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The Seven E-learning
Barriers Facing Employees
By Penina Mungania
A Research Report
Funded by the Masie Center
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Executive Summary
What distinguished providers with the most successful outcomes from others was the
use they made of the survey results, feedback from learners or the record of
complaints.
(Hawksley & Owen, 2002, p. 42)
As investment in human, time, and financial resources for e-learning continues to
rise, so should the interest in its effectiveness, quality, barriers faced, and best
practices. The purpose of this empirical study was to determine barriers experienced by
employee e-learners. Further, this study explored the nature of relationships among (1)
e-learning barriers; (2) employee demographics (age, gender, ethnicity, marital status,
organization type, and education); and (3) background factors such as experience with
e-learning and computers, job position, computer ownership, computer training, and e-
learning self-efficacy.
An anonymous validated Web-based survey was used to collect data, showing
the viability of Web-based surveys as a tool for promoting e-learning and organizationalresearch. The Barriers in E-learning and Self-Efficacy (BELSE) survey was used to
collect self-reported data, administered to a convenient sample of employee volunteers.
The instrument was comprised of (1) demographic questions; (2) the Barriers in E-
learning (BEL) scale, developed for the purpose of determining e-learning barriers; and
(3) E-learning Self-Efficacy (ELSE) scale, to measure Internet and computer self-
efficacy.
This exploratory study used quantitative methods for data collection and analysis
and some open-ended questions. Data were analyzed through descriptive and
inferential statistics. The participants were employees in seven organizations in the
United States and abroad. These organizations represent manufacturing, oil exploration
& manufacturing, IT consulting, wholesale distribution, public school district, and a
military division. A total of 875 employees who had taken e-learning courses delivered
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100 percent online by their employers for the past two years participated voluntarily.
Their ability to participate in e-learning and in this study from remote locations, from the
Pacific Ocean to the Algerian desert, clearly demonstrates the ubiquity of e-learning.
The demographic makeup and background characteristics of the respondentswere explored to better understand the e-learning population. The figure below
highlights the employees characteristics.
Who are the E-learners?
Middle-aged audience (80% below 45)
Predominantly male (62%)
Married (69%)
European descent (49%)
Support staff (44%)
Hold a bachelors degree (37%)
Study in the office (56%)
Own a computer with Internet connectivity (88%)
Have been enrolled in less than ten online courses (80%)
Have participated in e-learning for the last three years (76%)
Prior e-learning experiences in another organization (34%)
Intermediate and advanced computer users (96%)
Have received computer software training (58%)
Overall positive e-learning experiences(87%)
Figure 1. Who are the E-learners?
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The good news emerging from this study are the positive experiences and the
relatively few barriers reported. Barriers were rated relatively weak on all categories with
means ranging from 1.29 to 3.00 on a 5-point scale. But before and after every hill is a
valley! The hype accompanying e-learning and the assumption that it is smooth sailingfor e-learners is erroneous because there are significant modifications that need to be
made, ranging from content revisions to policy decisions.
Organizational differences and similarities
While similarities in the nature of barriers faced in the seven organizations exist,
there are statistically significant differences among these organizations. The type of
organization accounted for 5.5 percent of the variance in e-learning barriers. Employees
of the IT consulting company reported the most barriers on six of the seven categories
of barriers. The Oil exploration and manufacturing company employees perceived the
most situational barriers. While there are no significant differences between the two
government agencies and the two manufacturing companies, but significant differences
do exist among the three organizations in the service sector.
Predictors of e-learning barriers
Four key factors emerged as significant predictors of e-learning barriers, namely:(1) organization, (2) self-efficacy, (3) computer competence, and (4) computer training.
Computer competence and self-efficacy were negatively associated with barriers. Thus
if one reported high self-efficacy, this was associated with fewer the barriers. Those who
rated themselves as having no computer training and with low levels of computer skills
were more likely to say they encountered barriers.
Age, gender, ethnicity, marital status, level of education, prior experiences with
computers and e-learning, computer ownership, location of study, and job position are
not statistically significant predictors of barriers. The nature of these relationships is
summed up in the graphic below. The solid arrows indicate a direct relationship
between the variables while the dotted arrows show that these factors may affect ones
perception of barriers although the relationship is not statistically significant or direct.
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The 4 Significant Predictorsof E-learning Barriers
(1)Organization type
(2)Self-efficacy
(3)Computer training
(4)Computer competence
The 7 E-learning Barriers
(1)Personal barriers
(2)Learning style barriers
(3)Instructional barriers
(4)Organizational barriers
(5)Situational barriers
(6)Content suitability barriers
(7)Technological barriers
Other Influential Variables
(1)Age
(2)Gender
(3)Ethnicity
(4)Marital Status
(5)Level of Education
(6)Job Position
(7)Computer Ownership
(8)Location of Study
(9)Prior experiences with e-learning
Figure 2. E-learning Barriers and Predictor Variables
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Organizational Implications
Barrier reduction strategies have to be planned, continuous, and systemic
Continuous systemic changes must happen to improve the state of e-learning.Since organizations, individuals, and environments differ, so do the approaches to
reducing e-learning barriers. A variety of measures are essential encompassing,
personal, situational, technological, organizational, instructional, and content strategies.
Above all policy and planning for e-learning must accompany any programmatic
changes in new and old programs.
Computer training is fundamental
Computer competency and training are significant predictors of barriers.
Strategies such as computer software training, modeling, and demonstrations are
essential. The level of education ranged from high school level to doctorates. However,
even with highly educated and experienced workers, computer and Internet skills fall
short. A lack of skills must be addressed through training.
Time for study and training
Multiple responsibilities lead to limited time for study and interruptions during
study. These situational barriers were the top three barriers. Training time has
traditionally been reserved and guarded, but the asynchronous nature of e-learning has
brought its own challenges. Unless employers and employees prioritize study time,
online learning efforts will continue to suffer.
Three Pillars of Successful E-learning
In sum, successful e-learning demands social, cognitive, and behavioral skills.
The three pillars that determine the success or failure of e-learning programs are the
interconnectedness among (1) person, (2) behavior, and (3) environment. These are the
three major areas that interventions should target.
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1. E-learners cognitive skills: E-learners must have the prerequisite knowledge and
skills necessary to participate in e-learning. Computer competency through training,
and practice, and time management skills are essential.
2. Environment: Organizations must support e-learning by offering a supportive culture,incentives, models, resources, and fostering e-learning self-efficacy.
3. Belief and behavior: E-learners must have high e-learning self-efficacy and the
appropriate behavioral skills such as taking responsibility for learning.
Cognitive
Belief &Environment
Figure 3:Three pillars of successful e-learning
Everyone has responsibility for e-learning
The findings support the social cognitive theory that indicates a triadic
interchange between an individual, the environment, and behavior. In addition to
continued investment in e-learning, these stakeholders need to turn their attention to
fixing the challenges that accompany e-learning.
Although changes can be made to the organization, e-learning policy, design,
and technologies, individual employees must take responsibility for their own learning.
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Frustrations are bound to occur regardless of other changes in the system if there is a
lack of skills, low self-efficacy, and lack of responsibility.
Organizational research and evaluation of e-learning is essentialResearch is about improving the current practice and knowledge. Learning from
evaluation and research results is a common factor in high performance distance
learning. Procedures for obtaining feedback and a process to incorporate that feedback
into future program planning are a critical success factor for distance learning
(Hawksley & Owen, 2002). Organizations need to pay attention to the end-users
experiences expressed in this report and not just vendors.
Continued critique of learning technology
Technology critics consistently argue for balanced review of any technology, but
the threats, challenges, and losses brought by technology are typically less discussed.
