation, changing and finally checking out, should naturally flow from one space to the next, where whoever is going through these points feels as if they all form a complete space. Along the guest journey, authentic adaptations and experiences of lo-cal culture or the spa’s theme are incorporated to define the sense of place and complement the guest experience. Be-cause spa programs are dynamic and evolving continuous-ly, designs also ensure flexibility for the future. For exam-ple, in the treatment area, it is always suggested a variety of rooms that can be used for multi-purpose; dry rooms to rooms with showers that can handle any dry treatment along with body treatments, to rooms that open into a tub area for a more in depth treatment or can comfortably handle a dry treatment with the tub out of sight. Most im-portant today than ever before, guests want high value and their grading system just got harder. The essence of the spa experience is the enjoyment and comfort of being cared for by spa staff who can deliver superior and timely ser-vice. Long after the glow of the massage or the facial has faded, guests will remember how they were treated. Eco-

THE ART OF SPA

The

/ MARIEEN MALDONADO

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nomically, spas are working smart-er with tighter reins on staffing levels. So too, must the facility work smarter. The back of house (BOH) often receives less attention in a planning process. Work on BOH design and placement should be a primary focus.It can be made so it can make. the spa’s hospitality better by strategically planning BOH spaces so staff can comfortably and effectively perform their jobs. Spa attendants, spa reception staff and the spa’s service providers all influence the guest experience touch points. Staff should be able to quickly access what they need to service the guest so guests at each touch point don’t wait or are cut short of service. Employees are the main amenity of the spa. When planning the employees’ spac-es well and treat their work spaces with dignity, there will be a happier staff and that means better service to guests.Signature features such as The Spa at the Sanctuary at Ki-awah’s garden lights and plantings in the relaxation room bring the southern garden inside along with recessed focal points filled with sea grasses in each treatment room. The Spa at The Essex in Vermont not only features the woods and metals of Vermont but also special spaces to highlight Vermonter’s natural style of hospitality with gath-ering rooms where guests can spend time with family and friends. The social spa-ing trend continues as people find that the spa visit is a wonder-ful experience to share. Focusing on a clear concept, flex-ibility for dynamic treatment programs, ease of guest flow and strategically designed back of house spaces will deliver successful spa performance. Signature features such as The Spa at the Sanctuary at Kiawah’s garden lights and plant-ings in the relaxation room bring the southern garden in-side along with recessed focal points filled with sea grasses

in each t r e a t -ment room. The Spa at The Essex in Vermont not only features the woods and metals of Vermont but also special spaces to highlight Vermonter’s natural style of hospitali-ty with gathering rooms where guests can spend time with family and friends. The social spa-ing trend continues as people find that the spa visit is a wonderful experience to share. Focusing on a

clear concept, flexibility for dy-namic treatment programs, ease of guest flow and strategically designed back of house spac-es will deliver successful spa p e r for m an c e . Signature fea-

tures such as The Spa at the Sanctuaryht Vermonter’s natural style of hospitality with gathering rooms where guests can spend time with family and friends. The so-cial spa-ing trend continues as people find that the spa visit is a wonderful experience to share. Focusing on a clear concept, flexibility for dynamic treatment pro-grams, ease of guest flow and strategically designed back of house spaces will deliver successful spa performance.

THE SPA’S CONCEPT IS THE HEART

AND SOUL OR VERY ESSENCE OF THE

SPA AND THE EXPERIENCES IT OFFERS

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Garden design is defined as the art and process of design-ing and creating plans for layout and planting of gardens and landscapes. It is focused to customize each project and bring landscape and garden design ideas that are unique and per-sonally suit how a person or a family live and use their out-door areas. It is set out to enhance the aesthetic design of anyone’s property while allowing them to still get practical use out of your outdoor spaces. It is a journey undertaken by the client and the designer in which a broad range of visual concepts and relationships are explored. Gardening treads a precarious balance between controlled decision making, ex-tenuating circumstance, and hapless accident. A successful landscape design solves visual and practical problems, en-hances space and evokes mood. The design you select and help to create should reflect your lifestyle, budget and the unique architectural characteristics of your house. The trick is to maximize the potential of circumstance and accidents is by learning how, when, and where to take control. In search of a particular mood or atmosphere, the quality of light, texture and space are meant to be absorbed to design gardens as if

