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Online Retail Insights To Help Your BrandJason Falls, VP Digital Strategy, CafePress Inc. | April 2, 2014

2All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners

What can social media do?

7 Business Drivers of Social Marketing

• Enhance Branding & Awareness

• Protect Your Reputation

• Enhance Public Relations

• Build Community

• Enhance Customer Service

• Facilitate Research & Development

• Drive Sales & Leads

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RESPONSIVENESS

Rapid CommunicationsProtect Your Reputation

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CONFIDENCE BUILDING

Proof to the PuddingEnhance Branding & Awareness

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CO-CREATE

Educate Your AudienceBuild Community

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DRIVE ACTIVITY

Amplify your messageEnhance Branding & Awareness, Drive Sales/Leads

Mike Couick – CEO, Electric Cooperatives of South Carolina

• Facebook advertising produces dividends

• Inexpensive and produces results

• 15,000 messages to the EPA in two weeks

Electric Co-op Today, March 16, 2014

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BRAIN FOOD

Things to consider• Facebook is about to make you buy exposure

• It’s not about numbers, but quality of engagement

• Establish clear goals

• Measure to the goals & optimize around them

• Social channels are like a lobby

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TWEET THIS

- Jason Falls

“When you offer great reward, customers will sign up to dive into your funnel.”

(Tweet that!)

@JasonFalls

Damn Handsome

SocialMediaExplorer.com

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