While focusing on barriers might be construed negatively, it is not intended to dissuade
organizations or individuals from using learning technologies. Rather, the purpose is to
raise the awareness of the nature of obstacles being faced by e-learners. Such
examination is critical considering the promises, expectations, heavy investments, and
exponential growth associated with e-learning.The barrier reduction strategies, recommendations, and conclusions drawn from
this study have the potential to improve the practice of e-learning in organizational
settings. This report includes areas of e-learning deserving further research. The results
have multi-dimensional and significance to various e-learning stakeholders including
prospective and current employee e-learners, instructors and facilitators, staff,
management, researchers, support staff, community members, software manufacturers,
and LMS vendors. Stakeholders must recognize that technology is only a tool for
teaching and learning that they are empowered to improve, customize or change it to
meet their needs.
Besides the threat of barriers, lie limitless opportunities and possibilities for
everyone involved in e-learning. As we embrace e-learning, the challenge is to learn
from our past successes, mistakes, and experiences!
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Table of Contents
Executive summary .. 3
Table of Contents . 11
Background of the study... 13
Purpose 14
Significance of the study... 14
Conceptual and theoretical framework... 15
Research Design... 16
Research questions... 16
Instrument ... 17
Participants .. 19
Findings of the study. 19
E-learning Barriers .. 19
Organizational differences. 22
Who are the e-learners? .. 33
Recommendations. 50
Barrier reduction strategies .. 50
Using Web-based surveys .. 65
Recommendations for future research .. 66
Conclusion . 67
References 68
Appendices 72
Summary of barriers across all organizations 75
List of Figures
Figure 1 Who are the E-learners? ... 4
Figure 2 E-learning Barriers and Predictor Variables . 7
Figure 3 Three pillars of successful e-learning 9
Figure 4 Self-efficacy Theory .. 15
Figure 5 Variables under Study . 16
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Figure 6 Responses over 4 Weeks 18
Figure 7 Employee Population and Sample Sizes 19
Figure 8 Responses by Organization .. 23
Figure 9 Significant Predictors of E-learning Barriers . 34
Figure 10 Responses by Age . 36
Figure 11 Responses by Gender .. 36
Figure 12 Responses by Ethnicity 36
Figure 13 Responses by Marital Status .. 37
Figure 14 Bar Graph Showing Level of Computer Competence . 37
Figure 15 Employees With or Without Computer Training 38
Figure 16 Responses by Level of Education .. 42
Figure 17 Responses by Work Position . 43
Figure 18 Responses by Location of Study 44
Figure 19 Owns Computer with Internet Connectivity . 44
Figure 20 E-learning Experience . 45
Figure 21 Prior E-learning outside Current Organization 46
Figure 22 Total Number of Online Courses Taken .. 46
Figure 23 Overall Rating of E-learning Experiences ... 47
Figure 24 Three pillars of successful e-learning 63
List of TablesTable 1 Growth of the E-learning Market in the US ... 13
Table 2 Types of Barriers ... 20
Table 3 Top and Least Common Barriers ... 21
Table 4 Other Perceived Barriers across All Organizations 23
Table 5 Organizational Differences on Personal Barriers 25
Table 6 Organizational Differences on Learning Style Barriers . 26
Table 7 Organizational Differences on Instructional Barriers . 27
Table 8 Organizational Differences on Organizational Barriers 27Table 9 Organizational Differences on Situational Barriers .28
Table 10 Organizational Differences on Content Suitability Barriers 29
Table 11 Organizational Differences on Technological Barriers 30
Table 12 Sector Differences in Barriers .31
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Background of the Study
E-learning is a major trend and the most rapidly growing segment of the training
enterprise, with an increasing number of organizations adopting e-learning (Simmons,
2002; Taylor Nelson Sofres [TNS], 2001) as an alternative training delivery mode.
According to a survey by the American Society for Training and Development (ASTD)
and the Masie Center (2001), 52 percent of the courses were being offered either via an
Intranet or over the Internet, reflecting a trend towards increasing use of Web-based
training technology in organizations. E-learning trends the past five years and future
predictions show exponential increasing growth and investment as highlighted in the
table below.
Table 1 Growth of the E-learning Market in the US
Year Growth in US $ Source
1997 $197 million Moe, M. T., Bailey, K., & Lau, R. (1999) in Berge (2001)
2001 1.2 billion ASTD (June 2001)
2002 $5.5 billion Moe, M. T., Bailey, K., & Lau, R. (1999) in Berge (2001)
2003 $7 billion ASTD & NGA (June 2001)2005 $18 billion Lord (2002)
Continued investment in human, time, and financial resources for e-learning will
mostly likely continue but that is not enough. More attention in the effectiveness, quality,
barriers, and best practices of e-learning is fundamental.
There are several driving forces behind the growth of e-learning:
Technological advances such as computers, the Internet and the World Wide Web
To meet the changing demands of consumers and customers
Demand for life-long learning
To improve employees performance
Potential to cut costs, lower employee turnover, and raise profits
Potential to cut training costs
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Potential to reach more trainees and sidelined populations
Potential to deliver just-in-time training
Access to expertise and resources irrespective of distance
Therefore the Web has been commended for bringing human capital at theforefront (Rossett, 2001) since people have become the key to success in todays highly
competitive global economy (Kreitner & Kinicki, 2002). Many organizations have
embraced e-learning but not all organizations have done so because there are
significant trade-offs involved (Nisar, 2002).
Purpose of the study
E-learning is a major change and a recent addition to instructional delivery
techniques that has brought with it unique issues that could impact e-learners
satisfaction (Schilke, 2001), learning (Garland, 1993), motivation to learn online
(Kramarae, 2001), involvement, and even completion (Giles, 1999). Thus the purpose of
the study was two fold:
1. To understand the nature of barriers encountered by employee e-learners
2. To determine the nature of relationships between barriers, demographics,
background characteristics, and self-efficacy.
Significance of the Study
The significance of this study has contributed to:
An understanding of employee e-learners in organizations
An understanding of factors that employees consider as barriers to starting,
continuing, and completing e-learning
A valid and reliable instrument for measuring e-learning barriers and self-efficacy
The theoretical and practical knowledge base of e-learning.
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Conceptual and Theoretical Framework
Social Cognitive Theory
The examination of barriers was grounded on the social cognitive theory, which
indicates a triadic reciprocity between a person, the environment, and behavior
(Bandura, 1986). This interchange is illustrated below.
Person
SocialCognitive
Theory
Behavior Environment
Figure 4. Social Cognitive Theory
The dimension of self-efficacy was used in this study because self-efficacy
influences choices about which behaviors to undertake, the effort, and persistence
exerted in the face of obstacles to perform those behaviors (Campeau & Higgins, 1995).
Two dimensions of self-efficacy were investigated and they are significant predictors of
barriers (1) Computer self-efficacy (CSE) and (2) Internet self-efficacy (ISE).
A Critique of Technology
Technology is a tool that is autonomous, neutral (neither good nor evil), and a
means to an end (Winner, 1977). E-learning is a technological tool for teaching and
learning that carries these characteristics. E-learning deserves a critical analysis of its
effects on society as recommended by Winner (1977), Postman (1993), Hamelink
(2000), Chidambaram and Zigurs (2001), Hatcher (2002), and Webster, (2002).
Online learning like any other technology is both a friend and an enemy, with
both good and bad effects. Practitioners and researchers continuously need to question
the intent and outcomes of technology on individuals, organizations and society.
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Procedure
To protect human subjects, the study underwent a human studies committee
review and was approved before any data was collected. Confidentiality, anonymity,
and informed consent were maintained. Email pre-notifications were sent before the
study began and two reminders were sent out via email.
Instrument
A Web-based survey was used to collect data from volunteers. The survey was
anonymous and voluntary, measuring three constructs:
1. Demographic characteristics of e-learners
2. Barriers faced by employees engaged in e-learning3. E-learning self-efficacy
The items in the demographics section and Barriers in E-learning (BEL) scale
were developed based on distance learning literature and refined through a pilot study.