they were paintings or living sculptural environments. A suc-cessful landscape design requires a passion, an aesthetic eye, a sensitive response to the surrounding landscape and the intel-lectual ability to interpret the challenge into a functional and harmonious space. It may involve adding abstract elements to the scenery, changing the flora and fauna or by manipulating the surrounding landforms that in a functional and pleasing manner. Similar to other arts, landscaping is a practical form of yard art that requires a lot of time and energy as well as prior preparation and maintenance in accordance to the theme be-ing incorporated. The art of gardening is an ancient practice. In the 17th century philosophers believed that visual beauty was the main objective of landscaping, however as time pro-gressed the western philosophers rejected the concept pointed towards visual standard for any art form. However the recent times have yet again witnessed a rise in this artistic tradition. The art of designing gardens has evolved differently in vari-ous regions of the world from these fictitious beginnings. This simply reflects the reality that each part of our planet has its own native plants and hard materials, and its own unique set

NATURE DESIGN

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of circumstances of climate or environment that people desire to modify. It is the development and creation using the same craftsmanship and strict attention to detail. Some of this has been functional, such as the value of vegetable gardens nearby, the need for windbreaks on northern properties, or shade in hot southern climates. Some is related to culture, such as fam-ily gathering places, others to a common standard of beauty, such as the distinctive English Victorian formal garden. Ba-sically it is human nature to control or modify their living space for utmost benefit; consequently the yards & gardens are personalized to generate harmony & ornamentation in life. Many themes are incorporated in landscaping these days such as Modern Contemporary that utilizes the basic land-scaping design principals with the house set as the centerpiece of the design. A background accentuated with tall trees and small floral gardens especially at the entrance. Naturalistic is the subtle decoration that simply enhances the natural land-scape. Shade trees and natural bushes are a vital part of this theme. Native plants and wild flowers are also encouraged. This theme requires least maintenance and may tend to look

a bit messy. Wordy known the Japanese, Chinese and Bonsai, the old Asian art can be incorporated both indoor and out Balance among extremes is considered their basic concept, having strong horizontal influences along with the calculat-ed detailed trimmings. This is the theme mostly used near shorelines. Palm trees works best near the shore as they pro-vide the required green affect and are compatible to seashore weather. There are many fields of study that a gardener should participate in: horticulture, geology, traveling, geography, de-sign, and a healthy love of the natural world. As part of na-ture, humans will always want to feel comfortable where they are, where it can give a sense of tranquility and an atmosphere where you can feel as part of it. Feeling as part of nature will also give the person a sense of motivation and stability feeling happy with the vibes that nature transmit to you. It feels right and good when neighbors compliment on the beauty, sitting and enjoying the view and marvel at the changes that take place when different trees bloom, berries emerge, colors come and go. It is a living, breathing, ever changing work of art.

NATURE DESIGN

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DESIGN YOUR GARDENTIPS FOR WHEN IT’S YOUR TURN TO CREATE YOUR GARDEN

Successful garden design requires learning certain skills, but in the end, a garden’s beau-ty is in the eye of the beholder. There are no fixed rules to garden design, but there are a few ele-ments of composition that will serve the garden designer well, when combining plants. Yes, you can design a garden. Everyone has some creativity. So just say it: ‘I’m going to design my own garden!’

Use ribbons of lawn to create an exciting look and lend your land-scape a sense of whimsy. This of-fers the feeling of discovery you never; know what you’ll find as you go down different paths.

2. Texture is as important to color in garden design. Create a sense of comfortable consistency. But too much of the same texture gets bor-ing, so don’t be afraid to mix it up.

3. Create surprises and add interest to your plants with little touches of art.

4. Put together a stunning garden sim-ply by creating fun plant combos. Look for great color or texture contrasts.

5. Take advantage of the beauty of edible plants and incorporate them in the landscape. For example, in-corporate bright green and red let-tuces form an intriguing border planting and eliminate the need for a separate vegetable garden.

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iPad miniWe’ve got a little bit more to show you.

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he whole idea of a home is a place where you can be most comfortable, something which reflects a bit of your per-sonality, a little of your taste and a lot of your character. Many people are unaware of the fact that their homes tell just as much about them as their dressing style. But just imagine the kind of impression you’d be making if you just invited someone to your ultra chic shipping container home. What? Usually shipping containers are known to

be designed to carry heavy loads and to be stacked in high columns. They are also designed to resist harsh environments, such as on ocean, going vessels or sprayed with road salt while transported on roads. Due to their high strength, contain-ers are useful for secure storage or in this case a home. Ship container architecture has picked up pace as people are rein-venting a housing style and enjoying it too and this kind of home design is sure to make heads turn, for obvious reasons but there is more to it. Contrary to what it looks like, it is extremely easy to execute a shipping container home design.

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The biggest incentive and advantage for all those thinking about ship container houses is that they are quite cheap. Get-ting a used shipping container and con-verting it into a home is far less expen-sive than getting a home in the cheapest place of the city. And you might not even find what you are looking for. But with ship container houses, all you need to do is to look for one and you shall have one.

Contrary to what it looks like, it is ex-tremely easy to execute a shipping con-tainer home design. All you need is a shipping container, a company that you can buy or rent it from, delivery guys ready to maneuver it into your back yard and lots of ideas and you can end up with a great home. Any container ship design can be easily incorporated into any con-tainer. You want to add doors or win-dows or need a stair case, simple enough.

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But if a completely different and personal ship con-tainer architecture is not an incentive enough for you, maybe the fact that you are actually doing some good for the environment will cheer you up. But de-spite all the above mentioned facts, the biggest ben-efit of a container ship home design is that you can absolutely make sure the exact thing you need. Ship container architecture is so designed that if you choose, you can make it reflect exactly who you are. And also, stand out from the lot from everyone else.

On an average, a shipping container takes a total of couple of months to be up and standing and ready to be moved into, right from the time of booking with the company. In some cases, you can even inform the company about what you need it to look like and those changes can be made even before the delivery is made. So you can actually see your fully fledged house being rolled down the street. But for those who want to get down to it right to the core, there is no stopping their imagination. With container ship homes, you can get exactly the kind of home you have in mind. Another amazing thing about ship con-tainer houses is that you can get them exactly where you need them. An Internet search can show you the nearest company offering this service and a delivery truck is all you need to get it.

“THE CHALLENGE IS, BESIDES TO BUILD A

LEGITIMATELY SELLABLE CONTAINER HOUSE,

BUT MAKING IT FEEL LIKE A TYPICAL HOME.”

- CHRISTOPHER ROBERTSON, ARCHITECT

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TERRITORIAL

No more window shopping. Is this true? The answer to this question is simple. You

want to focus on the window, the ideals, the environ-ment the aesthetic, and the presentation in order to bring

them in. So yes interior matters. lead the customer to the area that makes them hand you their credit card. Think of it as a nightclub

you want to lead the client to the bar. In a restaurant your target areas is usually the tables. In a retail store you want to lead the customer to your

product. You need to evaluate which areas your going to focus on in order to attract and generates the most revenue and that is where you lead the eyes to focus on. No more window shopping. Is this true? The answer to this ques-

tion is simple. You want to focus on the window, the ideals, the environment the aesthetic, and the presentation in order to bring them in. So yes interior

matters. lead the customer to the area that makes them hand you their credit card. Think of it as a nightclub you want to lead the client to the

bar. In a restaurant your target areas is usually the tables. In a retail store you want to lead the customer to your product. You need to

evaluate which areas your going to focus on in order to at-tract and generates the most revenue and that is where

you lead the eyes to focus on.

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Fashion houses are in full force in repre-senting their line of work at the same time staying true to their fusion for the brand. The fashion runway venues were just as styled. A great amount of attention to de-tails in order to communicate the vision of the brand and the collection for spring 2012. In the 80’s Georgio Armani, Ralph

Laurent were among the first designers to pay attention to the interior of their retail store, and they maintained the same aes-thetic as the line itself. In the 21st century every luxury brand is positioning them-selves to compete with one and another, not only to set the best venue but to attract the new customer, fashion journalist etc.

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R I C K O W E N S used a giant soapsuds as back drop looked very realistic from a distance. There was a gradual gathering of of the fluffy white mountain. The soapsuds complimented the collection for the season, blends in to the soft fabric.

C H A N E L The show was held at The Grand Palais set in a dramat-ic ways to energize the show , the audience, the mod-els and to set the tone of the line. As we know Chanel was No 1 for a lot. This time Chanel used the energy solar panels and the giant wind tribunes to keep the constant flow of summer breeze throughout the space.