Items in the E-learning Self-Efficacy (ELSE) scale were a modification of the Eastin and
LaRose (2000) and Cassidy and Eachus (2002) instruments. The questions were all
based on a five-point Likert scale, with the scale ranging from strongly disagree (1) to
strongly agree (5). The combination of these two scales including demographics is
referred to as the Barriers in E-Learning and Self-Efficacy (BELSE) scale.
Response Rates
Pilot data was collected using a Web-based survey and the respondents were
given two weeks to respond. The pilot study was conducted in all the seven
organizations. Originally a total of 70 potential respondents were randomly chosen and
contacted in each of the seven organizations. There were 42 responses yielding a
response rate of 52.5 percent. It took each respondent an average of 14 minutes to
respond to the entire survey. Changes were made to the survey based on the feedback
from the pilot study and the comments from the subject matter experts.
Following the pilot study, the instrument was revised and sent to a convenient
sample of 4807 potential respondents in the seven participating organizations, who had
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participated in online courses in the last two years. A Web-based survey was used over
a one-month period, leading to an 18% response rate. All responses were anonymous
thus contacting non-respondents was not an option.
The table below indicates the daily and weekly responses received and the effectof reminders when collecting data. Two reminders were sent at the end of the second
and third which. Notably, the first reminder led to an increase in responses from 150 to
310 showing the effectiveness of reminders when doing organizational surveys. The
figure below shows the fluctuation of responses during the data collection process
0
100
200
300
400
Week 1 week 2 week 3 week 4
Weeks
TotalResp
onses
Series1
Figure 6. Responses over 4 Weeks
Instruments Validity and Reliability of the Survey Scales
Seven subject matter experts reviewed the survey for validity. The reliability
analysis procedure provides information about the relationships between individual
items in the scale. The results indicated that both scales had very high reliability as
depicted below. The modifications of the survey resulted in a total of 15 questions under
the demographic, 42 items in the BEL scale and 24 items in the ELSE scale, resulting in
a total of 81 questions. The results indicate that the BELSE scale was highly reliable
and valid.
Survey Modifications
The researcher noted some revisions that could make the instrument better. For
example, future changes to the survey would include:
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Asking about the location of the subjects in surveys dealing with international
populations, where geographic location becomes an important consideration. It
would be very informative to know how geographical location could be a barrier to
accessing content due to technology, language, or country restrictions exist. Ask whether one has completed the online course(s) or not needs to be added
In case studies, ask which particular course an employee was referring to for the
purpose of making changes to that course
Re-order some of the questions to avoid confusion because respondents seemed to
have a problem dealing with reverse questions.
Participants
These findings are a result of responses from employees in seven organizations
representing various industries and sectors as illustrated below. The figure below
indicates the population (N = total e-learners contacted) and sample sizes (n) of the
respondents.
IT ManufacturingN=867; n=125)
US Military(N=130; n=114)
Health Insurance(N=500;n=177)
IT Consulting(N=1600; n=131)
WholesaleDistribution
(N=1200; n=256)
Public SchoolDistrict
(N=500; n= 39)
Oil exploration &Manufacturing(N=10; n=8)
Total N=4807Sample size n=865
Figure 7. Employee Population and Sample Sizes in Seven Organizations
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Findings
What are the Seven E-learning Barriers?
An increasing number of companies are adopting e-learning. But in their rush to takeadvantage of e-learnings benefits and promises, companies are finding that there are
significant barriers to adoption. (Simmons, 2002, p.19).
The first research question addressed the barriers that employees engaged in
e-learning face. To answer this question, a survey made up of 42 items (see
appendix 1) was constructed to determine what barriers employees faced when they
engage in e-learning. This scale is referred to as the Barriers in E-learning (BEL)
Scale. The mean (average rating) for each of the items are presented in appendix 1.
An interplay of forces interfere with participation of adults in educational and
training activities (Sheets, 1992) as employees involved in e-learning face several
types of barriers. These barriers fall under seven categories as illustrated below.
Table 2 Types of Barriers
Factor Name of factor Mean
Factor 1 Personal barriers 1.54
Factor 2 Learning Style 2.01
Factor 3 Instructional barriers 1.96
Factor 4 Organizational barriers 1.84
Factor 5 Situational barriers 2.81
Factor 6 Content suitability barriers 2.31
Factor 7 Technological barriers 2.05
Situational barriers relate to the an employees environment and lifescircumstances and are the most prevalent barriers (mean=2.81). These barriers have to
do with lack of time for study, time management problems, over commitment to multiple
roles and responsibilities, interruptions during study. These items were also ranked as
the top three barriers.
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Table 3: Top and Least Common Barriers
Top three barriers The three least common barriers
1. Over commitment to multiple roles
and responsibilities (mean=3.10)
2. Interruptions at work, home or
wherever one studies (mean=2.88)
3. Lack of time to study (mean=2.99)
1. Problems with language (reading
level) used in course materials
(mean=1.43)
2. Lack of confidence in my ability to
participate in e-learning (mean=1.52)
3. My resistance to change (1.53)
The good news emerging from this study is that overall, employees seem to
experience very few barriers since the highest rating was 3.10 on a 5-point scale.
However, this finding is somewhat challenged by the findings from the comments on
barriers that followed. Employees documented other barriers that they experienced in
the process of taking Web-based courses. The table below is a synthesis of perceived
barriers in all organizations. Their comments support and elaborate the findings
emerging from the closed-ended questions, providing a richer and in-depth view of the
kinds of barriers they are faced with when they engage in e-learning.
E-learning barriers are heterogeneous encompassing personal, organizational,
content, situational, instructional, and technological barriers. Many similarities and
differences do exist among these organizations. A comparative analysis among what
other researchers have found with regard to barriers in distance learning reveals more
similarities than differences.
Statistically, the prevalence and degree of barriers is significant. However, the
open-ended responses indicate some similarities across the seven organizations.These barriers are captured in more detail in appendix 3.
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Table 4. Other Perceived Barriers across all Organizations
Barrier Categories Characteristics
Personal Barriers Time management problems
Adult prideLanguage problem
Attitude towards e-learning
Learning style or preferences
Situational Barriers Time for study
Interruption during study
Organizational Barriers Cultural problems concerning credibility of e-learning
Lack of time for study
Interpersonal barriers
Limited online course availability
Registration system problems
Lack of awareness of available online courses
Lack of credit or certification after completion
Failure to involve employees in planning or decision making
Technological barriers Learning Management Systems (LMS) quality
Connectivity problems
Lack of training
Navigation problems
Limitations of technical support
Loss of data and inability to save or transfer data
Content-Suitability
Barriers
Learner expectations of the course
Course relevance
Content not audience-specific
Poor content quality and limited rigor
Poorly constructed assessments
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Instructional Barriers Lack of progress reports and feedback
Limited learner engagement
Poor instructional design
Limited reference materialsAccess and navigation problems
Limited use of multimedia
Unclear or inconsistent instructions
Inability to save work
Information overload
Lack of instructor presence/interaction
Poor coordination
E-learning Barriers and Differences among Organizations
Human beings are different and so do the organizations they work for. Not only is
the demographic make up for each organization different but so are the policies,
technologies, mission, and processes. An analysis was done to determine whether
barriers perceived differ based on the type of organization as depicted below.
Organization
Military
ITConsulting
Wholesale
Health
PSDO
ilITM
anufacturing
Count
300
200
100
0
114
131
256
177
39
125
Figure 8. Responses by Organization
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The results indicate significant differencesamong organizations on perceived
barriers. Below is a discussion of the similarities and the differences among these
organizations.
1. IT Manufacturing Company. E-learning barriers perceived by employees in thisorganization are significantly differentfrom the other organizations other than with
the Oil Company, which is also a manufacturing company.
2. Oil Exploration and Manufacturing Company. E-learning barriers perceived by
employees in this organization are not significantly differentfrom any of the other
organizations. However, it should be noted that the sample size was very small.
3. Public School District. E-learning barriers perceived by employees in this
organization are significantly differentfrom the IT manufacturing and the IT
consulting company.