C H R I S T I A N D I O R Raf Simon brings his full talent to the table. After de-signing the collection he worked with the Bureau Be-tak to design the set and the venue for his first show at Chriatian Dior, he plays with contrasting colors, tones and texture in the space. The yellow canary curtain fall along the passageway and the window.

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Born again with a new platform and ideas Lady Gaga evoked the emo-tion as many artist in the 21st cen-tury. This initiative is a good thing for a down girl. Growing downtown in the lower east side, Gaga said it was hard to get uptown because no one understood my style. Now if she is a popular star, everyone wants to belike lady Gaga. this is impossible. Most of us cant not pull off her style. CAN you wear a meat dress? can you wear these bold colors ? The asnwer to these questions can be simple and easy one probably need to simply visit her workshop in the Barneys New York. In the recent article by Samantha Critchel from the Hunff-inghton post NEW YORK -- For the grand opening of Gaga’s Workshop, it seemed as if Lady Gaga chartered a sleigh, picked up Santa Claus and Willy Wonka along the way and land-

ed Monday night at Barneys New York flagship on Madison Avenue.The Workshop is the retailer’s in-store holiday shop, conceived, de-signed and christened by Lady Gaga – 5,500 square feet of bright colors, crazy shapes and a gigan-tic cartoon statue of the superstar herself in a pinup pose surrounded by jagged mirrors and sitting atop thousands of black plastic discs.From the street, passers-by get a hint of what’s taken over the fifth floor of the store since Gaga and stylist Nicola Formichetti also cre-ated the seasonal window displays, always an attraction during the holidays, but the crowds typically don’t start building hours before the unveiling as they did on Monday.To keep them entertained, a troupe of clowns-turned-carolers sang some of Gaga’s signature songs, including

“The Edge of Glory” and “Born This Way.” “It’s a `Charlie and the Choc-olate Factory’ moment,” Gaga said. “We wanted it all to be whimsical and fun, with a sense of art and fashion.”She doesn’t have time to do much holiday shopping anymore, she ex-plained, but Christmas was a spe-cial time in her “traditional Italian house,” where the smell of food cooking all day is one of her fond-est childhood memories. As for gifts, her favorite as a teenager was a ticket to see a Tori Amos concert.She pointed out at Barneys the hair bows attached to headbands, iPhone and iPad covers and sti-letto-heel holiday stockings as po-tential hits for her fans. We hope to see more of this collaboarative projects with another retailer with a different touch in the near future.

C O L L A B O R AT I O N

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&B A R N E Y S N E W Y O R K

LADY GAGA

&BARNEYS NEWYORK

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YAYOI KASUMA Is a Japanese artist born in 1929 in Matsumoto Nagano. Throughout her career she worked in different areas such as painting, collage, performing art an many more. But she focuses on psychedelic colors by repeating pattern within her work. She is a minimalist and a true con-temporist. As we

noticed a burst of collaborative trend among artists. Luxury brand Louis Vuitton has

collaborated with Kasuma to cre-ate a collection of new prod-

uct category using her signature polka dots.

Unlike the Elephant displayed in front of the Gallery La-fayatte in Paris. Louis Vuitton decide to have

A R T I S T SYAYOI KASUMA: MY LIFE IS DOT LOST AMONG THOUSANDS

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The Louis Vuitton collaboration with Yayoi Kusama is the most suc-cessful so in the history of LV col-laboartions maybe aso be the most successfull in the history of fashion.LVMH celebrated the repeated sell-outs, Selfridges will keep the rela-tionship with Yayoi for future collab-oration in order to incorporate her work in the visual merchandising of the store front. In fact her work is schedule to be display into place above its front doors on Oxford Street, just in case people missed the Kusama/Vuitton products in its 25

windows. As Investor can no longer rely on the late Robert Hughes to ex-plain its success. Kasuma said‘‘ I’ve toiled with two theories. Either the eternal repetitiveness of YK’s trade-mark polka dots are a metaphor for the insatiable yearnings of the mod-ern consumer, or it’s all about Kusa-ma’s hair. According to Lisa Arm-strong from the Fashionblog ‘‘It’s not just the pumpkin colour (very 2012), but the precision bobbing. No one, from Anna Wintour to Vic-toria Beckham, has failed to assail the citadels of fashion with that cut.’’