4. Heath Insurance Company. E-learning barriers perceived by employees in this
organization are significantly differentfrom IT Manufacturing, wholesale, IT
Consulting, and the military.
5. Wholesale Company. E-learning barriers perceived by employees in this
organization are significantly differentfrom IT manufacturing, health insurance, and
IT consulting. This indicates differences even among organizations in the service
sector.6. IT Consulting Company. E-learning barriers perceived by employees in this
organization are significantly differentfrom those perceived by employees in the
Public School District, IT Manufacturing, Health, and Wholesale.
7. Military. E-learning barriers perceived by employees in this organization are
significantly differentfrom those perceived by employees in the IT Manufacturing
and health insurance companies.
There are no significant differences between the public school district, which are
also government-supported institutions.
Organizational Differences on Personal/Dispositional Barriers
The IT consulting companyhad the highest mean (1.73), indicating that the
employees perceived more personal barriers, while the oil exploration and
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manufacturing company had the least barriers. Overall, personal barriers in e-learning in
these organizations are few (mean = 1.54 on a 5-point scale).
There were significant organizational differencesin terms of personal barriers.
The organizations that had significant differences are:1. IT Manufacturing and IT Consulting
2. Health Insurance and Wholesale
3. Health Insurance and IT consulting
4. Health Insurance and Military
Based on these results, the Health Insurance Company seems to be significantly
different from others on this factor. Note that there were no significant differences
involving the Oil Exploration and Manufacturing Company and the Public school district
on this factor. However, these two had small sample sizes.
Table 5. Organizational Differences on Personal Barriers
Type of Barrier Organization Mean N
1. Personal 1. IT Manufacturing 1.48 125
2. Oil E & M 1.29 8
3. Public School District 1.40 39
4. Health Insurance 1.34 1775. Wholesale 1.59 256
6. IT Consulting 1.73 128
7. Military 1.64 114
Total 1.54 847
Organizational Differences on Learning Style Barriers
The IT consulting companyhad the highest mean (2.28), indicating that the
employees perceived more learning style barriers. Overall, learning style barriers in e-
learning in these organizations are few (mean = 2.00) as illustrated below.
There were significant organizational differences among:
IT Consulting company and Public school district
IT consulting company and Health Insurance
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Table 6. Organizational Differences on Learning Style Barriers
Type of Barrier Organization Mean N
2. Learning Style 1. IT Manufacturing 2.00 125
2. Oil E & M 1.75 8
3. Public School District 1.79 39
4. Health Insurance 1.78 177
5. Wholesale 2.02 256
6. IT Consulting 2.28 128
7. Military 2.06 114
Total 2.00 847
Organizational Differences on Instructional Barriers
The IT consulting companyhad the highest mean (2.47), indicating that the
employees perceived more instructional barriers. Overall, employees in these
organizations perceived few barriers (mean = 1.96 on a 5-point scale).
There were significant organizational differences among:
IT Manufacturing and Healthcare
Health Insurance and Military IT Consulting was significantly different from all the sixorganizations
Table 7. Organizational Differences on Instructional Barriers
Type of Barrier Organization Mean N
3. Instructional 1. IT Manufacturing 2.11 125
2. Oil Expl. & Manufacturing 1.44 8
3. Public school district 1.74 39
4. Health Insurance 1.67 177
5. Wholesale 1.87 256
6. IT Consulting 2.47 128
7. Military 2.01 114
Total 1.96 847
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Organizational Differences on Organizational Barriers
The IT consulting company(mean = 1.99) and the wholesale company
(mean=1.98) had the highest means, indicating that the employees perceived more
organizational barriers. Overall, employees in these organizations perceived feworganizational barriers (mean = 1.84 on a 5-point scale). Under organizational barriers,
there were more similarities than differences across organizations as illustrated below.
There were significant differences in these organizations:
IT Manufacturing and Wholesale
Health Insurance and Wholesale
Health Insurance and IT consulting
Table 8. Organizational Differences on Organizational Barriers
Type of Barrier Organization Mean N
4. Organizational 1. IT Manufacturing 1.72 125
2. Oil E & M 1.55 8
3. Public School District 1.58 39
4. Health Insurance 1.65 177
5. Wholesale 1.98 256
6. IT Consulting 1.99 1287. Military 1.85 114
Total 1.84 847
Organizational Differences on Situational Barriers
The Oil Exploration and Manufacturing Companyhad the highest mean (3.00),
indicating that the employees perceived more situational barriers. Compared to other e-
learning barriers, situational barriers seem to be the most prevalent yielding the highest
mean of 2.81.
Under situational barriers, there were more similarities than differences across
organizations evident among:
Health Insurance and IT Manufacturing
Health Insurance and IT Consulting
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Total 2.31 847
Organizational Differences on Technological Barriers
Similar to the types of barriers discussed above, the post hoc test revealed that
the IT consulting companyhad the highest mean (2.38), thus its employees seem to
experience more technological barriers. Overall, technological barriers were weak
(mean=2.05 on a 5-point Likert scale). Significant differences exist between:
IT Manufacturing and Wholesale
IT Manufacturing and IT Consulting
Health Insurance and Wholesale
Health Insurance and IT consulting Health Insurance and Military
Table 11. Organizational Differences on Technological Barriers
Type of Barrier Organization Mean N
7. Technological 1. IT Manufacturing 1.82 125
2. Oil E & M 1.92 8
3. Public School District 2.05 39
4. Health Insurance 1.74 177
5. Wholesale 2.17 256
6. IT Consulting 2.38 128
7. Military 2.14 114
Total 2.05 847
Based on these results, the respondents in the seven organizations surveyed
perceived relatively weak e-learning barriers on all categories with means ranging from
1.29 to 3.00.
Least Common Barriers: Personal barriers (mean=1.54)
Most common barriers: Situational barriers (mean=2.81)
Personal barriers are the least common while
situational barriers are the most prevalent!
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Overall, employees of the IT consulting company (Organization 6) perceived
more barriers in all categories other than situational barriers where the Oil Exploration
and Manufacturing company (organization 2) perceived the most barriers (mean=3.00).
On all categories of barriers, the IT Consulting Company significantly differed from other
organizations. On almost all factors other than under instructional and instructor
barriers, the Oil Exploration and Manufacturing company did not significantly differ from
the other organizations. Caution should be exercised when interpreting the results of
this organization due to the small sample size (n=8).
Sector Differences
Since there were organizational differences, the organizations were combined
into three sectors to find out whether there were differences by sector. Several
organizational typologies exist (Hall, 1987), for example, non-profit versus profit, or by
societal sector such as educational, medical, and health, among others. The
categorization to three sectors:
Manufacturing sector
Service sector
Government sector
Hall (1987) quote below is important to note when interpreting these findings.
There is a basic difficulty in classifying anything: A classification that worksmarvelously in one situation might be disastrous in another types oforganizations in terms of their functions in society will vary as much withineach type as between types. Thus, some schools, hospitals, banks, and steelcompanies, may have more in common because of their routine character.Toassume that you are holding constant the major variable by comparing severalschools or several steel mills is unwarranted until one looks at the technologies
employed.(Hall, 1987, p.46-47).
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Table 12. Sector Differences in Barriers
Manufacturing sector Government organizations Service sector
No significant differenceson all barrier categories
between
IT Manufacturing
company
Oil Exploration and
Manufacturing company
No significant differenceson all categories between the
Public school district
Military
Significant differenceson all categories of
barriers among
Health insurance
Wholesale
IT consulting
Relationship between Organization and E-learning Barriers
The type of organization can be used to predict e-learning barriers. There was a
significant relationshipamong barriers and type of organization, age, gender, and level
of education.
The significant differences among the seven organizations indicate that there are
organizational factors in play that affect e-learners perceptions. Organizational culture,
resources such as computer labs, time off to study during working hours, quality,
technologies, content, and support structures differ within and across organizations.