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Black & White chic

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Black and white is the new classic colors it also dominates spring 2013 fashion across the board . We saw alot of it on the runways from Marc Jacobs , Micahels Kors you name it to many more. Can the avant-garde also catch the glance of it ? Here is the answer with Comme De Garcons they are keeping it fresh and current right off the runway onto their walls in an art from. They used it in the simpler way so that it is not disturbing to the eyes . They pretty much gave it a value byapplying on the facade of their Flagship store in Japan.Rey Kawakubo has a say everywhere especially when it comes to her direction and her non communicative way of express-ing herself by saying very little. Well this building speaks for

itself. Kawakubo maintains a holistic hands-on approach to running her company and is personally involved in the graphic design, advertising and shop interiors of her brands. Her im-print is especially visible at the Comme des Garçons flagship store in Aoyama, Tokyo, which features beautiful sloping glass decorated with little blue dots. Kawakubo maintains a holis-tic hands-on approach to running her company and is per-sonally involved in the graphic design, advertising and shop interiors of her brands. Her imprint is especially visible at the Comme des Garçons flagship store in Aoyama, Tokyo, which features beautiful sloping glass decorated with little blue dots.These retail spaces are thoughfully planned and built.

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ALEXANDER MCQUEEN defied the art in clothes and maintains his aes-thetic also the memories from grow-ing up in London. Savile Row evoque alot o emotinal memories for both Mc Queen and Sara Burton. Just recent-ly the team decided to open his first menswear store on Savile Row. De-signed by architects at David Collins, who also designed the concept Alexan-der McQueen women’s store in Dover Street in London, the store offers a full

collection of his ready-to-wear, and accessories and he offers custom tailor-ing service to its customers. The lower level of the store is design for special projects. This concept takes us back to the roots of Mr McQ said Sarah Bur-ton, creative director. They are thrill t relaunch Savile Row once again. With modern retailer there is a focus on the interior display specifically the fixture in the store itself. The flag ship at Sa-vile Row has giant art pieces through-

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out the store painted by famous artists. There is a sense of joy, happiness,

peace, richness which will then encourage a customer to break the bank.

Overall the aesthetic pretty much define Alexander Mc Queen aesthetic.

Sara Burton has done a remarkable job keeping the aesthetics of Alexander

McQueen strong and alive. I enjoyed the collection for RTW 2013 fascinat-

ing with the bee hive perfect example of how to balance a style things are

working together from the texture on the jacket to the details on the hat.

The McQueen world will always remain in our world and

will always highlight the physical and emotional attributes.

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/ KAREN KRIEGEL

BARCELONA /Barcelona, Spain is the second largest city in Spain with a population of 1,621,537. It is the largest metropolis on the Mediterranean Sea. It is located on the Mediterranean coast be-tween the mouths of the rivers Llobregat and Bésos. Barcelona is one of he world’s leading tourist, economic, trade fair/exhibitions and cultural-sports centers, and its influence in commerce, education, entertainment, media, fashion, science, and the arts all contribute to its status as one of the world’s major global cities. In 2009, Barcelona was ranked Europe’s

third and Europe’s fourth best city for business and fast-

est improving Euro-pean city, with

improv-i n g

growth of 17% per year. Two of the best archi-tectural destinations are Park Güel and Casa Batlló.Park Güel is a garden complex with ar-chitectural elements on the hill of El Carmel in the Grácia district Barcelona, Catalonia, Spain. The park was designed by the Spanish archi-tect, Antoni Gaudi and built between 1900 and 1914. It is 0.1718 km², making it one of the largest architectural works in south Europe.Originally, the park was part of a commercial housing site, idea of Count Eusebi Güel, which the park was named after. The housing site plan turned out to be unsuccessful so it was made into a park later. The site was originally a rocky hill with little vegetation and hardly any trees; it used to be known as Muntanya Pelada (Bare Mountain). The park includes a large country house that was originally meant for sale but there were no buyers. In the end, Güel suggest-

ed that Gaudí could live there with his family and he accepted. Antoni Gaudi, with all his savings bought the house. The house’s name was Larrard House or Muntaner de Dalt House.The intention of the park was to exploit the fresh air, away from the fac-tories, and the beautiful views from the site, with sixty lots being provided for lux-ury houses. It was then converted into a municipal garden and can be reached by subway, city buses, or commercial tourist busses. Park Güel was designed to bring the peace and calm that one would expect from a park. The focal point of the park is the main terrace, surrounded by a long bench in the form of a sea serpent. The curves of the serpent bench form a num-ber of enclaves, creating a more social at-

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mo-sphere. The park has elements of nation-alism, elements from re-ligious mysticism, and ancient poetry.Casa Batlló is another great work of Antoni Gaudí on Passeig de Grá-cia. It was first built in 1877 and remodeled by Gaudí between 1904 and 1906. The local name of the building is Casa dels ossos (House of Bones) because the outside façade of Casa Batlló looks like it has been made from skulls and bones because of it’s visceral, skeletal organic quality. The skulls are the balconies and the bones are the pillars. He used colors and shapes found in marine life as inspiration for his creativity in this building. The colors chosen for the façade are colors found in natural coral. The building was designed for Josep Batlló, a wealthy aristocrat. He lived in the lower levels with his family and the up-per floors were rented out as apartments. The inside of the house shows Gaudi’s attention to detail and the varying window sizes and positions ensures uniform lighting through-out the house.It looks like Gaudí’s goal was so avoid straight lines completely, everything is curved. Most of the façade is decorated with mosaic made of broken ceramic tiles that goes from shades of golden orange to greenish blues.The façade has three distinct sections which are harmoniously integrated. The top displays a trim with ceramic pieces that has attracted multiple interpretations. The central part, which reaches the last floor, is a multi-colored section with protruding balconies.

The l o w e r ground floor with the main floor and two first-floor gal-leries are contained in a struc-ture of Montjuïc sandstone with un-dulating lines.The top of the building is a crown, like a huge gable, which is at the sme level as the roof and helps to conceal the room where there used to be water tanks. This room is currently empty. The roof ’s arched profile recalls the spine of a dragon with ceramic tiles for scales, and a small triangular window to-wards the right of the structure simulates the eye. Legend has it that it was once possible to see the Sagrada Familia through this window, which was being built simultaneously. The view of the Sagrada Familia is now blocked from this vantage point by newer buildings. The tiles were given a metallic sheen to sim-ulate the varying scales of the monster, with the color grading from green on the right side, where the head begins, to deep blue and violet in the center, to red and pink on the left side of the building.Alexander McQueen’s new col-lection Spring 2013 Ready-To-Wear relates to Gaudí’s work because of the fine details, color, and shapes. The pierced corsets looks like the

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balconies at Casa Batlló and the honey comb shapes like mosaics. This is what Style.com has to say about this collec-tion: Everything about bees was an end-lessly rewarding inspiration for Sarah Burton’s new Alexander McQueen col-lection. Forget the obvious—she has, after all, proved herself the McQueen Bee with a spectacular string of buzzy fashion coups. Instead, think about a honey-based color palette, plus the pat-terning possibilities of comb, plus the frisson of the bee sting, plus the salient fact that Burton is an expectant mother. All of which equals a collection as con-ceptual and precise as anything from Lee McQueen’s heyday, but with an added—and odd—intimacy. To be honest, it felt slightly mad. The models’ heads were covered in archly modernist beekeepers’ veils. The clothes they wore refracted a honeycomb motif through a dozen wasp-waisted guises, bound, haltered, and harnessed in a tortoiseshell that could quite equally have been a rich, sweet toffee. The hyper-exagger-ated female silhouette was derived from the pinups of Alberto Vargas. “Celebratory,” said Burton. “Back to

womanhood after last season’s over-blown proportions.” Eroticism was a touchstone: a cheeky bra strap here, a body in resin tortoiseshell there. The sinuous drape of a red dress over a honeycomb bustier would have been enough to raise Vargas himself from the dead. But what would he have made of dresses as structured as a Tudor gown? Or a full-skirted yellow extravaganza that looked as though it had been designed to gal-vanize bees from here to eternity? It was even more spectacular in red. In fact, so saccharine that the show could only close with the Archies’ “Sugar, Sugar.” And that was the sting—sweetness that would choke a diabetic.Like her mentor, Burton used a fashion show as an opportu-nity to register a statement of intent. There was a real coherence to her new collection—thank you, Buzzy—but it will be interesting to see how she translates it into something more accessible. Hers is a great story. Ev-eryone should hear it.Vogue had this to say about it: There was a buzz at Alexander McQueen—a buzz gener-