The seven organizations differed in their type of e-learning technologies such as
learning management systems (LMS). Resource availability and allocations for e-
learning differ and this could have implications for e-learning. Four out of seven were
international Fortune 500 organizations. Organizational differences could impact their
offerings as well as their ability and effectiveness in dealing with challenges facing e-
learners.
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Who are the E-learners?
A Look at Employee Demographics
Demographic changes are a major force affecting the workforce. Globalization,
technology and migration have changed the traditional make-up of learners. The
findings confirm that e-learning has opened doors to a very diverse population.
Studies differ on the effect of demographics on distance learners perceptions
with recent studies by Litchfield, Oakland, and Anderson (2002) and Feldhaus (1999)
arguing that demographics do not have a significant impact on e-learner perceptions, as
confirmed by this study.
To determine the relationship between barriers and demographics, various
predictor variables shown on the figure below were examined. Significant relationships
emerged between e-learning barriers and four variables illustrated in figure 9 below.
Key predictors of E-learning Barriers
(1) Organization
(2) Self-efficacy
(3) Computer training(4) Computer competence or skills
The other demographic and background characteristics were not significant
predictors of e-learning barriers. Each of these variables is explored in more depth
below as well as the nature of these relationships.
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Figure 9. Significant predictors of e-learning barriers
Age
The results indicate that the majority of employees participating in the study were
between 32 and 38 years old (31%). Thus the major participants of e-learning are a
relatively young audience with approximately 80% are below 45 years of age. The
graph below depicts the age representation.
There are inconsistent findings on the effect of age on DL experiences. Thisstudy found that the relationship between an employee e-learners age and perceived
barriers was not significant. The findings of this study confirm Giles (1999) and
Feldhaus (1999) findings that age does not make any difference in ones DL
experiences. However, the results contradict Fjortofts (1995) study that found age to be
a significant predictor of persistence in DL. Although age was not a statistically
Self-Efficacy
ComputerTraining
ComputerCompe-tence
Predictors Organiza-tion
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significant predictor of e-learning barriers, it has a significant relationship with
organization, gender, and marital status.
Age in Years
Over
53
46-
52
39-
45
32-
38
25-
31
18-
24
Count
300
200
100
0
67
97
201
268
194
32
Figure 10:Responses by Age
Gender
The majority of employees who participated in the study were male (62%)
compared to 36 percent females as illustrated below. The results show that gender is
not a significant predictor of e-learning barriers confirming what other studies such as
Feldhaus (1999), Giles (1999), and a review of literature by Sheets (1992) found.
However, Kramarae (2001) have found women face more barriers whenever they learn
online.
Gender
MaleFemaleCount
600
500
400
300
200
542
314
Figure 11. Responses by Gender
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Ethnicity
The results indicate ethnic diversity in the e-learning population surveyed. The
surveyed employees are located around the globe representing African, Asian,European, Latino, Pacific Islands, and Native-American ethnicities as illustrated below.
The majority of employees participating in the study were of European descent (49
percent).
Studies differ on their findings on the significance of ethnicity in e-learning. Some
studies have found that race made no difference in white males and females ability to
learn (Feldhaus, 1999) and ethnicity was not a significant predictor of persistence or
dropout in college computer-conferenced courses (Giles, 1999). However, Feldhaus
(1999) study revealed that race was a barrier to minorities learning process. Charner
and Fraser (1986) noted that the reasons for non-participation in adult education are
related to race among other factors. These findings conflict with the results of this study.
Although ethnicity is not related to barriers, it has a significant relationship with
ones education level.
Ethnicity
Pacific-Islander
OtherNative-Am
erican
IndianLatino
European
AsianAfrican
Count
500
400
300
200
100
0
195
516143
423
2840
Figure 12. Responses by Ethnicity
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Marital Status
The results indicate that the majority of employees participating in the study were
married (68.7 percent) and the rest were single (29.4 percent) as illustrated below.Marital status did not emerge as significant predictor of e-learning barriers, confirming
what other studies have found out (Sheets, 1992). Although marital status was not a
significant predictor of barriers, it is significantly correlated with gender and age.
Marital Status
SingleMarriedCount
700
600
500
400
300
200
254
594
Figure 13:Responses by Marital Status
Other Background Variables
Considering the continued trend of the use of e-learning around the world and
globalization, e-learner demographics has various implications for e-learning as other
researchers have noted. Knowledge of learner characteristics could be used for
prediction of learners persistence or attrition (Giles, 1999); information on the kinds of
learners being served (Franklin, Yoakam & Warren, 1996) and aids in program planning
and policy formulation (Sheets, 1992).
Sheets (1992) noted that it is possible that less than 10 percent of the variance
regarding the prediction of persistence in distance learning is accounted for by
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demographic variables. Actually, the findings of this study supported this notion
because only 5.5% accounted for by demographics. It is no wonder that Sheets (1992)
recommended that future studies should focus on other personal and situational factors
that go beyond gender, age, and educational background. Therefore, besides looking atdemographics, it is important to consider other factors that come into play in e-learning.
The nature of relationships between perceived barrier and other predictor variables is
examined below.
Computer Skills
Most employees rated themselves as average and/or expert computer users
(95.5%) with only a handful rating themselves as novices (only 4.3%) as illustratedbelow. Computer competency is a significant predictor of e-learning barriers. Most of the
respondents rated themselves as being experts (41 percent) or average of average
computer competence (54.3 percent) and this helps to explain why they experienced
few barriers. However, regardless of their skills, technological barriers were common in
their comments.
Computer Competence
NoviceExpertAverage
ount
500
400
300
200
100
0 37
356
470
Figure 14. Level of Computer Competence
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Computer Training
The influence of computer training was determined by asking employees whether
they have had either face-to-face or online computer software training to improve their
computer skills. A majority of the respondents (58%) have received training while others
have had no training at all (41%) as depicted below. Computer training emerged as a
significant predictor of e-learning barriers.
The need for computer competency and training is clearly evident throughout
including the comments from the open-ended question. Several quotes such as the one
below attest to the numerous technological barriers encountered by employees, pointing
out technological challenges regardless of experience. I have worked with computers
for the past 11 years and I'm having problems moving around (the) site. I can't imagine
what people with little experience are having. Computer and Internet competency is a
must for e-learners and training should be provided whenever these skills are lacking.
Computer Software Training
YesNo
COUNT
600
500
400
300
499
357
Figure 15:Employees With or Without Computer Training
Computer and Internet competency is amust for e-learners. Training should be
provided whenever these skills are lacking.
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Self-Efficacy
Perceived self-efficacy is defined as peoples judgments of their capabilities toorganize and execute courses of action required to attain designated types of
performances(Bandura, 1986, p. 391)
Self-efficacy emerged as a significant predictor of barriers. Self-efficacy
is not concerned with the skills one has but with judgments of what one can do with
whatever skills one possesses (Bandura, 1986). The employees had high levels of
self-efficacy, measured on a 5-point Likert scale (see appendix 2).
The relationship between the ELSE and BEL is negative, indicating that the
fewer the barriers an employee perceived, the higher his/her e-learning self-efficacyis and vice versa. It is no wonder that barriers were rated low. This confirms the
findings of Collins (1982) cited in Bandura (1986) who found that highly self-
efficacious students were usually quicker to discard faulty strategies and to display
more positive attitudes towards a subject.
Implications
The significant relationship between barriers and self-efficacy is critical for e-
learning because self-efficacy influences:
task choice (Cassidy & Eachus, 2002)
amount of effort one puts on a task (Bandura, 1986); (Cassidy & Eachus,
2002)
persistence or perseverance when faced with obstacles (Bandura, 1986;
Cassidy & Eachus, 2002)
behavior (Bandura, 1986)
motivation (Bandura, 1986); (Cassidy & Eachus, 2002)
performance (Bandura, 1986); (Joo, Bong, & Choi, 2000)
attitudes (Bandura, 1986)
outcome expectations (Bandura, 1986)
success or failure (Cassidy & Eachus, 2002; Kreitner & Kinicki, 2001)
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nature of feedback received (Kreitner & Kinicki, 2001)
psychosocial functioning (Bandura, 1986)
perceived e-learning barriers (Mungania, 2003)
Level of Education
The majority of the respondents had a Bachelors degree (36.8 percent) closely
followed by those with a high school diploma (36.5 percent) as illustrated below.
Stanton (1998) reported that nearly two-thirds of distance learners possess college
degrees. Over a third of this studys sample (36.5 percent) hold a bachelors degree.
The results also reveal what Sheets (1992) posited that the education background of
distance students ranges from less than high school to completion of a university
degree and beyond. This sample was a highly diverse group in terms of level of
education, ranging from high school education to doctoral level.
Feldhaus (1999) found that the diversity of educational background was the most
significant factor causing barriers in this study of two-way audio-video courses.
However, the findings of this study reveal no significant relationship between the level of
education an employee has had and the e-learning barriers. This could mean that ones
level of education does not determine whether somebody will be successful online or
not. Having a higher level of education does not necessarily mean that one will be a
successful online learner. There are other factors that come into play. For example,
there is a significant relationship between an employees level of education,
organization, and ethnicity.
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Education
Specialistdegree
Nohighschooldiplo
Master'sdegree
Highschooldiploma
Doctorate
Bachelor'sdegree
Count
400
300
200
100
0
57
153
316318
Figure 16:Responses by Level of Education
Work Position
The results indicate that the respondents work in various capacities in
management (32.8 percent) with the majority of employees being support staff (43.7
percent) as illustrated in the bar graph below.
In general, distance students tend to be employed (Keegan, 1996) and this was
the case for this studys sample. Various occupations were represented in the sample
with a majority being support staff (43.7 percent) and 32.8 percent were managers or
administrators. The finding that job position was not a significant predictor of e-learning
barriers is similar to Sheets (1992) finding that occupational status of learners does not
significantly relate to program completion.
Job position is significantly correlated with owning a computer with Internet
connection, a fact that brings forth affordability issues. Stanton (1998) found that half ofall Internet users are professionals or managers.
Although some of these variables do not indicate direct or significant
relationships, their ability to influence e-learning indirectly should not be ruled out. For
example, job position and study location were significantly correlated with each other.
However, unless one is in a financial position to afford a computer and also to be able to
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pay Internet costs that accompany e-learning, then their study location options, access,
and frequency of use could be limited.
Work Position
Teacher/Instructor
Supportstaff
Non-com
missionedoff
Manage
r/Administrato
Com
mis
sionedOfficer
Count
400
300
200
100
0
Figure 17: Responses by Work Position
Location of Study
The respondents were asked to indicate where they do most of their online
learning. The majority of the respondents take their online courses in various locations:
in the office (55.8%)
both at home and in the office (26.4%)
at home (15.7%)
at other locations (1.5%)
The relationship with perceived barriers was not significant indicating that the
location where an employee undertakes e-learning does not significantly influence ones
perception of e-learning barriers. Study location was significantly correlated to owning of
a computer that has Internet connectivity, a variable that determines ones study
location options. For example, unless one has a computer at home that has Internet
connection, then s/he would not be able to access content.
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Prior E-learning Experiences
The respondents differed in the amount of e-learning courses they have had.
Although a majority had taken online courses before (83%) there were somenewcomers, accounting for 17% of the sample.
64% have only had online courses at their current organization while 34% had
had online courses elsewhere. Prior experience with e-learning did not emerge as a
significant predictor of barriers. Whether or not an employee has taken online courses
before is not a significant predictor of e-learning barriers.
E-learning Experience
FirstO
nlineCourse
C
oursebefore2001
C
oursein2001
C
oursein2002
Count
500
400
300
200
100
0
148
393
118
200
Figure 20. E-learning Experience
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Prior E-learning Outside Present Organization
YesNo
Count
600
500
400
300
200
294
556
Figure 21. Prior E-learning Outside Current Organization
Total number of Online Courses Taken
The respondents were asked to indicate the total number of courses they have
taken online. The results indicate that a majority (80%) has had less than 10 online
courses. Number of courses taken did not emerge as significant predictor of barriers.
Total Online Courses Taken
Over30
26-3021-25
16-2011-15
6-101-5
Count
600
500
400
300
200
100
0 433962
168
530
Figure 22. Total Number of Online Courses Taken
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Overall Rating of E-learning Experiences
Overall, a majority of the employees are pleased with the e-learning experiences
(86.5%) compared to 10% who rated their experiences as negative. Such positive
ratings are good news for all e-learning stakeholders.
Overall Rating of E-learning Experiences
positivenegative
COUNT
800
600
400
200
0
748
87
Figure 23: Overall Rating of E-learning Experiences
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Barrier Reduction Strategies
It may be difficult to completely eliminate barriers but they definitely can and
should be reduced. Below are some of the recommendations based on a synthesis of
the findings and from the literature. Organizations can use this list as a checklist to
determine which facets need to be modified.
Know Your Target Audience and Their Expectations
Barrier: Irrelevant content that does not meet learners expectations
The starting point for any distance learning provision should be identified learners
needs (Hawksley & Owen, 2002). Therefore, employers need to:
o Determine the demographic makeup and background characteristics of the e-
learning audience.
o Conduct a needs assessment on the needs of learners before content is
developed.
o Course descriptions should be well written so that employees know in advance
what to expect from the course.
o Pre-entry guidance is one of the most critical success factors for distancelearning (Hawksley & Owen, 2002).
o Customize course content to meet the needs of the audience. This can be
accomplished through design. Having a master course and opening other
The various baggage that these students bring, their
perceptions of the learning experiences, and the coping and
adapting processes they develop must be addressed to gain an
understanding of how better to meet the diverse needs of the
distance student (Feldhaus, 1999, p.4).
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sections of the same course specifically tailored to the needs of a particular
audience.
Cultural sensitivity: Take into consideration the culture of the target audience. Provide an array of courses to cater for various career stages. If courses are
unavailable internally, provide employees with other advanced training sources.
Employee expectations should be managed. It is important to let the employees
know that not all courses can be delivered online.
Provide Training and Development Opportunities
Barrier: Unpreparedness or lack of appropriate skills and knowledge
Successful e-learning demands social, cognitive, and behavioral skills. Although
self-efficacy judgments are functionally related to action, a number of factors can
affect the strength of the relationship (Bandura, 1986, p. 395). Perceived efficacy by
itself can affect the level of motivation but it does not produce performance if one
lacks the necessary sub-skills (Bandura, 1986). That is why it is important to provide
training if skills are lacking. For example, computer skills and time management
skills are critical for successful e-learning
Provide tips or an orientation course that will make learners aware of how tosucceed online.
Employees require both skills and high self-efficacy (Bandura, 1986)
Knowledge and constituent skills are necessary but insufficient for accomplished
performances, therefore, interventions need to be in place that can promote self-
efficacy--the bridge between skills, action, and outcome.
Strategies for Improving Employee Self-Efficacy
Barrier: Low self-efficacy or anxiety about ones ability to be a successful e-learner
Among the different aspects of self-knowledge, perhaps none is more influential
in peoples everyday lives than conceptions of their personal efficacy (Bandura, 1986,
p.390). In the context of this study, the influence of self-efficacy on e learning, which is
significantly related to barriers has several implications. Self-efficacy arises from the
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gradual acquisition of complex cognitive, social, linguistic, and/or physical skills through
experience (Gist, 1987 cited in Kreitner & Kinicki, 2001).