ated, quite literally, by bees. “I don’t know what started it,” laughed Sarah Burton backstage before the show. “Maybe female worker bees, like all of us in the studio.” She picked up a cylindrical mesh headpiece and put it on. “These were inspired by beekeepers’ hats.” All around her, pale, attenuated girls were being strapped into wasp-waist corseted double-peplumed jackets made of gold-on-black honeycomb-pat-terned jacquard jackets, cage-like pannier dresses, and hard, tortoiseshell-resin harnesses and bras. On a table lay the deep gild-ed-metal chokers, crawling with jeweled bees, which were about to be clamped on as the finishing touch. The result was certainly faithful to the late Alexander Mc-Queen’s templates—the hourglass silhouette, the romantic crino-lines, the uncompromising shoes (which this time were sculpted as hollow Lucite wedges, with gold-en crystals rattling in the heels).

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THE PIERCED CORSETS LOOKS LIKE THE

BALCONIES AT CASA BATLLÓ AND THE

HONEY COMB SHAPED LIKE MOSAICS.

Burton, however, tends to look more to the positive creative forces of nature for her source material, and she’s got a bit of another kind of life-force cre-ativity going on in a person-al way, too: She’s pregnant, due in February. Although, in the macabre McQueen tra-dition, there was something authentically creepy-repulsive about John Maybury’s film of swarming bees that played at

the end of the runway, Burton emphasized that she’s more interested in “sensuality and the female form, and doing something light but not na-ked.” The pretty, exaggerated prom dresses, studded with flowers (after all, bees need pollen) at the end expressed that lightness best. McQueen has a large list of personal clients who queue for dress-es made to measure. They’ll

be swarming all over these.Sarah Burton was chanelling Barcelona, and more specifi-cally, Gaudi’s works this sea-son with her curvy silhouetes, embelishments, and structure. The detail in Gaudí’s and Burton’s work is impeccable.

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ARMANI HOTEL / A W O R L D O F S O P H I S T I C A T E D B E A U T Y

Having a successfull company is not enough for Gi-orgio Armani, he made a hotel using his sleek, high fashion sense. Giorgio Armani was acclaimed the most successful designer to come out of Italy. The Armani Hotel only has great reviews, like this one: “We stayed at hotel Armani last month. We booked the hotel room through Dubaionsale.com and we got good discounts on rates + whole tour at a great price. Still it ws costly .But after reaching the resort and staying there we feel that its worth for every pen-ny they charged. Hotel Armani is home away from home offering unparalleled levels of service.The ho-tel is modern and luxurious with outstanding hospi-tality. The hotel is in the tallest building in the world just at walk from Dubai mall and the Marina. We reached the hotel 1 day earlier from our bookings so for that day they gave us deluxe room and the next day we were shifted to classic room. But all in this process one thing we realize that the hotel staff is very cooperative, they always at your service. The rooms are amazing whether we you stay in delux-room or in classic room. The deluxe room is provid-ed with king sized bed including LCD, DVD player and all other required amenities. The room has at-tached bathroom with individual shower and bath-

tub. The classic room features an entrance hall with compact closet, an elegantly designed living room, bedroom and bathroom. The interior of the room is modern and fully furnished. We talk about the dining in the hotel than you have large number of choices. There are seven different restaurants- lounge, Medi-terranean, ristorante, amal, peck, hashi and prive. All of them were perfect location wise and food wise. We tried Italian food in ristorante and Indian food in Amal. The quality and the taste of food was mouth watering. The hotel has well maintained spa treat-ment centre. The spa offers beautiful unique spac-es and outstanding service for individual treatment. You view the sow of water works(Dubai fountain) standing on the tallest building of the world. You can imagine all the shops, swimming with sharks and ice skating rings in the Dubai Mall.The hotel is the right place for stay in middle of the city. Only drawback is no view from the room.”Armani Hotel Dubai prom-ises a ‘home-away-from-home’ experience in line with the Stay with Armani philosophy. The Arma-ni approach goes beyond visual aesthetics, offering unparalleled levels of service based around our sig-nature lifestyle concept.This unique hospitality con-cept encourages Armani guests to spend quality time