Self-efficacy reflects what individuals believe they can do with the skills they
possess (Eastin & LaRose, 2000). Because perceived self-efficacy operates partiallyindependently of underlying skills (Bandura, 1986), it is important to look beyond
training as a way of reducing barriers. Other strategies that can promote self-efficacy
are required but how can this be accomplished? Tap into the four sources of self-
efficacy namely (1) prior experiences, (2) vicarious experiences, (3) verbal persuasion,
and (4) affective or physical arousal (Bandura, 1986).
Assess e-learners self-efficacy
Although one might be successful in other endeavors, it does not necessarily mean
that one is confident about e-learning. Therefore, determine the self-efficacy level of
e-learners and put measures that enhance self-efficacy in place through the four
interventions below.
Provide Continued Positive Experiences
Prior experiences (success or failure) are the most powerful source of self-efficacy
(Bandura, 1986; Campeau & Higgins, 1995; Cassidy & Eachus, 2002). Prior experience and self-efficacy are related thus every employees initial online
experiences should be as positive as possible because that could determine future
undertakings.
Staff or coworkers with certain skills or extensive experience can provide personal
coaching and support to ensure positive experiences.
Provide Vicarious Experiences
Observing the success or failure of models (Campeau & Higgins, 1995; Cassidy &
Eachus, 2002) doing similar tasks (in this case e-learning) can strongly influence
ones self-efficacy (Kreitner & Kinicki, 2001).
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Consider pairing up successful e-learners who can serve as mentors to new online
learners. One of the organizations uses subject matter experts (SMEs) within the
organization as facilitators and content writers.
Create e-learning communities where people can come together for support andexperience sharing.
Verbal persuasion
Self-efficacy can be influenced by verbal persuasion. Supervisors, peers, significant
others, senior and middle managers must be advocates of e-learning.
Verbally persuade employees of the value and credibility of e-learning.
Use positive reinforcement.
Provide feedback that could nurture self-efficacy.
Managers have an important role in motivating learners to continue with online
learning (Pollard & Hillage, 2001). Managers must go the extra mile to pat learners
on the back, give them recognition, and encourage them to learn with their peers.
(Cross, 2000) cited in (Pollard & Hillage, 2001).
Physical and Affective Arousal
Emotional arousal such as anxiety influences self-efficacy (Campeau & Higgins,1995; Cassidy & Eachus, 2002; Kreitner & Kinicki, 2001)
Create interest in e-learning through recognition and praise that arouses emotions
Offer awards or certificates upon successful completion
Provide Incentives for E-learning
Barrier: Lack of motivation or incentives for e-learners
Having skills and high self-efficacy is not enough (Bandura, 1986). Persons may
possess constituent skills and a strong sense of efficacy that they can execute them
well, but they still choose not to perform the activities because they have no
incentives to do so (Bandura, 1986, p.395).
Self-efficacy also does not translate into action whenever people do not have access
to necessary physical resources such as equipment or financial resources.
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Physical or social constraints further impose limits on what people can do (Bandura,
1986).
Skills are not enough, resources are equally important. The discrepancy between
internal factors (peoples capabilities) and external factors (resources) should beresolved
Notify employees of certificates offered upon completion
Access especially for employees in lower-level paying jobs and in remote locations
should be taken into account. The US army is an example of an employer that offers
an incentive to e-learners by offering free laptops.
Employers could follow the US Army model or go even further to pay for Internet-
related costs especially for employees in remote locations such as in developing
countries where phone and Internet connection costs are high.
The E-learners Challenge for Responsibility
Barrier: Employees low self-efficacy and lack of responsibility
Learner outcomes depend largely on self-efficacy beliefs (Bandura, 1986). Those
with self-doubt or low self-efficacy are quick to quit if their initial efforts prove deficient
(Bandura, 1986). In the e-learning arena, participants with low self-efficacy are likely to
quit e-learning altogether if they have encounter barriers in the process. Therefore,employees need to know that:
In social, intellectual, and physical pursuits, those who judge themselves highly
efficacious will expect favorable outcomes, self-doubters will expect mediocre
performances of themselves and thus negative outcomes (Bandura, 1986, p.392).
Awareness of ones efficacy could help to bridge the gap between ones knowledge
and skills and to translate them into appropriate courses of action (in this case e-
learning).
E-learners must understand their roles and responsibilities in e-learning because
outcomes are not disconnected from actions, rather, most outcomes flow from
actions (Bandura, 1986).
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Ones behavior largely determines the outcomes one experiences. Employees
therefore need to realize that their behavior in e-learning like in other lifes events
affect their outcomes.
Test alternative forms of behavior and strategies to determine which ones lead tosuccess by trying different techniques and behaviors for learning online.
Be aware of the link between their self-efficacy and outcomes.
Efficacy is not a fixed act. Different skills are required, thus engaging in life-long
learning is a must.
While time management training can be taught to help with procrastination, it lies
upon the individual to take control of their time.
Online learners do not understand how their role changes with e-learning since this
is a great source of concern and stress (Ullrich, 1998). Role ambiguity occurs when
there is a lack of clarity between an individual and others regarding what is expected
of them (Ullrich, 1998 citing Spreitzer, 1996). Such ambiguity can affect a learners
belief in his/her capacity to perform and hurt ones self-confidence (Ullrich, 1998).
Provide adequate communication and advising opportunities to reduce role
ambiguity. Ullrich (1998) warns that unless there is high-self confidence in learners
and clear, concise and timely communication, resistance will occur and this could
result in a failure of online programs.
Cater for Multiple Learning Styles
Barrier: Preference for other instructional delivery techniques
Use a blended delivery approach by providing alternative delivery methods e.g.
blend online courses with face-to-face instruction and other media.
Provide learning materials in various formats such as hard copy/manual or on a CD-
ROM, audio, video, among others.
Assess the e-learners learning styles. There are various inventories that can be
used to evaluate learning styles. Refer to Ahn (1999) for more on learning styles.
Recommend employees to take learning style surveys and used the results in
decision making as to whether online courses are suitable for ones learning style.
Design online courses taking into account multiple learning styles.
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Pay Attention to Course design
Barrier: Content inconsistency, illogical, and unclear
Learners need to see the link between the course and the results. This could be
achieved through providing adequate instructions, linking course assessments to
content and providing feedback.
Provide written directions or rationale behind the organization of the content and link
among content, exams, and results.
E-learning materials design should have some consistency in the look and feel
The training team needs to be up-to-date with course developments, constantly
revising wrong content and updating outdated content.
Provide the e-learner with choices on how to manage their files. For example,
provide downloading options, printed course materials, pdf files, among others.
Instructions Must Be Clear and Logical
Barrier: Confusion from instructions and navigation procedures
Give clear instructions informing the e-learners about how to save their work and
continue at a later date or time. Most students lose their data or track because
whenever they resume, they have to start all over.
Provide clear instructions at the beginning of the course/module on how to navigate
the course.
Streamline the instructions sent to employees about logging in. for example, the
course names, whether there is a space between login names, whether to use lower
or upper case should be standard and communicated in a consistent manner
Ensure that all the information communicated to the employees is clear and
unambiguous
Provide clear instructions on how the learners can keep their materials organized
Explain the learning process including the format. Graphics and course maps are
good visual guides
Use Red flags whenever confusion is evident or could occur.
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Watch for Information Overload
Barrier: Information overload and discrepancy in requirements
Balance the workload between instructor-led courses and online courses
Re-evaluate the appropriateness of all the content for inclusion in a module andremove any unnecessary information
Follow-up During and After Training
Barrier: E-learners are not aware of their status and progress
Change the employees status once a course is completed
Ensure that a learner is aware of how s/he is doing by posting grades, providing
written feedback
Provide employees with the ability to view how many and which courses one has
completed. The system should be configured to give such information
Record progress made by the e-learners and make this information available to the
participants.
Quality must not be compromised
Barrier: Poor course quality, low expectations, and little rigor
Raise course expectations to motivate employees to take the online courses Course content should be of high quality to keep employees motivated to take them.
Providing hands-on activities that require higher level learning skills like analysis,
synthesis, and application.
Regulate learners pace by using locks to ensure quality standards. By design, the
some sessions could be locked if the learner does not meet the standards (grade or
submissions) required at a previous section.
Provide reference materials (online and off-line).
Transfer of Training
Barrier: Translating knowledge into action
Close the gap between knowledge and action by providing opportunities for e-
learners toapply what they have learned.
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Tests and Assessments
Barrier: Inappropriate or tests that do not add value
Ensure that test instructions are clear and not confusing.
Ensure that the order in which questions are presented matches the content covered Ensure that the questions are specific and relate to the course content.
Standardize the response times by specifying the period within which learners
should expect feedback.
Create questions that require analysis, synthesis and application. One employee
said, I would like to see more-hands on exercises to learn the computer
techniques.
Ensure that the homework is valuable to the learning process and that it relates to
the content.
Provide feedback or answers to questions by providing automated feedback.
Various strategies include providing answers to multiple choice questions, an
explanation as why an answer is correct or refer learner back to the content.
Instructors must be Competent Online Course Facilitators
Barrier: Facilitators lack of knowledge, skills, and positive attitude towards e-learning
Instructors/facilitators should be well versed with the system and provide immediatesolutions to problems faced.
Instructors or online facilitators should be more available and visible to online
learners to maintain learner-instructor interactions.
Instructors are not technical experts but they should be trained on technology.
Facilitators must have access to resources such as a help-desk in case of need
Notify learners of other help resources if used phone or email contact, hours of
operation, office hours, and nature of problem solved by each resource.
Instructors should provide immediate feedback and stipulate the period of time (in
hours or days) within which they will respond to learners questions.
Facilitators must have positive attitudes towards e-learning and become its
advocates.
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Organizational Culture and Internal Support
Barrier: An organizational culture that does not value or support e-learning
Acceptability is a key issue and Keegan (1996) thus each organization should
determine the internal acceptability of DE courses and programs and seek internalsupport.
Management must buy-in into e-learning by recognizing its value and become its
advocates (ASTD & Masie, 2001).
Include employees in the decision-making process involving e-learning. This could
help with their buy-in into e-learning program
Evaluating the esteem of your e-learning program in your organization
Determine the need for cultural change especially with regard to e-learning and work
towards reducing resistance.
Establish or Maintain Credibility of E-learning
Barrier: Credibility and esteem of e-learning
Conform to the constraints of regulatory and accrediting practices (Moran &
Myringer, 1999). Organizations are faced with a challenge of determining the
credibility of off-the-shelf or internal online courses.
Ensure that employees are aware of whether online course certificates arerecognized in the organization. One employee indicated interest in this issue saying,
I would appreciate more information on the legitimacy of course credit and
certifications.
Conform to accreditation (local, national, and field-specific) standards to ensure
quality and credibility of online courses and programs.
Review the criteria about recognizing online course certificates. Some organizations
in this study did not recognize online course credentials acquired elsewhere.
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International threats demand highlighting because withinfrontiers, there are usually structures for the regulation or self-
regulation of university activities, but there is less regulation acrossfrontiers and less still in cyberspaceRegulatory frameworks arestill in their infancy within national boundaries, never mindbeyond. It remains to be seen how far codes are followed or enforcedand we have little in the way of consumer protection for the virtualstudent.
(Harry & Perraton, 1999, p.5)
Plan and have a Policy for E-learning DE changes instructional organization and delivery, models of instruction, student
services, marketing, manner of teaching and learning, administrative policies, and
procedures (Broskoske & Harvey, 2000).
Give attention to e-learning planning and policy implementation since they are some
of the most critical success factors for distance learning (Hawksley & Owen, 2002)
Do a thorough needs analysis to determine what the issues that were not included in
the planning
Some of the barriers indicated policy limitations. Pay attention to these policy
development areas: academic, fiscal/administration, geographic service area,
governance, labor-management, staff, community, legal, student support services,
technical, cultural, and evaluation (Berge, 1998; Gellman-Danley & Fetzner, 1998;
King, Nugent, Russell, Eich & Lacy, 2000).
Clearly define the e-learning audience and its benefits and drawbacks so that all
employees are informed. Some groups should not feel privileged or unprivileged as
a result of taking online courses.
Provide Resources for E-learning
Barrier: Inadequate resources for e-learning
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Good online learning requires adequate learner support. Knowledge, skills, and self-
efficacy are not enough. Resources are a critical success factor for distance learning
(Hawksley & Owen, 2002). Show commitment to e-learning by providing adequate
resources such as: Lack of time is a major barrier thus time for e-learning just like instructor-led training
must be prioritized by allowing study opportunities during office-hours.
Provide financial support for e-learning
Provide reference materials
Provide technical support
Provide internal support for e-learning.
Provide technology such as desktop computers, laptops, or labs for e-learning
purposes.
Communication on Course Offerings and Registration Issues
Barrier: Communication breakdown, insufficient course information and courses
Expand the utilization of e-learning from just instructional content delivery but also
for information purposes. Rossette (2002) posits the big tent view approach to e-
learning that goes beyond instructional delivery.
Mentors or a help desk offering career guidance for employees taking online coursesin need for more information about online courses.
Provide course descriptions that help the employees to know the benefits of taking a
particular course.
Inform employees of the type of instructional delivery method used for the courses
offered.
Update instructions and communication to ensure that employees are informed
about online courses and how to enroll.
Management should ensure that employees are informed of available courses. This
could be achieved through a catalogue of online courses and other communication
avenues already in place.
Provide a wider array of online courses.
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Streamline registration functions with an easy enrollment procedure to online
courses
Employees should be able to easily find available online courses, duration,
prerequisites, enrollment dates, if there is an online facilitator, among others. Follow-ups with those on waiting lists in case employees have to wait before they
can enroll in online courses.
Increase the number of sections available for a particular course so that employees
willing to take a course do not have to wait.
Review the human resources needs in order to provide more courses.
Increase the overall number of e-learning computer courses offered. Computer
courses seem popular and this was a common need mentioned by employees in
different organizations.
Create an online course catalogue where employees can view the online courses
offered.
Categorize courses to make it easy to search.
Provide information about course completion requirements.
Technology Training and Interaction with Technology
Barrier: Limited technological skills and anxiety towards technology Provide early and continued exposure to technology: Litchfield, Oakland, &
Anderson (2002) suggested the possibility that the current Information Age
environment has a positive effect on self-efficacy with the Web. This is an indication
that the preponderance of technology and especially computers and the Internet in
todays organizations could be having a positive impact on employees as evident in
their strong self-efficacious beliefs. Therefore provide numerous opportunities for
employees to interact with e-learning technology.
Provide training or a demonstration (online, CD, video, or by print) on how to register
for an online course
Provide computer training on commonly used skills in e-learning such as how to
manage files and deal with online content might be necessary. There seems to be a
competency problem with printing, downloading and navigation.
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Provide free demonstration courses where employees can practice their skills and
gain familiarity with online courses.
Access to Course ContentBarrier: Unreliable technology and inconsistent access
Provide single log-in password to avoid numerous passwords that cause confusion
and limit entry.
Before engaging in e-learning or choosing the type of media and during the
instructional design and the organization must keep in mind the location of the
employees and consider the possible technological barriers that may result from
their location and equipment availability.
Those targeting international audiences must pay attention to geographical,
infrastructural, language, and government policy barriers that could negatively
impact access.
Limit the size of graphic images or file sizes which impede downloads or the number
of downloadable items by reducing their size, and test courses on slow computer
(characteristic of what employees have at home).
Provide the technology needed by employees to learn while at work especially for
those without adequate access at home. Computers or laptops, or a study lab couldbe helpful.
Access problems relating to downloads can be fixed by providing up-to-date
information about the files/programs needed before a course begins to avoid
employees missing courses that they are interested in taking.
Course Navigation
Barrier: Inconsistent and poor navigation
Provide a course map or a table of content or a resource page that contains all the
links in a