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with families and friends, engage business associates and experience the finest service.Armani Hotel Dubai’s Lifestyle Managers are representative hosts, anticipat-ing your needs and ensuring that each guest gets the most out of their stay and visit to Dubai. From fast track check-in from the comfort of your suite to personaliz-ing your stay with customised SPA treatments and those special added touches, your Lifestyle Manager is on call around the clock.The different restaurants are Armani/Lounge, Armani/Mediterraneo, Armani/Ristorante, and Armani/Amal. The Armani/Lounge is located in the heart of the hotel and overlooking the spectacular Dubai fountain, Armani/Lounge is the perfect spot to meet and relax for a light meal any time of day. The perfect place to meet friends, discuss business or just watch the world go by while enjoying innovative interpretations of international cuisine. An extensive selection of coffees, teas and wines complement a world-class array of beverages. Ar-mani/Lounge is the definitive des-tination in which to enjoy an Ital-ian-style aperitivo at sunset. In the Armani/Mediterraneo, you can enjoy the diverse flavours of the mediterranean at any time of day. Contemporary ca-sual style defines Armani/Med-iterraneo, from breakfast through to late-night dining. Kick-start your morning with a creative buffet take on the classic continental breakfast, or opt for la carte favourites prepared by skilled chefs. Take a culinary journey accross the region for lunch or dinner and savour a truly aunthentic selection of regional spe-cialities.In the Armani/ Ristorante, you can savour the best regional italian cuisine, served with style. Armani/Ris torante draws on the richgastronomic tradiditions of Tuscany and other Italian regions to deliver a menu that blends traditional recipes with modern interpreta-tions. The restaurants refined interior features the ex-pansive Enoteca, a special library featuring over 800 labels of hand-selected wine. In Armani/Amal you can gather with friends to savour the true taste of India in an unforgettable setting. Fresh and innovative region-al Indian cuisine is on the menuat Armani/Amal, along with an exitingbeverage list and selected teas. Exotic curries and other specialties are prepared tableside, showcasing time-honored traditional cooking methods and ingredients. Enjoy a memorable dining experience with stunning views over the Downtown Dubai neigh-borhood and The Dubai Fountain.The Armani/SPA has

RETREAT INTO A WORLD OD UNDERSTATED

ELEGANCE IN EACH OF THE 160 GUESTROOMS

AND SUITES.

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a life spa environment the reflects the Armani lifestyle and design philoso-phies; offering beautiful unique spaces and outstanding service for individual treatments, personal fitness, sequential thermal bathing, creative spa cuisine and private and social. Armani/SPA offers a fully tailored sensory experi-ence to suit the needs of every individ-ual. Simply reserve your desired SPA time and design your personal SPA collection, combining unique thera-pies and services. Spa therapies have been designed to fulfill different goals. MU quenches desire for relaxation and stillness; LIBERTÁ encourages free-dom of movement and the release oh physical pain; and FLUIDITÁ enhanc-es vitality, restoring internal balance. All treatments and SPA times may be booked in advance with your Lifestyle Manager, or directly at the SPA.Locat-ed in the heart of the hotel, there are three key retail outlets that offer guests the chance to indulge in sweet, beauti-ful, and timeless pieces from Armani.

S T A Y W I T H A R M A N I .D E S I G N E D B Y G I O R G I O A R M A N I .

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PERIVOLAS, SANTORINI

READERS’ CHOICE RATING:

98.1

Rooms: 98.3Service: 100Food: 95.8

Location: 100Design: 98.3

Activities: 95.7

ROSEWOOD MAYAKOBÁ

READERS’ CHOICE RATING:

94.7

Rooms: 97.8Service: 95.6Food: 91.2

Location: 94.5Design: 94.5

Activities: 94.4

THE PENINSULA

TOKYO

READERS’ CHOICE RATING:

95.8

Rooms: 94.1Service: 100Food: 87.1

Location: 100Design: 97.1

PARKHYATT SEOUL

READERS’ CHOICE RATING:

95.0

Rooms: 100Service: 96.1Food: 93.2

Location: 89.5Design: 96.1

T O P R E A D E R ’ S C H O I C E H O T E L S

H O T E L F A S A N O B O A V I S T A

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Shouldn’t Flying Be art?

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